www.bluewaterbrand.com	
  	
  	
  
#RockSocial2013	
  
Your Brand. Empowered.
Four Essential Elements
of Online Marketing for Franchises
3	
  
Mary	
  Severson	
  
Local	
  Marke;ng	
  Advisor	
  
Mary.Severson@bluewaterbrand.com	
  
	
  
	
  
Craig	
  Boyte	...
What You’ll Learn Today
4	
  
1)  Why	
  Online	
  Marke;ng	
  is	
  Essen;al	
  
to	
  Your	
  Franchise	
  	
  
2)  Top	...
2013 will be the first year that people spend more
time per day with digital media than any other
media type:
5	
  
Email Marketing
6	
  
•  “Old	
  but	
  New”	
  
View	
  Webcast:	
  	
  
www.bluewaterbrand.com/goal	
  
Email Marketing
7	
  
•  Why	
  Email?	
  
Email
8	
  
•  They	
  want	
  you!	
  
9	
  
Email Marketing for Franchises
Social Media
10	
  
Social Media for Franchises
11	
  
•  The	
  number	
  of	
  business	
  that	
  say	
  Facebook	
  is	
  
cri;cal	
  or	
...
Search Engine Optimization (SEO)
12	
  
•  Why	
  is	
  it	
  important?	
  
•  What	
  is	
  it?	
  
Search Engine Marketing (SEM)
13	
  
•  What	
  is	
  it	
  exactly?	
  
Local Search: Organic vs. Paid
14	
  
•  Organic	
  Search	
  (SEO)	
  	
  
–  Website	
  shows	
  up	
  
naturally	
  
– ...
Why Should I Use It?
15	
  
Looks	
  like	
  Lucy	
  
is	
  heading	
  to	
  
Caribou	
  Coffee!	
  
Banner & Display Advertising
16	
  
•  How	
  Can	
  They	
  Help?	
  
17	
  
Targeted Banner Ads
•  Google	
  Display	
  Network	
  
18	
  
	
  RemarkeIng	
  or	
  RetargeIng	
  
Why should a Franchises Use it?
19	
  
1.  Interest	
  
2.  Ac;on	
  
3.  Recogni;on	
  
Grow Your Franchise with Online
Marketing
20	
  
1.  Email	
  
2.  Social	
  Media	
  
3.  SEO	
  &	
  SEM	
  
4.  Banner	...
View this Webcast & eBook:
bluewaterbrand.com/online
21	
  
Connect with Us!
22	
  
@BluewaterBrand	
  
facebook.com/bluewaterbrand	
  
Bluewater	
  Inc.	
  
bluewaterbrand.com/blog	...
Your Brand. Empowered.
Thank You!
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Four Essential Elements of Online Marketing for Franchises

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Join us for an online marketing webcast that explores the Four Essential Elements your franchise must focus on to skyrocket your brand's digital presence!

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Four Essential Elements of Online Marketing for Franchises

  1. 1. www.bluewaterbrand.com       #RockSocial2013  
  2. 2. Your Brand. Empowered. Four Essential Elements of Online Marketing for Franchises
  3. 3. 3   Mary  Severson   Local  Marke;ng  Advisor   Mary.Severson@bluewaterbrand.com       Craig  Boyte   Director  of  1:1  Digital  Strategy   Craig.Boyte@bluewaterbrand.com      
  4. 4. What You’ll Learn Today 4   1)  Why  Online  Marke;ng  is  Essen;al   to  Your  Franchise     2)  Top  Ways  to  Op;mize:     •  Email   •  Social  Media   •  SEO  &  SEM   •  Banner  Ads     3)  How  to  Mix  Online  Marke;ng  into   Your  Tradi;onal  Adver;sing  
  5. 5. 2013 will be the first year that people spend more time per day with digital media than any other media type: 5  
  6. 6. Email Marketing 6   •  “Old  but  New”   View  Webcast:     www.bluewaterbrand.com/goal  
  7. 7. Email Marketing 7   •  Why  Email?  
  8. 8. Email 8   •  They  want  you!  
  9. 9. 9   Email Marketing for Franchises
  10. 10. Social Media 10  
  11. 11. Social Media for Franchises 11   •  The  number  of  business  that  say  Facebook  is   cri;cal  or  important  to  their  business  has   increased  by  75%  
  12. 12. Search Engine Optimization (SEO) 12   •  Why  is  it  important?   •  What  is  it?  
  13. 13. Search Engine Marketing (SEM) 13   •  What  is  it  exactly?  
  14. 14. Local Search: Organic vs. Paid 14   •  Organic  Search  (SEO)     –  Website  shows  up   naturally   –  Unpaid   •  Paid  Search  (SEM)     –  Shows  up  before     organic  results   –  Prime  spot   –  Paid  
  15. 15. Why Should I Use It? 15   Looks  like  Lucy   is  heading  to   Caribou  Coffee!  
  16. 16. Banner & Display Advertising 16   •  How  Can  They  Help?  
  17. 17. 17   Targeted Banner Ads •  Google  Display  Network  
  18. 18. 18    RemarkeIng  or  RetargeIng  
  19. 19. Why should a Franchises Use it? 19   1.  Interest   2.  Ac;on   3.  Recogni;on  
  20. 20. Grow Your Franchise with Online Marketing 20   1.  Email   2.  Social  Media   3.  SEO  &  SEM   4.  Banner  &  Display  Ads  
  21. 21. View this Webcast & eBook: bluewaterbrand.com/online 21  
  22. 22. Connect with Us! 22   @BluewaterBrand   facebook.com/bluewaterbrand   Bluewater  Inc.   bluewaterbrand.com/blog  
  23. 23. Your Brand. Empowered. Thank You!

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