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PMBC Social Media 101
PMBC Social Media 101
PMBC Social Media 101
PMBC Social Media 101
PMBC Social Media 101
PMBC Social Media 101
PMBC Social Media 101
PMBC Social Media 101
PMBC Social Media 101
PMBC Social Media 101
PMBC Social Media 101
PMBC Social Media 101
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PMBC Social Media 101

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A short overview of some of the basic strategies for bands and artists to use in leveraging social media to build community. Includes reference to current bands including Macklemore & Ryan Lewis. …

A short overview of some of the basic strategies for bands and artists to use in leveraging social media to build community. Includes reference to current bands including Macklemore & Ryan Lewis. Presented by Dana Myers at Pacific Music Business Camp 2013.

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  • Social Media: online social communitiesNetworking?Creating mutually beneficial business relationships with other peopleThe people in this camp are great people for you to network with!Social media provides Networking opportunities
  • What is the difference between spam and relationships / marketing?INTERACTIONSpam = posts of little interest or relevance to the target audience that do not provoke response or participation
  • Content strategy is sort of like a business plan:
  • Transcript

    • 1. MAKING THE MOST OF SOCIAL MEDIA Pacific Music Business Camp July 2013 Presented by Dana Myers
    • 2. WHAT IS SOCIAL MEDIA?  Webster’s Dictionary: forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.  Sort of like digital networking  Networking: Creating mutually beneficial business relationships with other people  What are some examples of social media communities that you use?
    • 3. WHY IS SOCIAL MEDIA IMPERATIVE?  It creates a relationship between the fan and the artist  It allows you to target market directly to people that already “like,” “follow,” or “opt in” to you  It’s a networking platform ***Beware: Do not “spam” your followers!
    • 4. WHERE SHOULD YOU BE?  It depends on your target audience / niche  What online communities do your fans utilize? That’s where you want to be.  In one location per-community  You only need one facebook/twitter/etc. page for your band  More than one page per community is confusing, splits your fans, and requires more management on your part
    • 5. SOCIAL MEDIA CONTENT: WHAT SHOULD YOU INCLUDE?  What types of content have you seen bands / artists post before?  Basics: music, tour, photo(s), contact, etc.  Develop a content strategy based on your brand, your niche, and your fans.  Who is your audience?  How will your fans be most engaged?  What makes you most interesting?  How are you different from other artists of the same niche/genre?  How do other bands or your audience members engage with each other?  Your content should be cohesive and identifiable with your brand.
    • 6. HOW TO BE EFFECTIVE WITH YOUR CONTENT  Thematic  Consistency gives fans something to expect and a reason to stay engaged  Examples: Throwback Thursday  Sharable  If fans share your content, it reaches a greater audience  Interactive  Interactive media deepens the fan-to-artist connection  A close connection between the fan and artist creates a long-term consumer  Examples of interactive social media content?
    • 7. HOW TO GROW AND MAINTAIN YOUR AUDIENCE  Give fans an opportunity to participate  Examples?  Give fans shout outs when appropriate; acknowledge their opinions and presence  Create and/or contribute to the conversation in your local, genre, or fan community  Thank fans for interacting with your content  Be active, post interesting and interactive content
    • 8. EXAMPLE: MACKLEMORE& RYAN LEWIS  Communities  Facebook: facebook.com/macklemoreryanlewis  MySpace: myspace.com/Macklemore  Twitter: twitter.com/Macklemore  Instagram: instagram.com/Macklemore  Tumblr: macklemre.tumblr.com  Bandcamp: macklemore.bandcamp.com  YouTube:www.youtube.com/user/RyanLewisProduction s
    • 9. EXAMPLE: MACKLEMORE& RYAN LEWIS  Facebook  Thematic?  Sharable?  Interactive?  Twitter  Thematic?  Sharable?  Interactive?
    • 10. EXAMPLE: MACKLEMORE& RYAN LEWIS  Content  Blogs  Posts, shout outs (multiple per day)  Video blogs  Photos  Contests  #sharkfacegang #MacklemoreMonday  “Behind the scenes”  Gives fans a peek into who the musicians are as real people – easier to connect with
    • 11. ELECTRONIC PRESS KITS  Content  Contact info  Biography  Professional photos  Quotes from industry professionals / press coverage  Gig information  Links to audio, video, images, texts  Host your works on free and well-known platforms  Sound Cloud, Band Camp, Vimeo, YouTube  Some websites offer inexpensive “pro” versions to use as your website  Tumblr, Word Press, Band Camp  Make a PDF version, too!
    • 12. WRAP UP  Use social media to form and nurture relationships with fans  Be thematic, sharable, and interactive  Be interesting, and tailor your content strategy to your audience

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