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Helping Colleges and Universities use the web to meet
        their marketing and recruitment goals.
BlueFuego Social Web Callout
         Research




      6 Month Review
         3/1-8/1
About the Research
 BlueFuego has looked at 1,387 four year institutions in the
United States to see who is using visual s...
Executive Summary
Social Web Callouts (SWC) have become even more prevalent
on .edu websites since our initial research in...
Social Web Callouts
                          March      August




     1 or More Page   20.5%                   40.5%


...
Social Web Callouts
                        March      August




            1 Page   15.7%              25%


     15.7%...
Social Web Callouts
                              March     August




            2 Pages   4.03%              11.6%


  ...
Social Web Callouts
                             March    August




            3 Pages   .07%                     3.9%

...
Where are the Callouts?
       .edu Homepage
     Admissions Homepage
      Alumni Homepage
Where are the Callouts?

.edu    Admissions       Alumni       .edu     Admissions     Alumni




                     30%...
.edu Homepage Callouts
      Callout       No Callout             Callout       No Callout




                7.6%       ...
Admissions Homepage Callouts
      Callout         No Callout           Callout      No Callout




                8.2%  ...
Alumni Homepage Callouts
      Callout          No Callout            Callout       No Callout




                    9.4...
What are they linking to?
       .edu Homepage
     Admissions Homepage
      Alumni Homepage
.edu Homepage Links
                                     March               August



                                   ...
.edu Homepage Links
                                       March                  August



                              ...
.edu Homepage
Social Web Callouts (SWC) on the .edu homepage have risen
                by 134% in the last 6 months.

Of ...
.Admissions Homepage Links
                                     March               August



                            ...
Admissions Homepage Links
                                      March               August



                            ...
Admissions Homepage
Social Web Callouts (SWC) on the Admissions homepage have
             risen by 106% in the last 6 mon...
Alumni Homepage Links
                                     March             August



                                   ...
Alumni Homepage Links
                                      March               August



                    4.6%
       ...
Alumni Homepage
Social Web Callouts (SWC) on the Alumni homepage have
           risen by 116% in the last 6 months.

Of t...
Summary
Twitter is clearly the fastest growing site in terms of Social Web
  Callouts from the .edu homepage, Admissions a...
Are you ready to Ignite the Fuego at your institution?
                 Contact us today.

             http://www.bluefue...
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Social Web Callouts in Higher Ed

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6 month research on Social Web Callouts in Higher Education. Research of 1,387 university and college websites.

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  • thanq its very nice and helpful to me in thinking about invention comes and think of that.... very nice function.... tanq for this.....
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Transcript of "Social Web Callouts in Higher Ed"

