Four Essential Elements of Online Marketing for Franchises

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Join us for an online marketing webcast that explores the Four Essential Elements your franchise must focus on to skyrocket your brand's digital presence!

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Four Essential Elements of Online Marketing for Franchises

  1. 1. www.bluewaterbrand.com       #RockSocial2013  
  2. 2. Your Brand. Empowered. Four Essential Elements of Online Marketing for Franchises
  3. 3. 3   Mary  Severson   Local  Marke;ng  Advisor   Mary.Severson@bluewaterbrand.com       Craig  Boyte   Director  of  1:1  Digital  Strategy   Craig.Boyte@bluewaterbrand.com      
  4. 4. What You’ll Learn Today 4   1)  Why  Online  Marke;ng  is  Essen;al   to  Your  Franchise     2)  Top  Ways  to  Op;mize:     •  Email   •  Social  Media   •  SEO  &  SEM   •  Banner  Ads     3)  How  to  Mix  Online  Marke;ng  into   Your  Tradi;onal  Adver;sing  
  5. 5. 2013 will be the first year that people spend more time per day with digital media than any other media type: 5  
  6. 6. Email Marketing 6   •  “Old  but  New”   View  Webcast:     www.bluewaterbrand.com/goal  
  7. 7. Email Marketing 7   •  Why  Email?  
  8. 8. Email 8   •  They  want  you!  
  9. 9. 9   Email Marketing for Franchises
  10. 10. Social Media 10  
  11. 11. Social Media for Franchises 11   •  The  number  of  business  that  say  Facebook  is   cri;cal  or  important  to  their  business  has   increased  by  75%  
  12. 12. Search Engine Optimization (SEO) 12   •  Why  is  it  important?   •  What  is  it?  
  13. 13. Search Engine Marketing (SEM) 13   •  What  is  it  exactly?  
  14. 14. Local Search: Organic vs. Paid 14   •  Organic  Search  (SEO)     –  Website  shows  up   naturally   –  Unpaid   •  Paid  Search  (SEM)     –  Shows  up  before     organic  results   –  Prime  spot   –  Paid  
  15. 15. Why Should I Use It? 15   Looks  like  Lucy   is  heading  to   Caribou  Coffee!  
  16. 16. Banner & Display Advertising 16   •  How  Can  They  Help?  
  17. 17. 17   Targeted Banner Ads •  Google  Display  Network  
  18. 18. 18    RemarkeIng  or  RetargeIng  
  19. 19. Why should a Franchises Use it? 19   1.  Interest   2.  Ac;on   3.  Recogni;on  
  20. 20. Grow Your Franchise with Online Marketing 20   1.  Email   2.  Social  Media   3.  SEO  &  SEM   4.  Banner  &  Display  Ads  
  21. 21. View this Webcast & eBook: bluewaterbrand.com/online 21  
  22. 22. Connect with Us! 22   @BluewaterBrand   facebook.com/bluewaterbrand   Bluewater  Inc.   bluewaterbrand.com/blog  
  23. 23. Your Brand. Empowered. Thank You!

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