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Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct
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Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct

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Bluewater's newest franchise marketing webcast is exploding with 7 franchise grand opening missteps you can turn into surefire marketing weapons! "Mission Impossible: 7 Ways Your Grand Opening Could …

Bluewater's newest franchise marketing webcast is exploding with 7 franchise grand opening missteps you can turn into surefire marketing weapons! "Mission Impossible: 7 Ways Your Grand Opening Could Self-Destruct" will give your franchise the full briefing for a successful Grand Opening.

Don't miss the free infographic "Franchise Grand Openings: Your Marketing Secret Weapons" for a smart, actionable timeline you can use in your own franchise grand openings!

For more information about franchise grand openings, local franchise marketing, franchisee support, and other smart franchise marketing content, visit us at http://www.bluewaterbrand.com/blog

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  • Insert logo of prospect
  • Insert picture of MaK from photo shoot
  • Insert picture of MaK from photo shoot
  • Insert the final Infographic here.
  • Insert the final Infographic here.
  • Transcript

    • 1. go.bluewaterbrand.com/GO go.bluewaterbrand.com/GO
    • 2. Special Agent: MaK Wangsness* 2 Digital Marketing Manager go.bluewaterbrand.com/GO
    • 3. Special Agent: Craig Boyte 3 Director of Digital Strategy go.bluewaterbrand.com/GO
    • 4. 1. You Didn’t Devise a Successful Strategy 4 go.bluewaterbrand.com/GO
    • 5. 5 Set goals and expectations! go.bluewaterbrand.com/GO
    • 6. 6 Decide how you will measure your success. go.bluewaterbrand.com/GO
    • 7. 7 Franchise Grand Openings are not just one day – it’s a process!
    • 8. 2. You Forgot to Do Surveillance & Scout Your Territory 8 go.bluewaterbrand.com/GO
    • 9. 9 Know more than just the basic demographics of the community your business is located in… go.bluewaterbrand.com/GO
    • 10. 10 Research the competition around your store. go.bluewaterbrand.com/GO
    • 11. 11 Invite influential community members. go.bluewaterbrand.com/GO
    • 12. 3. You’re Not Using Your Marketing Secret Weapons 12 go.bluewaterbrand.com/GO
    • 13. 13 Remember the Basics: • Plan and stick to your budget • Keep consistent messaging with everything involved in your Grand Opening go.bluewaterbrand.com/GO
    • 14. 14 • Includes an actionable timeline of marketing initiatives you can use in your own Grand Opening! go.bluewaterbrand.com/GO go.bluewaterbrand.com/GO Get the Infographic  Franchise Grand Openings: Your Marketing Secret Weapons
    • 15. Marketing Secret Weapons 15 • Smart Mail & Best Practices: – Do several mail drops • Start with a big awareness push • Get more targeted as your Grand Opening gets closer go.bluewaterbrand.com/GO
    • 16. Marketing Secret Weapons 16 • Earned Media: – Create publicity – Use social media ads – Write a press release for cost effective awareness go.bluewaterbrand.com/GO
    • 17. Marketing Secret Weapons 17 • Digital Marketing Channels: – Banner ads (Can be targeted at a zip code level) – Pandora ads (Target by age, gender, location & genre) – PPC (Helps you in online search) go.bluewaterbrand.com/GO
    • 18. Marketing Secret Weapons 18 • Local Broadcast: – A great channel to use if you have the budget for radio and TV ads go.bluewaterbrand.com/GO
    • 19. Marketing Secret Weapons 19 • In-Store Print & Promotions: – Use signage and flyers so visitors know and understand what you offer – Contests and sweepstakes • Creates excitement so visitors to stay longer • Allows you to collect visitor information go.bluewaterbrand.com/GO
    • 20. 4. Your Plan is Too Rigid 20 go.bluewaterbrand.com/GO
    • 21. 21 Be flexible in your franchise Grand Opening Plan. Every market is different! go.bluewaterbrand.com/GO
    • 22. 22 Your Franchise Grand Opening is a “Test & Learn” opportunity for future local marketing! A+ go.bluewaterbrand.com/GO
    • 23. 5. You’re Not Prepared for Grand Opening Day 23 go.bluewaterbrand.com/GO
    • 24. 24 Remember: This is the customers first impression of your store. go.bluewaterbrand.com/GO
    • 25. 25 Train your staff! • Products and you offer • How to assist customers go.bluewaterbrand.com/GO
    • 26. 26 Make sure on your Grand Opening day you are fully staffed! • Keep wait time to a minimum. • Give customers a great experience! go.bluewaterbrand.com/GO
    • 27. 27 Have refreshments and entertainment for your new customers to enjoy! go.bluewaterbrand.com/GO
    • 28. 28 Educate your customers on promotions and what your store can offer them go.bluewaterbrand.com/GO
    • 29. 6. You Didn’t Track Your Success 29 go.bluewaterbrand.com/GO
    • 30. 30 Measurement is key! • What will you measure? • How will you measure it? go.bluewaterbrand.com/GO
    • 31. 31 Get a baseline from other locations and corporate about what kind of numbers they have had with Grand Openings. go.bluewaterbrand.com/GO
    • 32. 32 Track your success by – Traffic - # of visits/week – Coupon Redemption - # of services/day – Microsites - # of sign ups @ go.bluewaterbrand.com/GO
    • 33. 7. You Don’t Know What to Do Next 33 go.bluewaterbrand.com/GO
    • 34. 34 Collect email opt-ins for coupons, offering a discount for their next visit, or including them in a loyalty program. @ go.bluewaterbrand.com/GO
    • 35. 35 Take your hard work from building up to the Grand Opening and keep it going! go.bluewaterbrand.com/GO
    • 36. 36 Don’t be afraid to ask for help… P.S. Bluewater has been doing Grand Openings for over 15 years, and we’re here to help your franchise grow! go.bluewaterbrand.com/GO
    • 37. 37 go.bluewaterbrand.com/GO Get the Infographic  Franchise Grand Openings: Your Marketing Secret Weapons go.bluewaterbrand.com/GO
    • 38. Connect with us: 38 facebook.com/bluewaterbrand Bluewater Inc. youtube.com/bluewaterbrand bluewaterbrand.com/blog instagram.com/bluewaterbrand @BluewaterBrand go.bluewaterbrand.com/GO

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