Your SlideShare is downloading. ×
BBCC Branding Slides
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

BBCC Branding Slides

84
views

Published on

The Branding session talking points from the Band Business Crash Course held at the Plea for Peace Center, Nov. 3, 2012. Presented by the Pacific Music Management Club, faculty and alumni.

The Branding session talking points from the Band Business Crash Course held at the Plea for Peace Center, Nov. 3, 2012. Presented by the Pacific Music Management Club, faculty and alumni.

Published in: Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
84
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. CREATING A BRANDFOR YOUR BANDBand Business Crash CourseNovember 3, 2012Dana Myers, Esq.
  • 2. BRANDING: WHAT IS IT GENERALLY? www.entrepreneur.com: The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. Identification  Tells the world that the product/service belongs to you  Reputation Differentiation  There are other bands/musicians/poets/artists that are all providing similar products/services. What makes yours different from the others?  Your “personality”
  • 3. BRANDING LINGO Brand Equity: the added value to your product/ service due to your reputation  Coke vs. Generic Cola; Apple vs. Dell Recall: a consumer’s ability to remember your brand, either when prompted or not  Have you heard of Honda?  What are some car brands that you know of? Reputation: What the public/your consumers think of your brand  Kardashians Brand loyalty: Consumers believe in your brand and will continue to repeat-purchase  Creates word-of-mouth marketing  Apple; Starbucks; Gibson
  • 4. CREATING YOUR BRAND Who are you as an artist? Band? Poet?...  What is your message? Consistency  Your brand should be apparent at every exposure your consumer has to your product/service  Your brand should be the same quality/message/logo etc. throughout all products/services Manner of Branding  Band name  Logo  Fan outreach  Social media?  Live shows  Website/videos  Fashion  Blog  Merchandise….
  • 5. BRANDING IN THE ENTERTAINMENT INDUSTRY
  • 6. EXERCISE Choose one of the following brands. What is their message/identity? How have they differentiated their brand? Do they have brand equity/brand loyalty? How does the brand maintain its identity? Discuss at your table, then share with the group.