Facebook Fan Pages in Higher Education: February 2010

Helping Colleges and Universities use the web to meet their marketing and recruitment goals. Thursday, February 18, 2010

Breakdown by Size of School XS S M L XL 8% 36% XS 396 11% S 310 M 180 16% L 124 XL 82 28% Total 1092 Thursday, February 18, 2010

Breakdown by Type of School State Private 37% State 37% Private 63% 63% Total 100% Thursday, February 18, 2010

Breakdown by Type of School 29% South West Midwest Northeast 29% South 29% West 14% 14% Midwest 29% 29% Northeast 29% Total 100% Thursday, February 18, 2010

Largest % Growth from 1/1 to 2/1 ( More than 500 fans before 1/1) Stevenson University 261% Concordia University -NE 142% Eastern Mennonite University 120% George Mason University 117% Buena Vista University 114% UT-Tyler 101% Purdue University 98% Virginia Commonwealth 95% Rockhurst University 90% University of St. Thomas -TX 88% n = 807 Thursday, February 18, 2010

Average Number of Fans April 1 1,503 May 1 1,804 June 1 2,018 July 1 2,107 August 1 2,457 September 1 2,847 October 1 3,185 November 1 3,436 December 1 3,611 January 1 3,820 February 1 3,904 0 1,000 2,000 3,000 4,000 n = 1093 Thursday, February 18, 2010

Average Number of Fans XS schools April 1 570 May 1 621 June 1 676 July 1 696 August 1 767 September 1 855 October 1 921 November 1 983 December 1 1,032 January 1 1,104 February 1 1,187 0 300 600 900 1,200 n = 395 Thursday, February 18, 2010

Top Ten Number of Fans XS (less than 2,000 students) Hampden Sydney 3,858 Bowdoin College 3,823 Oklahoma Christian 3,619 Kenyon College 3,429 Occidental College 3,396 Westminster College 3,380 University of the South 3,373 St. Bonaventure 3,343 Freed Hardeman 3,321 College of Wooster 3,213 Mount Holyoke 3,161 Covenant College 3,111 0 975 1,950 2,925 3,900 n = 395 Thursday, February 18, 2010

Largest % Growth XS from 1/1 to 2/1 ( More than 500 fans on 1/1) Concordia University -NE 141.75% Eastern Mennonite University 120.27% Buena Vista University 113.83% University of St. Thomas- TX 88.43% New Mexico Tech 68.01% Maryville College 64.09% MCLA 45.76% Lake Forest College 41.11% Soka University 37.16% Martin Luther College 33.33% 0% 38% 75% 113% 150% n = 250 Thursday, February 18, 2010

Average Number of Fans S schools April 1 905 May 1 990 June 1 1,071 July 1 1,147 August 1 1,283 September 1 1,428 October 1 1,537 November 1 1,635 December 1 1,757 January 1 1,875 February 1 2,029 0 750 1,500 2,250 3,000 n = 311 Thursday, February 18, 2010

Top Ten Number of Fans S (2,000-4,999 students) Abilene Christian University 9,197 Biola University 8,697 Johns Hopkins University 6,580 University of Scranton 6,296 Gonzaga 6,213 Wake Forest 6,106 Smith College 5,522 University of New Haven 5,498 Lehigh University 5,435 Colgate University 5,372 0 2,500 5,000 7,500 10,000 n = 311 Thursday, February 18, 2010

Largest % Growth S from 1/1 to 2/1 ( More than 500 fans on 1/1) Stevenson University 260.94% Rockhurst University 90.36% Wesley College 84.50% CSBSJU (MN) 82.38% Mount Vernon Nazarene 76.76% Samford University 65.22% University of Montevallo 57.83% Calvin College 54.62% Harding University 51.81% Siena College 34.12% 0% 75% 150% 225% 300% n = 237 Thursday, February 18, 2010

