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BlueFuego Facebook Research
Data current as of 2:30 EST
July 7, 2009

Breakdown by Size of School
XS S M L XL
8%
34% XS 357
12%
S 298
M 171
17%
L 126
XL 83
29%
Total 1,035

Largest # of Fans
As of 7/9/2009, 11:15am EST*
Louisiana State University 55,686
University of Kansas 45,820
Texas A&M 42,898
Ohio State University 39,456
Stanford University 37,812
Indiana University 35,107
University of Missouri 31,526
Michigan State University 28,287
University of Florida 21,189
West Virginia University 20,994
0 15,000 30,000 45,000 60,000
n = 1,035 *Active University-owned accounts only.

Largest % Growth from 4/1 to 7/1
( More than 250 fans before 4/1)
University of Missouri Kansas City 2,906%
University of Florida 2,478%
University of Rhode Island 1,507%
University of Utah 756%
UT Dallas 553%
Northern Michigan University 497%
University of Kansas 495%
Oregon State University 484%
Eastern Illinois University 418%
Sam Houston State University 361%
0% 750% 1,500% 2,250% 3,000%
n = 656

Average Number of Fans
April 1 1,493
May 1 1,814
June 1 2,042
July 1 2,335
0 600 1,200 1,800 2,400
n = 895

Average Number of Fans XS schools
April 1 559
May 1 621
June 1 675
July 1 736
0 200 400 600 800
n = 357

Top Ten Number of Fans XS (less than 2,000 students)
Kenyon College 2,752
St. Bonaventure University 2,537
College of Wooster 2,508
Davidson College 2,386
Amherst College 2,379
Connecticut College 2,341
Bates College 2,338
University of The South 2,199
Rhodes College 2,096
Pomona College 2,062
0 700 1,400 2,100 2,800
n = 357

Largest % Growth XS from 4/1 to 7/1
( More than 250 fans before 4/1)
Rollins College 301%
Goshen College 154%
Ferrum College 150%
Coker College 143%
Freed Hardman University 109%
Pacific University 104%
Juniata College 95%
Illinois College 94%
Mary Baldwin College 89%
Monmouth College (IL) 88%
0% 100% 200% 300% 400%
n = 187

Average Number of Fans S schools
April 1 897
May 1 989
June 1 1,074
July 1 1,187
0 300 600 900 1,200
n = 298

Top Ten Number of Fans S (2,000-4,999 students)
Colgate University 4,191
Smith College 4,087
Spelman College 3,938
Abilene Christian University 3,600
Middlebury College 3,422
Morehouse College 3,283
University of Richmond 3,192
Rice University 3,169
Johns Hopkins University 3,102
Lee University 2,921
0 1,250 2,500 3,750 5,000
n = 298

Largest % Growth S from 4/1 to 7/1
( More than 250 fans before 4/1)
University of Mary Washington 311%
Anderson University (IN) 304%
Plymouth State University 251%
Fairmont State University 203%
Tusculum College 191%
West Liberty State College 151%
Grove City College 142%
Abilene Christian University 138%
UC - Merced 119%
Wagner College 118%
0% 100% 200% 300% 400%
n = 187

Average Number of Fans M schools
April 1 1,564
May 1 1,935
June 1 2,172
July 1 2,404
0 625 1,250 1,875 2,500
n = 171

Top Ten Number of Fans M (5,000-9,999 students)
Stanford University 37,714
University of Missouri - Kansas City 8,685
Duke University 8,288
Princeton University 7,470
Carnegie Mellon 6,648
William and Mary 6,628
SUNY - Plattsburgh 5,884
NW Missouri State University 5,840
Santa Clara University 5,024
Marquette University 4,975
0 10,000 20,000 30,000 40,000
n = 171

Largest % Growth M from 4/1 to 7/1
( More than 250 fans before 4/1)
University of Missouri -KC 1,100%
2,907%
UT - Dallas 554%
Northern Michigan University 498%
Texas Christian Universty 320%
Western Carolina University 308%
Southern Utah University 287%
Slippery Rock University 272%
Austin Peay 254%
Shippensburg University 225%
indiana State University 212%
0% 275% 550% 825% 1,100%
n = 115

Average Number of Fans L schools
April 1 2,247
May 1 2,628
June 1 3,065
July 1 3,491
0 1,000 2,000 3,000 4,000
n = 126

Top Ten Number of Fans L (10,000-19,999 students)
Kansas State University 12,298
University of Virginia 11,937
University of Miami 10,376
Mississippi State University 10,050
Appalachian State 9,656
Cornell University 9,306
Ohio University 8,338
Clemson University 8,178
Oklahoma State University 8,046
Stephen F. Austin State University 6,828
0 3,250 6,500 9,750 13,000
n = 126

Largest % Growth L from 4/1 to 7/1
( More than 250 fans before 4/1)
University of Rhode Island 1,507%
Oregon State University 484%
Eastern Illinois University 418%
Sam Houston State University 361%
Indiana University - PA 343%
Eastern Kentucky University 298%
Illinois State University 289%
North Dakota State University 263%
Boise State University 248%
New Mexico State University 191%
0% 500% 1,000% 1,500% 2,000%
n = 91

