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Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
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Website/Social Media Program Blue Thumb Pond Expo
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Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
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Website/Social Media Program Blue Thumb Pond Expo
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Website/Social Media Program Blue Thumb Pond Expo
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Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
Website/Social Media Program Blue Thumb Pond Expo
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Website/Social Media Program Blue Thumb Pond Expo

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Transcript

  • 1. Welcome Video http://youtu.be/TXD-Uqx6_Wk Friday, October 11, 13
  • 2. WEB/SOCIAL PROGRAM PRESENTERS: Aaron Scarlata & Jeff DeHaven Friday, October 11, 13
  • 3. FACEBOOK STATS Friday, October 11, 13
  • 4. FACEBOOK STATS Most powerful social platform to date (1.15 billion users) Friday, October 11, 13
  • 5. FACEBOOK STATS Most powerful social platform to date (1.15 billion users) 751 million monthly mobile active users Friday, October 11, 13
  • 6. FACEBOOK STATS Most powerful social platform to date (1.15 billion users) 751 million monthly mobile active users Has the most customization options & features Friday, October 11, 13
  • 7. FACEBOOK STATS Most powerful social platform to date (1.15 billion users) 751 million monthly mobile active users Has the most customization options & features Has the largest demographic Friday, October 11, 13
  • 8. FACEBOOK STATS Most powerful social platform to date (1.15 billion users) 751 million monthly mobile active users Has the most customization options & features Has the largest demographic Sustained 9 years on top Friday, October 11, 13
  • 9. FACEBOOK STATS Most powerful social platform to date (1.15 billion users) 751 million monthly mobile active users Has the most customization options & features Has the largest demographic Sustained 9 years on top Must used platform overall within Great Lakes Bay Region Friday, October 11, 13
  • 10. WHAT IS FACEBOOK? Friday, October 11, 13
  • 11. WHAT IS FACEBOOK? Word of mouth (just online) Friday, October 11, 13
  • 12. WHAT IS FACEBOOK? Word of mouth (just online) 90% of today’s buyers trust peer recommendations Friday, October 11, 13
  • 13. WHAT IS FACEBOOK? Word of mouth (just online) 90% of today’s buyers trust peer recommendations Constant communication tool 24/7 Friday, October 11, 13
  • 14. WHAT IS FACEBOOK? Word of mouth (just online) 90% of today’s buyers trust peer recommendations Constant communication tool 24/7 Fundamental of how we share what matters most Friday, October 11, 13
  • 15. WHAT IS FACEBOOK? Word of mouth (just online) 90% of today’s buyers trust peer recommendations Constant communication tool 24/7 Fundamental of how we share what matters most Real time new source Friday, October 11, 13
  • 16. WHAT IS FACEBOOK? Word of mouth (just online) 90% of today’s buyers trust peer recommendations Constant communication tool 24/7 Fundamental of how we share what matters most Real time new source Customer service tool Friday, October 11, 13
  • 17. HOW IT WORKS Friday, October 11, 13
  • 18. HOW IT WORKS It’s all about friends interacting Friday, October 11, 13
  • 19. HOW IT WORKS It’s all about friends interacting Brands are able to engage like never before Friday, October 11, 13
  • 20. HOW IT WORKS It’s all about friends interacting Brands are able to engage like never before Reach your exact audience Friday, October 11, 13
  • 21. HOW IT WORKS It’s all about friends interacting Brands are able to engage like never before Reach your exact audience Top of mind awareness Friday, October 11, 13
  • 22. HOW IT WORKS It’s all about friends interacting Brands are able to engage like never before Reach your exact audience Top of mind awareness Conversation are happening Friday, October 11, 13
  • 23. HOW IT WORKS It’s all about friends interacting Brands are able to engage like never before Reach your exact audience Top of mind awareness Conversation are happening EdgeRank Algorithm Friday, October 11, 13
