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CWL webinar

CWL webinar

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  • 1. Blogs Revisited: Truly Showing the Student Experience Brad J Ward, CEO BlueFuego, Inc. Wednesday, February 17, 2010 1
  • 2. Q: How many of you use student bloggers for recruitment? Wednesday, February 17, 2010 2
  • 3. The Blogging Trifecta 2004 / 2005 / 2007 Wednesday, February 17, 2010 3
  • 4. Potential Augmented Expected Basic Wednesday, February 17, 2010 4
  • 5. Potential Augmented Expected Basic Wednesday, February 17, 2010 5
  • 6. Most blogs are very, very stale. Wednesday, February 17, 2010 6
  • 7. SiSoMo Wednesday, February 17, 2010 7
  • 8. How can you make your Bloggers better? Wednesday, February 17, 2010 8
  • 9. 5 TIPS FOR BETTER BLOGGERS • Use them for yielding efforts outside of their blog! Wednesday, February 17, 2010 9
  • 10. Wednesday, February 17, 2010 10
  • 11. Wednesday, February 17, 2010 11
  • 12. Wednesday, February 17, 2010 12
  • 13. Wednesday, February 17, 2010 13
  • 14. Wednesday, February 17, 2010 14
  • 15. 5 Tips for Better Bloggers • Use them for yielding efforts outside of their blog! • Blogger Video Chats with uStream.tv Wednesday, February 17, 2010 15
  • 16. Invitation to Event Google Form for Data Collection Link to Embedded Event (on your .edu site) Provide Callouts on the page Follow up metrics Wednesday, February 17, 2010 16
  • 17. 5 TIPS FOR BETTER BLOGGERS • Use them for yielding efforts outside of their blog! • Student Blogger Video Chats with uStream.tv • Promote, Promote, Promote! Wednesday, February 17, 2010 17
  • 18. Wednesday, February 17, 2010 18
  • 19. Old media is the best way to promote new media. Wednesday, February 17, 2010 19
  • 20. 5 Tips for Better Bloggers • Use them for yielding efforts outside of their blog! • Student Blogger Video Chats with uStream.tv • Promote, Promote, Promote! • Hire outside of the Admissions Office Wednesday, February 17, 2010 20
  • 21. Wednesday, February 17, 2010 21
  • 22. WEB Wednesday, February 17, 2010 22
  • 23. 5 Tips for Better Bloggers • Use them for yielding efforts outside of their blog! • Student Blogger Video Chats with uStream.tv • Promote, Promote, Promote! • Hire outside of the Admissions Office • Integrate other tools and concepts into the blog experience. Wednesday, February 17, 2010 23
  • 24. http://bit.ly/lifecasters Wednesday, February 17, 2010 24
  • 25. Wednesday, February 17, 2010 25
  • 26. Wednesday, February 17, 2010 26
  • 27. “Sorry I haven’t blogged in awhile...” “I’ve been a bad blogger lately...” “I’m supposed to talk to you about...” “There hasn’t been much going on...” Wednesday, February 17, 2010 27
  • 28. NOTICE ANY TRENDS HERE? EXTEND BLOGGERS PAST THEIR BLOG. USE MORE VISUALS. LET THEM SHARE THE CULTURE. Wednesday, February 17, 2010 28
  • 29. BOOM! BONUS #6 • Use them for yielding efforts outside of their blog! • Student Blogger Video Chats with uStream.tv • Promote, Promote, Promote! • Hire outside of the Admissions Office • Integrate other tools and concepts into the blog experience. • Fill the valleys. Wednesday, February 17, 2010 29
  • 30. http://bit.ly/bloggerresearch Wednesday, February 17, 2010 30
  • 31. http://bit.ly/bloggerresearch Wednesday, February 17, 2010 31
  • 32. http://bit.ly/bloggerresearch Wednesday, February 17, 2010 32
  • 33. http://bit.ly/bloggerresearch Wednesday, February 17, 2010 33
  • 34. Let’s Talk! brad@bluefuego.com http://bluefuego.com @BRADJWARD ON TWITTER HTTP://FACEBOOK.COM/ BLUEFUEGO Wednesday, February 17, 2010 34