Making Twitter Work For Your Business

Social Media Starter Pack Making Twitter Work for Your Business [Taster version]

Social Media Starter Pack - TwitterWhat’s going on here, then…? Welcome to the world of Twitter. This the first in a series of guides created by the team at Bluepost Digital to help ? you navigate your way through the social media buzz and make the most of the opportunities that are right for your business. Social media is fast becoming an integral part of many marketing campaigns. Businesses are discovering that they can engage with customers and reach new audiences in a way that hasn’t been possible before. There are a multitude of platforms to choose from, all offering their own benefits and giving access to customers in unique ways. This particular pack focuses on some of the things to consider when setting up a company presence and running a basic engagement campaign on Twitter. www.bluepostdigital.com Twitter: @bluepostdigital

Social Media Starter Pack - Twitter Micro Blogging Twitter is a micro blogging service that allows users to share messages – known as ‘tweets’ – in a maximum of 140 characters. Tweets can consist of links to articles, images or just pure text. Other users can then interact with these messages by either passing them on, responding or both. Launched July 2006 Twitter was set up in March 2006, with the first tweet posted by co-founder Jack Dorsey. It launched in July of that year, with just over 200 tweets going out on the first day. 5 Years On… Twitter hit the 200 million accounts milestone in 2011, with approximately 10 million of those based in the UK. It has become much more than a simple blogging channel. Nowadays, it is recognised as one of the most influential social networks – influencing the daily lives of users, and world events. www.bluepostdigital.com Twitter: @bluepostdigital

Social Media Starter Pack - TwitterWhy are companies choosing Twitter? Twitter allows businesses to reach and interact with large numbers of Brand Awareness potential customers, existing customers and influencers (such as the press) Businesses can build lasting relationships with their audiences, Engagement helping to convert existing customers into advocates, and potential customers into sales Twitter offers a quick and efficient All of which help contribute to: Customer way for customer service issues to be identified and resolved. Users are Increased Sales Service sharing their opinions on Twitter all the time. Savvy businesses are listening and taking action www.bluepostdigital.com Twitter: @bluepostdigital

Social Media Starter Pack - TwitterSo, is Twitter really for you?What are you trying to achieve? Where is your audience?Are you ready to start engaging? [To find out about obtaining an expanded version of this guide, contact us on www.bluepostdigital.com 0203 405 3054 / enquiries@bluepostdigital.com Twitter: @bluepostdigital using the reference “Twitter Pack” ]

Social Media Starter Pack - TwitterWhat does it all mean…? Tweets Handle Lists / listed Status updates of up to 140 Your Twitter username You can categorise other characters, which you can users – and be categorised use to share information with yourself – via lists. You can other Twitter users Following add anyone to a list, The people whose tweets you whether you’re following follow on Twitter them or not, and then name Tweeting the list as desired. You can make lists private or public, The act of updating your Followers and you can subscribe to status on Twitter other people’s lists too The people who follow your tweets on Twitter Retweets / RT #hashtags If you want to share another Hashtags are a way of user’s tweet with your @mentions categorising tweets. Use a followers, you can retweet it When you want to direct a hashtag (eg. #Twitter) to by clicking the retweet tweet at a specific user you help your posts be found by button or copying and can use their handle with an others who are searching for pasting the tweet text into ‘@’ sign in front to ensure that same tag. Equally, you your update bar and typing they see your message can find other people’s ‘RT’ at the front posts on a certain topic by searching for relevant tags. Direct messages A form of private messaging www.bluepostdigital.com within Twitter Twitter: @bluepostdigital

Social Media Starter Pack - Twitter Twitter set up… Things to considerDiscover new people to follow Create a consistent look & feel Chose your ‘handle’ carefully Optimise your biography [To find out about obtaining an expanded version of this guide, contact us on 0203 405 3054 / enquiries@bluepostdigital.com using the reference “Twitter Pack” ] www.bluepostdigital.com Twitter: @bluepostdigital

Social Media Starter Pack - Twitter‘Hello world’… Your first messages What’s on your content plan? What’s your tone & style? How will you engage? [To find out about obtaining an expanded version of this guide, contact us on www.bluepostdigital.com 0203 405 3054 / enquiries@bluepostdigital.com Twitter: @bluepostdigital using the reference “Twitter Pack” ]

Social Media Starter Pack - TwitterKeeping things goingNot too little, not too much Regularly follow new people Retweet and @mention @ [To find out about obtaining an expanded version of this guide, contact us on www.bluepostdigital.com 0203 405 3054 / enquiries@bluepostdigital.com Twitter: @bluepostdigital using the reference “Twitter Pack” ]

Social Media Starter Pack - Twitter “Sorry to hear about yourThe good, the bad and the ugly experience. I’ll look into it and get back to you as soon as possible”Twitter is ideal for identifying and responding to customer service queries and when things are going well it isfantastically rewarding. But what happens if a situation starts to turn ugly? This is a common concern for many smallbusiness owners... Fortunately, there are a few golden rules you can follow to help minimise the impact of negativity– and possibly even turn things around.1. 2. 3. 4. [To find out about obtaining an expanded version of this guide, contact us on 0203 405 3054 / enquiries@bluepostdigital.com using the reference “Twitter Pack” ] www.bluepostdigital.com Twitter: @bluepostdigital

Social Media Starter Pack - TwitterReview & refine… Key performance indicators Measurement Refinement [To find out about obtaining an expanded version of this guide, contact us on 0203 405 3054 / enquiries@bluepostdigital.com using the reference “Twitter Pack” ] www.bluepostdigital.com Twitter: @bluepostdigital

Social Media Starter Pack - TwitterBut it doesn’t stop thereSo, you’ve got your campaign up and running and you’re engaging with other Twitter users on a regularbasis, spreading the word about you and your brand… But it doesn’t stop there. Twitter has so much tooffer and using a combination of third party tools and advanced tactics you can take your campaigneven further. Here’s a taster of what else you should be considering: Tools… There are a raft of useful management & monitoring tools on offer designed to Tactics… help make your daily tasks on Twitter a There are plenty of creative ways to get your whole lot easier brand out into the Twitterverse, from prize draws to Q&As, Twitter debates and more Visibility… Awareness goes beyond just Twitter itself. Adding yourself to directories, optimising your messages for search engines and promoting your handle across other marketing materials are just a few things to consider www.bluepostdigital.com Twitter: @bluepostdigital

Social Media Starter Pack - TwitterWant to know more?If you’d like to obtain the full version of this pack, or to find outmore about anything covered in this guide, get in touch with ourteam – we’d love to hear from you! @bluepostdigital 0203 405 3054 enquiries@bluepostdigital.com www.bluepostdigital.com Twitter: @bluepostdigital

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Making Twitter Work For Your Business

by BluepostDigital on Feb 15, 2012

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