  • 24. TACO BELL Friday, October 11, 13
  • 25. TACO BELL Friday, October 11, 13
  • 26. EFFECTIVENESS Friday, October 11, 13
  • 27. EFFECTIVENESS Against Facebook policy to use personal page for business Friday, October 11, 13
  • 28. EFFECTIVENESS Against Facebook policy to use personal page for business Rich content Friday, October 11, 13
  • 29. EFFECTIVENESS Against Facebook policy to use personal page for business Rich content Visual post Friday, October 11, 13
  • 30. EFFECTIVENESS Against Facebook policy to use personal page for business Rich content Visual post Creating campaigns to reach goals Friday, October 11, 13
  • 31. EFFECTIVENESS Against Facebook policy to use personal page for business Rich content Visual post Creating campaigns to reach goals Brand ambassadors Friday, October 11, 13
  • 32. EFFECTIVENESS Against Facebook policy to use personal page for business Rich content Visual post Creating campaigns to reach goals Brand ambassadors Passionate content creator Friday, October 11, 13
  • 33. EFFECTIVENESS Against Facebook policy to use personal page for business Rich content Visual post Creating campaigns to reach goals Brand ambassadors Passionate content creator Friday, October 11, 13
  • 34. Friday, October 11, 13
  • 35. OREO CASE STUDY http://youtu.be/ZDSc0V3AEnk Friday, October 11, 13
  • 36. BIGGEST MISTAKES Friday, October 11, 13
  • 37. BIGGEST MISTAKES Not allowing fans to post on wall Friday, October 11, 13
  • 38. BIGGEST MISTAKES Non-effective cover photo Friday, October 11, 13
  • 39. BIGGEST MISTAKES Unrecognizable profile picture Friday, October 11, 13
  • 40. BIGGEST MISTAKES Visual post not properly sized Friday, October 11, 13
  • 41. BIGGEST MISTAKES Not monitoring your page Friday, October 11, 13
  • 42. BIGGEST MISTAKES Posting irrelevant content Friday, October 11, 13
  • 43. BIGGEST MISTAKES Trying to capitalize on certain events Friday, October 11, 13
  • 44. TIPS & RESOURCES mashable.com socialmediaexaminer.com allfacebook.com facebook.com/facebook blog.facebook.com youtube.com/facebook Friday, October 11, 13
  • 45. SOCIAL POSSIBILITIES Friday, October 11, 13
  • 46. POSSIBILITIES Friday, October 11, 13
  • 47. POSSIBILITIES Had wedding sponsored in summer of 2012 using social Friday, October 11, 13
  • 48. POSSIBILITIES Had wedding sponsored in summer of 2012 using social Build excitement Friday, October 11, 13
  • 49. POSSIBILITIES Had wedding sponsored in summer of 2012 using social Build excitement Created an unmatched value Friday, October 11, 13
  • 50. POSSIBILITIES Had wedding sponsored in summer of 2012 using social Build excitement Created an unmatched value Saved over $15,000 Friday, October 11, 13
  • 51. REAL LIFE EXAMPLE Friday, October 11, 13
  • 52. REAL LIFE EXAMPLE Eastman Party Store Friday, October 11, 13
  • 53. REAL LIFE EXAMPLE Eastman Party Store 662 shares Friday, October 11, 13
  • 54. REAL LIFE EXAMPLE Eastman Party Store 662 shares 79 post “likes” Friday, October 11, 13
  • 55. REAL LIFE EXAMPLE Eastman Party Store 662 shares 79 post “likes” 88 new fans Friday, October 11, 13
  • 56. REAL LIFE EXAMPLE Eastman Party Store 662 shares 79 post “likes” 88 new fans 59,532 post impressions Friday, October 11, 13
  • 57. REAL LIFE EXAMPLE Eastman Party Store 662 shares 79 post “likes” 88 new fans 59,532 post impressions SOLD OUT bags! Friday, October 11, 13
  • 58. REAL TIME POSTING Friday, October 11, 13
  • 59. REAL TIME POSTING Royal Baby Friday, October 11, 13
  • 60. REAL TIME POSTING Royal Baby Real time marketing Friday, October 11, 13
  • 61. REAL TIME POSTING Royal Baby Real time marketing Staying on top of trends Friday, October 11, 13
  • 62. REAL TIME POSTING Royal Baby Real time marketing Staying on top of trends Great exposure Friday, October 11, 13
  • 63. REAL TIME POSTING Royal Baby Real time marketing Staying on top of trends Great exposure Increased brand awareness Friday, October 11, 13
  • 64. EFFECTIVE CAMPAIGN 737 NEW fans Highest attendance at annual fundraiser Most revenue collected Friday, October 11, 13
  • 65. ONLINE MODEL Friday, October 11, 13
  • 66. WEBSITE W’S Friday, October 11, 13
  • 67. WEBSITE W’S World Friday, October 11, 13
  • 68. WEBSITE W’S World Wide Friday, October 11, 13
