BlueWave - Creating Mobile Relevance

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How does an organization become mobile relevant? This presentation is designed to help connect the dots of several different mediums to allow an organization to connect and engage their customers, prospects, members or supporters through the mobile channel.

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BlueWave - Creating Mobile Relevance

  1. 1. BILLION five people WORLDWIDE, people
  2. 2. including 286 MILLION Americans, 286 MILLION
  3. 3. NEVER leave home WITHOUT IT! leave home
  4. 4. A MOBILE PHONE
  5. 5. A MOBILE PHONE “The mobile phone may be the most prolific device on the planet.” Ben Wood, CCS Insight 2010
  6. 6. Think about it…Think about it…
  7. 7. ALARM …it’s an CLOCKCLOCK
  8. 8. a CAMERACAMERA
  9. 9. CALENDAR a CALENDAR
  10. 10. WEB BROWSER aShop Dine Fun Services About Feature of the Month BROWSER FIND EVERYTHING YOU NEED! …in our shopping district Feature of the Month
  11. 11. and, of course…and, of course…
  12. 12. A TELEPHONE
  13. 13. so, what if…so, what if…
  14. 14. you could use…you could use…
  15. 15. THIS DEVICEDEVICE
  16. 16. AUDIENCE ENGAGE to your
  17. 17. however wherever whenever, and they choose!
  18. 18. now you can!now you can!
  19. 19. MOBILE by becoming MOBILE RELEVANT
  20. 20. MOBILE what is MOBILE RELEVANCE?
  21. 21. The likelihood that your brand will be of interest or useful to someonebe of interest or useful to someone engaging it from a mobile device.
  22. 22. MOBILE how do I build MOBILE RELEVANCE?
  23. 23. Will the AVERAGE PERSON understand what you are asking them to do with their phone? Will the phone they have TODAY allow them to EASILYdo it EASILY? Will that person receive IMMEDIATE, TANGIBLE VALUE from engaging via mobile?
  24. 24. if so…if so…
  25. 25. ‘AND’ mobile must be not ‘AND’ ‘INSTEAD’ not
  26. 26. you may say…you may say…
  27. 27. I ALREADY HAVE…
  28. 28. AVERAGE MONTHLY MESSAGES 178 10,080 1,2169,100
  29. 29. PERCENT WHO ENGAGE ON THEIR PHONE 72% 10% 34%23%
  30. 30. does MOBILE RELEVANCE really matter that much?
  31. 31. speak the speak
  32. 32. so, if your mobile presence…so, if your mobile presence…
  33. 33. looks
  34. 34. but you wish…but you wish…
  35. 35. it looked Shop Dine Fun Services About Feature of the Month FIND EVERYTHING YOU NEED! …in our shopping district Feature of the Month
  36. 36. or if you haven’t connected…or if you haven’t connected…
  37. 37. through an Integrated Text Messaging Program THANKS FOR JOINING! STAY TUNED FOR MORE… Incoming Text
  38. 38. it‘s time…
  39. 39. mobile to mobile
  40. 40. here’s how it works…here’s how it works…
  41. 41. utilize your current media…utilize your current media…
  42. 42. BUILDto AWARENESS brand AWARENESS brand
  43. 43. MOBILIZEand your AUDIENCE your
  44. 44. by asking them to ‘opt-in’…by asking them to ‘opt-in’…
  45. 45. by sending a text message from their phone.from their phone.
  46. 46. WestAve it’s EASYEASY
  47. 47. WestAve and FAMILIARFAMILIAR
  48. 48. everyone‘s doing it!everyone‘s doing it!
  49. 49. NOW ENGAGED you‘re ENGAGED
  50. 50. from here…from here…
  51. 51. SEND you can… WESTAVE: ‘DEAL OF THE WEEK’…25% OFF ANY ORDER Incoming Text WEEK’…25% OFF ANY ORDER AT SATURN GRILL…OFFER CODE 25OFF REPLY STOP TO END
  52. 52. OFFERIncoming Text WESTAVE: ‘DEAL OF THE WEEK’…10% OFF ALL KEVINWEEK’…10% OFF ALL KEVIN MURPHY PRODUCTS…OFFER CODE 10OFF REPLY STOP TO END
  53. 53. GET WESTAVE: WHAT’S DO YOU WANT TO HEAR ABOUT MOST? Incoming Text GET WANT TO HEAR ABOUT MOST? 1. DINING 2. SALONS 3. SHOPS 4. EVENTS
  54. 54. WESTAVE: CHECK OUT THE NEWEST STORE ON WESTERN Incoming Text INFLUENCE NEWEST STORE ON WESTERN AVE…HEIRLOOM SHOE…4415 N. WESTERN…CHECK OUT THEIR WEBSITE HERE…http/bit.ly/33ke
  55. 55. DRIVE mobile web Shop Dine Fun Services About Feature of the Month WESTAVE: VISIT OUR WEBSITE RIGHT ON YOUR PHONE… CLICK HERE HTTP:/BIT.LY/ Incoming Text FIND EVERYTHING YOU NEED! …in our shopping district Feature of the Month
  56. 56. all from 11simple text message…
  57. 57. and 11simple mobile website.
  58. 58. if you can get an internet connection…
  59. 59. our Content Management Systems allow you to…allow you to…
  60. 60. SMS / TEXT MESSAGING MANAGE CONTACTS SCHEDULE & SEND MESSAGES PROVIDE INTERACTIVE WEB LINKS SURVEY YOURSURVEY YOUR CUSTOMERS AND MORE…
  61. 61. UPDATE CONTENT ADD / RESIZE IMAGES BUILD CUSTOMIZED TEMPLATES COLLECT DONATIONS MOBILE WEB Shop Dine Fun Services About COLLECT DONATIONS AND MORE… Mobile web hosting and monthly SaaS provided by urmobile
  62. 62. we’ll provide turnkey… PROGRAM DESIGN PROCESS MANAGEMENT & CONSULTING ROI MEASUREMENT
  63. 63. MOBILE now you’re MOBILE RELEVANT
  64. 64. building mobile relevance BlueWave Mobile 3209 S. Broadway Suite 231 Edmond, OK 73013 888.810.1098 www.BlueWaveMobile.com

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