RuТet figures1
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RuТet figures1

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RuТet figures1 RuТet figures1 Presentation Transcript

  • RuNet figures:general Russian Internet statistics data Based on the raec.ru data
  • Internet audienceRuNet audience is• 57,8 million people monthly (which is 50% of 18+ population of the country); increased by 15% since 2011• 44,3 million people daily (which is 38% of 18+ population of the country); increased by 22% since 2011
  • Internet audience• Internet coverage rate is 49% (poor result compared to the European average coverage rate of 78%)• 76% of Russian internet audience use Internet every day• 34% of internet audience use mobile Web
  • Internet audience Male, % Female, % 18 – 24 years 25 – 34 years 35 – 44 years 45 – 54 years55 years and more
  • Internet audienceRuNet has the biggest Internetaudience in Europe and the 6thbiggest audience in the worldMore than 80 million peopleall over the world visit RuNetwebsites monthly
  • Mobile Web• About 33% of the RuNet audience use mobile Web at least ones a month (mainly those people live in cities of 100+ population)• 50% of the RuNet audience use mobile Web every day. Half of those people use smartphones and 7% use tablets Mobile Web audience grows twice as quickly as thetraditional Web one.
  • RuNet Search Engines• RuNet search engines deal with 350 million Search Engines traffic share: requests daily (the figure was about 250 million in 2011) Mail.ru Yandex.ru Google
  • RuNet e-mail services• RuNet has the 5th Two of the RuNet e-mail services are biggest e-mail included in the world’s top10 email service audience services in the world• The average number of e-mail addresses per user is 2,8
  • Social networks• Daily social networks audience is 99,7% of the daily Internet audience (which is 30,9 million people)• Average user spends 12,8h a week on the social networks sites (the world’s average figure is 5,9h) 2012 2011Leading 2012networks 2011audience 2012 2011growth 2012 2011 Vk.com odnoklassniki.ru my.mail.ru Facebook
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