  • 69. WEBSITE W’S World Wide Web Friday, October 11, 13
  • 70. WEB RULES Friday, October 11, 13
  • 71. WEB RULES FLASH is out Friday, October 11, 13
  • 72. WEB RULES FLASH is out Simplistic Friday, October 11, 13
  • 73. WEB RULES FLASH is out Simplistic Visually impactful Friday, October 11, 13
  • 74. WEB RULES FLASH is out Simplistic Visually impactful Short right to the point text Friday, October 11, 13
  • 75. WEB RULES FLASH is out Simplistic Visually impactful Short right to the point text Easy to navigate & find information Friday, October 11, 13
  • 76. WEB RULES FLASH is out Simplistic Visually impactful Short right to the point text Easy to navigate & find information Social integration Friday, October 11, 13
  • 77. WEB RULES FLASH is out Simplistic Visually impactful Short right to the point text Easy to navigate & find information Social integration Site must be mobile friendly Friday, October 11, 13
  • 78. WEB STATS Friday, October 11, 13
  • 79. MOBILE LIVE DEMO Friday, October 11, 13
  • 80. TEXT POLL Friday, October 11, 13
  • 81. TEXT POLL Send a text to 22333 Friday, October 11, 13
  • 82. TEXT POLL Send a text to 22333 When was the last time you’ve updated your website? Friday, October 11, 13
  • 83. TEXT POLL Send a text to 22333 When was the last time you’ve updated your website? Last 30 days - 883621 Friday, October 11, 13
  • 84. TEXT POLL Send a text to 22333 When was the last time you’ve updated your website? Last 30 days - 883621 This year - 883622 Friday, October 11, 13
  • 85. TEXT POLL Send a text to 22333 When was the last time you’ve updated your website? Last 30 days - 883621 This year - 883622 No idea - 883623 Friday, October 11, 13
  • 86. POLL RESULTS 22 participates 30 days: 8 Last year: 8 No idea: 6 Friday, October 11, 13
  • 87. WEBSITE OPTIONS Friday, October 11, 13
  • 88. WEBSITE OPTIONS Friday, October 11, 13
  • 89. WEBSITE OPTIONS Friday, October 11, 13
  • 90. ECOMMERCE STORE Friday, October 11, 13
  • 91. ECOMMERCE STORE Friday, October 11, 13
  • 92. WEBSITE LIVE DEMO Friday, October 11, 13
  • 93. GETTING STARTED Friday, October 11, 13
  • 94. GETTING STARTED Logo Friday, October 11, 13
  • 95. GETTING STARTED Logo Short company description Friday, October 11, 13
  • 96. GETTING STARTED Logo Short company description Products/services Friday, October 11, 13
  • 97. GETTING STARTED Logo Short company description Products/services Photos Friday, October 11, 13
  • 98. GETTING STARTED Logo Short company description Products/services Photos Contact information Friday, October 11, 13
  • 99. GETTING STARTED Logo Short company description Products/services Photos Contact information Added as an Facebook admin Friday, October 11, 13
  • 100. WEBSITE PROGRAM Friday, October 11, 13
  • 101. SOCIAL PROGRAM Friday, October 11, 13
  • 102. VISIT DIGITAL BOOTH Friday, October 11, 13
  • 103. VISIT DIGITAL BOOTH Friday, October 11, 13
  • 104. VISIT DIGITAL BOOTH Get your exclusive foam thumb Friday, October 11, 13
  • 105. VISIT DIGITAL BOOTH Get your exclusive foam thumb Get your questions answered by the pros Friday, October 11, 13
  • 106. VISIT DIGITAL BOOTH Get your exclusive foam thumb Get your questions answered by the pros FREE website & Facebook analysis Friday, October 11, 13
  • 107. VISIT DIGITAL BOOTH Get your exclusive foam thumb Get your questions answered by the pros FREE website & Facebook analysis Learn about the different pricing options Friday, October 11, 13
  • 108. VISIT DIGITAL BOOTH Get your exclusive foam thumb Get your questions answered by the pros FREE website & Facebook analysis Learn about the different pricing options Sign up for the program TODAY! Friday, October 11, 13
  • 109. VISIT DIGITAL BOOTH Get your exclusive foam thumb Get your questions answered by the pros FREE website & Facebook analysis Learn about the different pricing options Sign up for the program TODAY! Enter to WIN free upgrade or redesign Friday, October 11, 13
  • 110. Q&A Friday, October 11, 13
  • 111. REACH US jeff@mipond.com 888.619.3474 x209 aaron@mipond.com 888.619.3474 x210 bluethumbdigital.com Friday, October 11, 13
  • 112. INFOGRAPHIC Friday, October 11, 13
  • 113. Friday, October 11, 13

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