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BlueWave - Creating Mobile Relevance

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How does an organization become mobile relevant? This presentation is designed to help connect the dots of several different mediums to allow an organization to connect and engage their customers, …

How does an organization become mobile relevant? This presentation is designed to help connect the dots of several different mediums to allow an organization to connect and engage their customers, prospects, members or supporters through the mobile channel.

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Transcript

  • 1. five BILLION people WORLDWIDE,
  • 2. including 286 MILLION Americans,
  • 3. NEVER leave home WITHOUT IT!
  • 4. A MOBILE PHONE
  • 5. A MOBILE PHONE “The mobile phone may be the most prolific device on the planet.” Ben Wood, CCS Insight 2010
  • 6. Think about it…
  • 7. …it’s an ALARM CLOCK
  • 8. a CAMERA
  • 9. a CALENDAR
  • 10. Shop Dine Fun Services About a WEB Feature of the Month BROWSER FIND EVERYTHING YOU NEED! …in our shopping district
  • 11. and, of course…
  • 12. A TELEPHONE
  • 13. so, what if…
  • 14. you could use…
  • 15. THIS DEVICE
  • 16. to ENGAGE your AUDIENCE
  • 17. whenever, wherever and however they choose!
  • 18. now you can!
  • 19. by becoming MOBILE RELEVANT
  • 20. what is MOBILE RELEVANCE?
  • 21. The likelihood that your brand will be of interest or useful to someone engaging it from a mobile device.
  • 22. how do I build MOBILE RELEVANCE?
  • 23. Will the AVERAGE PERSON understand what you are asking them to do with their phone? Will the phone they have TODAY allow them to do it EASILY? Will that person receive IMMEDIATE, TANGIBLE VALUE from engaging via mobile?
  • 24. if so…
  • 25. mobile must be ‘AND’ not ‘INSTEAD’
  • 26. you may say…
  • 27. I ALREADY HAVE…
  • 28. AVERAGE MONTHLY MESSAGES 178 10,080 9,100 1,216
  • 29. PERCENT WHO ENGAGE ON THEIR PHONE 72% 10% 23% 34%
  • 30. does MOBILE RELEVANCE really matter that much?
  • 31. the speak
  • 32. so, if your mobile presence…
  • 33. looks
  • 34. but you wish…
  • 35. it looked Shop Dine Fun Services About Feature of the Month FIND EVERYTHING YOU NEED! …in our shopping district
  • 36. or if you haven’t connected…
  • 37. through an Integrated Text Messaging Program Incoming Text THANKS FOR JOINING! STAY TUNED FOR MORE…
  • 38. it‘s time…
  • 39. to mobile
  • 40. here’s how it works…
  • 41. utilize your current media…
  • 42. to BUILD brand AWARENESS
  • 43. and MOBILIZE your AUDIENCE
  • 44. by asking them to ‘opt-in’…
  • 45. by sending a text message from their phone.
  • 46. it’s WestAve EASY
  • 47. and WestAve FAMILIAR
  • 48. everyone‘s doing it!
  • 49. NOW you‘re ENGAGED
  • 50. from here…
  • 51. you can… SEND Incoming Text WESTAVE: ‘DEAL OF THE WEEK’…25% OFF ANY ORDER AT SATURN GRILL…OFFER CODE 25OFF REPLY STOP TO END
  • 52. Incoming Text OFFER WESTAVE: ‘DEAL OF THE WEEK’…10% OFF ALL KEVIN MURPHY PRODUCTS…OFFER CODE 10OFF REPLY STOP TO END
  • 53. Incoming Text WESTAVE: WHAT’S DO YOU GET WANT TO HEAR ABOUT MOST? 1. DINING 2. SALONS 3. SHOPS 4. EVENTS
  • 54. Incoming Text WESTAVE: CHECK OUT THE NEWEST STORE ON WESTERN AVE…HEIRLOOM SHOE…4415 N. WESTERN…CHECK OUT THEIR WEBSITE HERE…http/bit.ly/33ke INFLUENCE
  • 55. DRIVE mobile web Shop Dine Fun Services About Feature of the Month Incoming Text WESTAVE: VISIT OUR WEBSITE RIGHT ON YOUR PHONE… CLICK HERE HTTP:/BIT.LY/ FIND EVERYTHING YOU NEED! …in our shopping district
  • 56. all from 1 simple text message…
  • 57. and 1 simple mobile website.
  • 58. if you can get an internet connection…
  • 59. our Content Management Systems allow you to…
  • 60. SMS / TEXT MESSAGING MANAGE CONTACTS SCHEDULE & SEND MESSAGES PROVIDE INTERACTIVE WEB LINKS SURVEY YOUR CUSTOMERS AND MORE…
  • 61. MOBILE WEB UPDATE CONTENT ADD / RESIZE IMAGES BUILD CUSTOMIZED TEMPLATES Shop Dine Fun Services About COLLECT DONATIONS AND MORE… Mobile web hosting and monthly SaaS provided by urmobile
  • 62. we’ll provide turnkey… PROGRAM DESIGN PROCESS MANAGEMENT & CONSULTING ROI MEASUREMENT
  • 63. now you’re MOBILE RELEVANT
  • 64. building mobile relevance BlueWave Mobile 3209 S. Broadway Suite 231 Edmond, OK 73013 888.810.1098 www.BlueWaveMobile.com