Average Number of Fans M schools April 1 1,587 May 1 1,943 June 1 2,170 July 1 2,286 August 1 2,552 September 1 2,861 October 1 2,989 November 1 3,264 December 1 3,482 January 1 3,713 February 1 4,001 0 1,250 2,500 3,750 5,000 n = 180 Thursday, February 18, 2010

Top Ten Number of Fans M (5,000-9,999 students) Stanford 50,265 Harvard 15,667 Duke 13,935 William & Mary 13,332 Louisiana Tech 12,174 Vanderbilt 11,767 Princeton 10,625 SUNY Plattsburgh 10,338 Georgetown University 10,191 Northwestern University 9,618 0 15,000 30,000 45,000 60,000 n = 180 Thursday, February 18, 2010

Largest % Growth M from 1/1 to 2/1 ( More than 500 fans on 1/1) UT-Tyler 100.73% University of Michigan - Flint 68.14% Rhode Island College 53.32% University of Arkansas - Fort Smith 47.58% Western Carolina 46.65% Roosevelt University 41.85% Pace University 28.84% Belmont University 26.47% Northeastern Illinois University 22.62% TCU 21.42% 0% 28% 55% 83% 110% n = 143 Thursday, February 18, 2010

Average Number of Fans L schools April 1 2,267 May 1 2,628 June 1 3,065 July 1 3,253 August 1 3,677 September 4,686 October 5,047 November 5,502 December 5,753 January 6,097 February 6,441 0 1,750 3,500 5,250 7,000 n = 124 Thursday, February 18, 2010

Top Ten Number of Fans L (10,000-19,999 students) University of Miami 25,326 Oklahoma State 25,033 Kansas State 22,056 Baylor University 18,348 Appalachian State 17,902 George Mason University 17,016 Mississippi State University 16,997 University of Virginia 16,584 Oregon State 16,503 Cornell 14,735 0 7,500 15,000 22,500 30,000 n = 124 Thursday, February 18, 2010

Largest % Growth L from 1/1 to 2/1 ( More than 500 fans on 1/1) George Mason University 117.07% Eastern Washington University 45.86% UT-Pan American 36.76% UT-Brownsville 35.89% Cleveland State 32.41% University of Alaska Anchorage 29.53% UNC Chapel Hill 22.74% Loyola University Chicago 22.54% Oregon State 21.56% University of Colorado-Denver 21.36% 0% 30% 60% 90% 120% n = 110 Thursday, February 18, 2010

Average Number of Fans XL schools April 1 6,254 May 1 8,253 June 1 9,264 July 1 10,145 August 1 11,867 September 1 14,757 October 1 17,625 November 1 18,753 December 1 19,451 January 1 20,377 February 1 20,767 0 7,500 15,000 22,500 30,000 n = 82 Thursday, February 18, 2010

Top Ten Number of Fans XL (20,000+ students) Texas A&M 156,472 LSU 131,257 University of Michigan 73,442 Penn State 73,327 University of Oklahoma 69,298 University of Kansas 68,253 University of Missouri 61,209 Ohio State University 54,043 West Virginia University 45,643 Indiana University 45,534 0 50,000 100,000 150,000 200,000 n = 82 Thursday, February 18, 2010

Largest % Growth XL from 7/1 to 8/1 ( More than 500 fans on 7/1) Purdue University 97.54% Virginia Commonwealth 95.37% Metro State College -CO 75.54% Portland State University 22.56% Liberty University 19.88% Middle Tenn. State 19.62% Wayne State University 17.99% Boston University 15.56% Temple University 15.07% IUPUI 14.87% 0% 25% 50% 75% 100% n = 70 Thursday, February 18, 2010

Formula Our method for determining engagement and interaction on a Facebook Fan Page (Using Wall Posts by the Institution) A: B: Likes per Post Comments per Post # of Fans # of Fans A+B Total Engagement Thursday, February 18, 2010

Formula Our method for determining engagement and interaction on a Facebook Fan Page A: B: 10 Likes 10 Comments 1000 Fans 1000 Fans 1% A+B 1% Total Engagement = 2% of Fans Thursday, February 18, 2010