  1. 1. Helping Colleges and Universities use the web to meet their marketing and recruitment goals.
  2. 2. BlueFuego Social Web Callout Research 6 Month Review 3/1-8/1
  3. 3. About the Research BlueFuego has looked at 1,387 four year institutions in the United States to see who is using visual social web callouts on their site. This is a summary of our research. We have focused on 3 pages: Homepage (school.edu) Admissions Homepage Alumni Homepage 40.5% of schools (562) now have a SWC on one of these three pages, up from 20.5% (285) in March.
  4. 4. Executive Summary Social Web Callouts (SWC) have become even more prevalent on .edu websites since our initial research in March 2009. The % of growth for callouts has doubled across every category. Twitter continues to grow quickly in both usage and promotion in Higher Education, while Facebook is still the most linked to social network. MySpace Callouts and YouTube embeds have seen negative growth for the past six months on .edu homepages and Admission pages, but positive placement on Alumni pages.
  5. 5. Social Web Callouts March August 1 or More Page 20.5% 40.5% 20.5% of schools (285) had a SWC on one or more of the three pages we researched in March. 40.5% of schools (562) had a SWC on one or more of the three pages we researched in August. Increase = 97.56% n = 1,387
  6. 6. Social Web Callouts March August 1 Page 15.7% 25% 15.7% of schools (219) had a SWC on one of the three pages we researched in March. 25.0% of schools (347) had a SWC on one of the three pages we researched in August. Increase = 58.44% n = 1,387
  7. 7. Social Web Callouts March August 2 Pages 4.03% 11.6% 4.03% of schools (56) had a SWC on two of the three pages we researched in March. 11.6% of schools (161) had a SWC on two of the three pages we researched in August. Increase = 187.84% n = 1,387
  8. 8. Social Web Callouts March August 3 Pages .07% 3.9% .07% of schools (10) had a SWC on all three pages (.edu, Admissions, Alumni) we researched in March. 3.9% of schools (54) had a SWC on all three pages (.edu, Admissions, Alumni) we researched in August. Increase = 440% n = 1,387
  9. 9. Where are the Callouts? .edu Homepage Admissions Homepage Alumni Homepage
  10. 10. Where are the Callouts? .edu Admissions Alumni .edu Admissions Alumni 30% 32% 37% 37% 32% 31% March August
  11. 11. .edu Homepage Callouts Callout No Callout Callout No Callout 7.6% 17.8% 92.4% 82.2% March August n = 1,387 % Growth = 134%
  12. 12. Admissions Homepage Callouts Callout No Callout Callout No Callout 8.2% 16.9% 91.8% 83.1% March August n = 1,387 % Growth = 106%
  13. 13. Alumni Homepage Callouts Callout No Callout Callout No Callout 9.4% 20.3% 79.7% 90.6% March August n = 1,387 % Growth = 116%
  14. 14. What are they linking to? .edu Homepage Admissions Homepage Alumni Homepage
  15. 15. .edu Homepage Links March August 60.4% Facebook 78.1% 34.9% YouTube 44.5% 24.5% Twitter 64.4% 0% 20% 40% 60% 80% n = 106 (March) and 247 (August) Read as: “Of the 17.8% of schools who had SWC’s on their .edu homepage in August, 78.1% were linking to Facebook.”
  16. 16. .edu Homepage Links March August 17.0% Flickr 21.0% 17.0% MySpace 12.3% 12.3% YouTube Embed 6.1% 2.8% LinkedIn 9.3% 0% 8% 15% 23% n = 106 (March) and 247 (August) Read as: “Of the 17.8% of schools who had SWC’s on their .edu homepage in August, 21% were linking to Flickr.”
  17. 17. .edu Homepage Social Web Callouts (SWC) on the .edu homepage have risen by 134% in the last 6 months. Of the 247 schools who now include SWC’s directly on their homepage, Facebook and Twitter are included the most. % Change by Site: Facebook 29.3% YouTube 27.5% Twitter 162.8% Flickr 23.5% MySpace -28.2% YouTube (Embed) -50.4% LinkedIn 228.6%
  18. 18. .Admissions Homepage Links March August 64.6% Facebook 80.9% 24.8% YouTube 29.8% 14.2% Twitter 45.6% 0% 23% 45% 68% 90% n = 113 (March) and 235 (August) Read as: “Of the 16.9% of schools who had SWC’s on their .edu homepage in August, 80.9% were linking to Facebook.”
  19. 19. Admissions Homepage Links March August 8.0% Flickr 12.3% 11.5% MySpace 10.2% 18.6% YouTube Embed 9.9% 0.0% LinkedIn 3.4% 0% 5% 10% 15% 20% n = 113 (March) and 235 (August) Read as: “Of the 16.9% of schools who had SWC’s on their Admissions homepage in August, 12.3% were linking to Flickr.”
  20. 20. Admissions Homepage Social Web Callouts (SWC) on the Admissions homepage have risen by 106% in the last 6 months. 235 schools now include SWC’s directly on their homepage. A Facebook callout is visible on 8 of 10 Admission Homepages. % Change by Site: Facebook 25.2% YouTube 20.1% Twitter 221% Flickr 53.7% MySpace -11.3% YouTube (Embed) -4.6% LinkedIn (0% to 3.4%)
  21. 21. Alumni Homepage Links March August 82.3% Facebook 87.2% 10.0% YouTube 18.4% 11.5% Twitter 40.8% 0% 23% 45% 68% 90% n = 130 (March) and 282 (August) Read as: “Of the 20.3% of schools who had SWC’s on their Alumni homepage in August, 87.2% were linking to Facebook.”
  22. 22. Alumni Homepage Links March August 4.6% Flickr 12.1% 10.7% MySpace 11.7% 4.6% YouTube Embed 5.3% 40.0% LinkedIn 42.2% 0% 13% 25% 38% 50% n = 130 (March) and 282 (August) Read as: “Of the 20.3% of schools who had SWC’s on their Admissions homepage in August, 12.1% were linking to Flickr.”
  23. 23. Alumni Homepage Social Web Callouts (SWC) on the Alumni homepage have risen by 116% in the last 6 months. Of the 282 schools who now include SWC’s directly on their homepage, Facebook and LinkedIn are included the most. % Change by Site: Facebook 5.9% YouTube 8.4% Twitter 253.3% Flickr 162.1% MySpace 9.2% YouTube (Embed) 15.2% LinkedIn 5.5%
  24. 24. Summary Twitter is clearly the fastest growing site in terms of Social Web Callouts from the .edu homepage, Admissions and Alumni. For the schools who are placing SWC’s on their website: Facebook appears 82.33% of the time. Twitter appears 49.89% of the time. YouTube appears 30.3% of the time. LinkedIn appears 19.6% of the time. Flickr appears 15.0% of the time. MySpace appears 11.43% of the time. YouTube Embeds appear 7.0% of the time.
  25. 25. Are you ready to Ignite the Fuego at your institution? Contact us today. http://www.bluefuego.com http://facebook.com/bluefuego
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