Goal! How to Score With "The New" Email Marketing

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Join us for this powerful webcast that will kick start your email marketing success! Learn how to integrate social and mobile...plus see how smart franchises are winning the email marketing game.

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Goal! How to Score With "The New" Email Marketing

  1. 1. 1   Lindsay  Arndt   Email  Marke,ng  Expert   lindsay@bluewaterbrand.com       Goal! How to Score with The New Email Marketing
  2. 2. Email  Marke2ng  of  the  Past      “The  Old”  Email   2   •  Fresh  &  New   •  No  expecta,ons     •  Popularity   •  Join  the  masses     •  Experience   •  Be  Involved     #TheNewEmail  
  3. 3. •  Knowledge   •  Big  expecta,ons     •  Drive   •  Beat  the  masses     •  Dedica2on   •  Be  the  Best     3   Email  Marke2ng  of  Today   “The  New”  Email   #TheNewEmail  
  4. 4. 4   3  Things  You’ll  Learn  Today   1)  The  Power  of  Integra2ng  Email  with  Social  &  Mobile   2)  How  to  use  Data  to  Create  Engaging  Email  Marke2ng   3)  Understanding  the  Benefits  Measurement   #TheNewEmail  
  5. 5. 5   OLD  EMAIL  MARKETING   •  The  Forward     •  Connec,on:  Family  &  Friends   •  What  do  I  get  in  return?      Email  +  Social  Media       #TheNewEmail  
  6. 6. 6      Email  +  Social  Media      NEW  EMAIL  MARKETING   •  Social  Share  BuPons   •  Connec,on:  Family,  Friends,  Customers,   Fans,  Followers,  etc.   •  This  is  interes,ng!  Take  a  Look!   #TheNewEmail  
  7. 7. 7    Email  +  Social  Media   MVP   #TheNewEmail  
  8. 8. 8   Share  Offer   “Like”  Op,on  
  9. 9. 9   Email  +  Mobile    OLD  EMAIL  MARKETING   •  Desktop  Viewing   •  No  Smartphones  =  No  Mobile  Access   •  Text  &  Clip  Art     #TheNewEmail  
  10. 10. 10   NEW  EMAIL  MARKETING   •  Smartphones  are  Here!   •  Text,  Images,  HTML,  Flash…   Email  +  Mobile     #TheNewEmail  
  11. 11. 11    Email  +  Mobile   MVP  
  12. 12. 12   Social  Share  BuPons   Personaliza,on   Offer   Large,  Clickable  Links     Subject  Line:     Short  &  Sweet  
  13. 13. 13   HALFTIME    
  14. 14. 14   Email  +  Data    OLD  EMAIL  MARKETING   •  Collect  &  Send   •  Capture  Email  Address   •  No  Other  Customer  Data   •  No  Personaliza,on   •  SPAM   #TheNewEmail  
  15. 15. 15   NEW  EMAIL  MARKETING   •  Targeted  Messaging   •  Customer  Data   •  Buying  Behavior   •  Customer  History   •  Geographic  Loca,on   •  Use  of  Personaliza,on       Email  +  Data     #TheNewEmail  
  16. 16. 16    Email  +  Data   MVP   #TheNewEmail  
  17. 17. 17   Triggered  Email   Type:  Welcome   Social  Share          Personaliza,on   Offer  
  18. 18. 18        Email  +  Measurement    OLD  EMAIL  MARKETING   •  Collect  Minimal  Stats   •  Number  Sent   •  Number  Opened   •  CTR   #TheNewEmail  
  19. 19. 19   #TheNewEmail   NEW  EMAIL  MARKETING   •  Advanced  Sta,s,cal  Repor,ng   •  Grade  Past  Performances   •  Roadmap  to  Success   •  Customer  Engagement            Email  +  Measurement    
  20. 20. 20    Email  +  Measurement   MVP  
  21. 21. 21   Offer   Offer   Social  Share   Great  Use  of   Data  &   Measurement   Targeted   Subject  Line  
  22. 22. 22   Win  with  The  NEW  Email  Marke2ng   •  Social  Sharing   •  Build  Your  Fan  Base   •  Mobile  Op2miza2on   •  Get  Pumped  Up   •  Data  Collec2on   •  Prac,ce,  Prac,ce,  Prac,ce   •  Measurement   •  Create  Your  Star,ng  Line-­‐up       #TheNewEmail  
  23. 23. 23  
  24. 24. 24   Lindsay  Arndt   Lindsay@bluewaterbrand.com       Bluewaterbrand  
  25. 25. Connect with Us! 25   @BluewaterBrand   facebook.com/bluewaterbrand   Bluewater  Inc.   bluewaterbrand.com/blog   #TheNewEmail  

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