SEO & Local Site Strategies: 7 Ways to Get Found Online
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SEO & Local Site Strategies: 7 Ways to Get Found Online

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Bluewater's latest webcast explains the top 7 ways to get found online.

Bluewater's latest webcast explains the top 7 ways to get found online.

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    SEO & Local Site Strategies: 7 Ways to Get Found Online SEO & Local Site Strategies: 7 Ways to Get Found Online Presentation Transcript

    • #1 Emulate Franchises that are Leaders in the Digital Space 2  
    • 3  
    • 4  
    • 5   Have  local  sites,  but  ALSO  connect  them  with   social  for  more  SEO  power  
    • 6  
    • “Only 66% of brands provide individual franchisees with local sites” 7   Source:  InternaConal  Franchise  AssociaCon  
    • #2 Leverage Local Sites vs. Locators 8  
    • 9   Without  local  content,  your  target  audience   may  not  even  know  that  you  are  a  mile  away  
    • 10   Customers  are  one  click  from  your   compeCCon…  local  content  can  make  the   difference!      
    • 11   Create  content  that  helps  solve  customer’s   problem  =  sales!!  
    • #3 Understand the Benefits of Local Sites 12  
    • 13   Use  highly  local  content  that  speaks  to  your   customer  &  solves  their  problems!  
    • Brand Consistency 14   You  can  sCll  differenCate  local  content  from   corporate  content  
    • #4 Leverage the SEO Advantage of Local Sites 15  
    • Put the User First! 16  
    • 17  
    • 18   If  you  don’t  have  local  content,  Google  might  not   know  your  locaCon  exists…  
    • 19  
    • 20   The  search  engine’s  ulCmate  goal  is  to  be  relevant,   so  they  prefer  local  content  first  
    • 21   ConnecCng  with  social  profiles  so  your  locaCon   is  consistent  across  mulCple  sources  will   increase  your  SEO  power  and  help  your   locaCon  get  found  easier!  
    • 22   Measurement  &  analyCcs  can  tell  you  if  your   traffic  is  coming  from  local  
    • #5 Increase Your Relevancy & Quality Score 23  
    • 24   Relevance  =  How  closely  connected   your  site  is  to  what  customers  are   searching  for   PUSH  PINS  THUMB  TACKS  
    • 25   High  relevancy  to  search  =     Be_er  organic  search  results  
    • 26   Quality  Score  =  A  “grade”  given  to  your  site  by  search   engines  (like  Google)  based  on  how  relevant  your   content  is,  used  for  paid  search  promoCon   =A+  
    • 27   High  Quality  Score  =  Lower  paid   search  costs   A+=   $  
    • #6 Keep Your Local Site Fresh 28  
    • 29   Use  a  locator  page  AND  local  sites  to  filter   traffic  accordingly  
    • 30   Connect  to  social  and  make  sure  locaCon  info   is  consistent   …
    • 31   Know  the  words  your   customers  are  using  to   find  you…   Infant  or   baby?  
    • #7 Drive Traffic with Integrated Marketing and Drive Sales! 32  
    • 33   Integrate  local  sites  with  other   markeCng  –  Paid  Search,  Banner  Ads,   Email,  Direct  Mail,  Social  Media  
    • 34   Measurement:  Test  &  learn  to  see  what   other  channels  drive  the  most  traffic  
    • 35   Use  data  &  analyCcs  of  your  local  site  to   improve  other  markeCng  channels  –  or  add   new  ones!  
    • www.bluewaterbrand.com/getfound 36  
    • Connect  with  Us!     37   @BluewaterBrand   facebook.com/bluewaterbrand   Bluewater  Inc.   bluewaterbrand.com/blog