Top Engagement during Jan 2010 (5 or more institution wall posts between 1/1-2/1) SUNY ESF 1.4578% Earlham College 1.4004% Midway College 1.2375% Lynn University 0.9741% Stetson University 0.8842% CalTech 0.8323% Scripps College 0.8089% Stevens Institute of Technology 0.7866% McPherson College 0.7676% New Mexico Tech 0.7557% 0% 0.3750% 0.7500% 1.1250% 1.5000% n = 742 Thursday, February 18, 2010

Top Engagement XS during Jan. 2010 (5 or more institution wall posts between 1/1 - 2/1 & 250 fans on 2/1) SUNY ESF 1.4578% Earlham College 1.4004% Midway College 1.2375% CalTech 0.8323% Scripps College 0.8089% McPherson College 0.7676% New Mexico Tech 0.7557% Stephens College 0.7205% Sweet Briar College 0.6817% Marylhurst University 0.6545% 0% 0.3750% 0.7500% 1.1250% 1.5000% n = 231 Thursday, February 18, 2010

Top Engagement S during Jan. 2010 (5 or more institution wall posts between 1/1- 2/1 & 250 fans on 2/1) Lynn University 0.9741% Colorado School of Mines 0.9302% Stetson University 0.8842% Athens State University 0.8282% Stevens Institute of Technology 0.7866% Wellesley College 0.7003% St. Mary’s University (TX) 0.6547% Point Loma University 0.6086% Willamette University 0.5843% Adams State College 0.5587% 0% 0.2500% 0.5000% 0.7500% 1.0000% n = 209 Thursday, February 18, 2010

Top Engagement M during Jan 2010 (5 or more institution wall posts between 1/1- 2/1 & 250 on 2/1) Embry Riddle 0.7521% Northeastern Illinois 0.7220% University of Denver 0.5542% Villanova University 0.5221% TCU 0.5130% Roosevelt University 0.4752% University of Alaska Fairbanks 0.4335% Macon State College 0.4231% Georgetown University 0.4200% SUNY Geneseo 0.4013% 0% 0.2000% 0.4000% 0.6000% 0.8000% n = 126 Thursday, February 18, 2010

Top Engagement L during Jan 2010 (5 or more institution wall posts between 1/1 - 2/1 & 250 fans as of 2/1) Boise State University 0.5714% Brooklyn College 0.5208% Old Dominion University 0.5201% Montana State University 0.4368% College of Charleston 0.4356% Cal Poly Pomona 0.4166% Appalachian State 0.3988% Oregon State 0.3873% Park University 0.3649% UT-Arlington 0.3561% 0% 0.1500% 0.3000% 0.4500% 0.6000% n = 100 Thursday, February 18, 2010

Top Engagement XL during Jan 2010 (5 or more institution wall posts between 1/1 - 2/1 & 250 fans on 2/1) UC San Diego 0.6922% Central Michigan 0.5779% Iowa State 0.5075% Indiana University 0.4700% Texas A&M 0.4614% University of Iowa 0.3711% Metropolitan State (CO) 0.3307% San Jose State 0.3042% University of Pittsburg 0.2711% University of Kentucky 0.2680% 0% 0.1750% 0.3500% 0.5250% 0.7000% n = 64 Thursday, February 18, 2010

Geographic Dispersion of Top 50 Engagement 7/2009 South West Midwest Northeast 48% 16% 20% 16% Thursday, February 18, 2010

Geographic Dispersion of Top 50 Engagement 10/2009 South West Midwest Northeast 36% 22% 28% 14% Thursday, February 18, 2010

Geographic Dispersion of Top 50 Engagement 2/2010 2/2010 South West Midwest Northeast 30% 32% 22% 16% Thursday, February 18, 2010

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Facebook Fan Pages in Higher Education: February 2010

by BlueFuego, Inc. on Feb 17, 2010

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