Average Number of Fans XL schools
April 1 5,679
May 1 7,528
June 1 8,539
July 1 10,208
0 2,750 5,500 8,250 11,000
n = 83

Top Ten Number of Fans XL (20,000+ students)
LSU 55,453
University of Kansas 45,721
Texas A&M 42,439
The Ohio State University 39,334
Indiana University 34,977
University of Missouri 28,864
Michigan State 28,207
University of Florida 21,150
West Virginia University 20,700
Auburn 19,501
0 15,000 30,000 45,000 60,000
n = 83

Largest % Growth XL from 4/1 to 7/1
( More than 250 fans before 4/1)
University of Florida 2,478%
University of Utah 757%
University of Kansas 495%
Colorado State University 354%
UC - Irvine 321%
LSU 266%
UMass Amherst 240%
Georgia Southern University 227%
University of Central Florida 212%
Texas Tech University 147%
0% 750% 1,500% 2,250% 3,000%
n = 79

Formula
Our method for determining engagement and interaction on a Facebook Fan Page
(Using Wall Posts by the Institution)
A: B:
Likes per Post Comments per Post
# of Fans # of Fans
A+B
Total Engagement

Formula
Our method for determining engagement and interaction on a Facebook Fan Page
A: B:
10 Likes 10 Comments
1000 Fans 1000 Fans
1% A+B 1%
Total Engagement = 2% of Fans

Top Engagement during June 2009
(5 or more institution wall posts between 6/1 - 7/1)
UT Dallas 1.2784%
Clemson University 1.2650%
Stephens College 0.9804%
University of Washington 0.9533%
Clarkson University 0.8465%
St. Mary’s University 0.7754%
Lamar University 0.7731%
Covenant College 0.7674%
Coker College 0.7440%
Texas A&M 0.7390%
0% 0.3250% 0.6500% 0.9750% 1.3000%
n = 270

Top Engagement XS during June 2009
(5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1)
Stephens College 0.9804%
Covenant College 0.7674%
Kenyon College 0.7077%
University of Minnesota Morris 0.6674%
Baker University 0.5857%
Fresno Pacific University 0.5391%
Kalamazoo College 0.5264%
Juniata College 0.5230%
Bryn Mawr College 0.5129%
Cornell College 0.4957%
0% 0.2500% 0.5000% 0.7500% 1.0000%
n = 68

Top Engagement S during June 2009
(5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1)
Clarkson University 0.8465%
St. Mary’s University 0.7754%
Rogers State University 0.6177%
Lynn University 0.6136%
Johns Hopkins University 0.4683%
Abilene Christian University 0.4341%
LeTourneau University 0.4126%
Williams College 0.4040%
Rice University 0.3931%
Vassar College 0.3560%
0% 0.2250% 0.4500% 0.6750% 0.9000%
n = 75

Top Engagement M during June 2009
(5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1)
UT - Dallas 1.2784%
Lamar University 0.7731%
Prairie View A&M 0.5665%
Texas Christian University 0.5256%
Penn College of Technology 0.4640%
Saint Joseph’s University 0.4546%
Morehead State University 0.4185%
Stanford University 0.3416%
Rensselaer Polytechnic Institute 0.3019%
University of Tampa 0.2887%
0% 0.3250% 0.6500% 0.9750% 1.3000%
n = 71

Top Engagement L during June 2009
(5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1)
Clemson University 1.2650%
Oregon State University 0.6248%
North Dakota State University 0.4504%
University of MIami 0.4424%
University of Nebraska Lincoln 0.3894%
University of Hawaii Manoa 0.3765%
UT - Arlington 0.3522%
University of Oregon 0.3122%
Mississippi State University 0.3081%
Oklahoma State University 0.3076%
0% 0.3250% 0.6500% 0.9750% 1.3000%
n = 51

Top Engagement XL during June 2009
(5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1)
University of Washington 0.9533%
Texas A&M 0.7390%
Arizona State University 0.5315%
LSU 0.4741%
University of South Carolina 0.3112%
Kansas University 0.2831%
University of Florida 0.2720%
UC Irvine 0.2570%
The Ohio State University 0.2132%
UCLA 0.2077%
0% 0.2500% 0.5000% 0.7500% 1.0000%
n = 28

Geographic Dispersion of Top 50 Engagement
South West Midwest Northeast
48% 16% 20% 16%

Pages with most Fan Posts - June
LSU 347
SUNY Plattsburgh 150
Kent State University 144
UCLA 106
SUNY Oswego 104
University of New Haven 100
Penn College of Technology 92
Savannah College of Art & Design 87
University of Missouri 75
University of Central Florida 68
0 100 200 300 400

Engagement during June 2009
(5 or more institution wall posts between 6/1 - 7/1 & 250 fans as of 4/1)
XS 0.2388%
S 0.1886%
M 0.1968%
L 0.2578%
XL 0.3645%
0% 0.1000% 0.2000% 0.3000% 0.4000%

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