Natural Water Quality   Improvement
   Pond Biology   Benefits of Aeration & Circulation   Why choose Kasco   Product Overview   Making the Sale   Kasco...
   Ponds start deep, clear, and low nutrients   Ponds are catch basins for runoff   Natures goal is to fill them   Org...
   Inorganic Material    ◦ Burm, Buffer, & Block   Organic Material    ◦ Buffer    ◦ Block    ◦ Aerate
   Living Organisms need Oxygen    ◦ Fish    ◦ Bacteria    ◦ Plants (at night)   Oxygen Production    ◦ Plants – photosy...
   Water layers in the summer    ◦ Top layer is warm and oxygenated by the wind    ◦ Thermocline is the barrier between w...
Pond Turnover Related Fish Kill
Water Quality Improvement •Increase Oxygen Levels •Decrease Odors •Speed up Organic “Muck” Decomposition •Improve circula...
   Aesthetic Improvements    ◦ Decorative Displays    ◦ Less Floating Debris    ◦ Cleaner, Clearer Water
Aquatic Plants •Compliments Other Treatments (Chemical  & Bacteria) •Treat more aggressively •Shift Algae Species •Preven...
Pond Before Aeration
Same Pond With Aeration
   Anti-aging For Your Pond    ◦ Natures goal is to fill in the pond      Nutrients and growth      Runoff      Decrea...
   Fish Health    ◦ Healthier fish with less stress    ◦ Faster growth rates    ◦ Better tasting fish    ◦ Higher densiti...
Typical Fish Size with Kasco Aeration               Products
Without Kasco Aeration
   Limiting nutrient for algae & other aquatic    plants   Ponds catch lots of this in runoff   Can be bound in sedimen...
   Went into effect Halloween 2011 nationwide   Each state has permitting process for any    “pesticide” that is used in...
   Aeration is a natural approach to pond    management    ◦ Bind phosphorus = less plant growth    ◦ Increase decomposit...
   Fountain/Aeration Equipment    ◦ Electrician to wire panels and bring power to pond   Macro-Zyme    ◦ No HAZMAT    ◦ ...
   Reduces pond maintenance    ◦ Time, effort, and costs   Reduces chemicals used/needed   Retention ponds work better...
   Easy   Fast   Inexpensive   Efficient   Quality   Friendly
   Complete packages    ◦ Include everything you need   Designed for End-User Assembly & Install   Light weight   Port...
   Fastest lead times in the industry   Average less than 1 day   Fast repair turnaround
   Lowest cost of ownership    ◦   Purchase Price    ◦   Operating Costs    ◦   Maintenance Costs    ◦   Completely Repai...
   Clean stainless steel housing   Remove clogs in timely fashion   Replace Zinc Anode when corroded   Have seals and ...
   Low RPM technology   High flow   Low amp draw   Best flow and aeration per kW of power used   Robust-Aire Diffused...
   Designed for salt water use   Arctic proven   Stainless steel construction   UL/CSA approved   Safety tested
   Great customer service   Onsite engineers & sales   Offsite sales   Experience in virtually every water market    t...
   Surface Aerators   Aerating Fountains   Decorative Fountains   Subsurface Aeration   Water Circulators   Macro-Zyme
   Sizes of:    Includes:    ◦ 1/2HP        Motor    ◦ 3/4HP        Float    ◦ 1HP          Mooring Ropes    ◦ 2HP   ...
   Description & Benefits    ◦   Kasco “AF” Units    ◦   High oxygen transfer    ◦   No fountain display    ◦   Best in s...
Single V Pattern; Best Combo of            Aeration & Aesthetics   Sizes of:               Includes    ◦ 1/2HP          ...
   Description & Benefits    ◦ Kasco VFX units    ◦ Hybrid fountain/aerator    ◦ Best mix of display and oxygen transfer...
Includes Multiple Nozzles with the Fountain   Sizes of:            Includes (Everything!):    ◦ 1/4HP               ◦ Mo...
   Description & Benefits    ◦ Kasco “JF” units    ◦ Include multiple display nozzles    ◦ Excellent shape and size displ...
Halogen Lights           LED Lights – Coming                          Soon   Low Voltage   Remote Transformer      Low ...
   Description & Benfits    ◦   Kasco Robust-Aire systems    ◦   Large volume mixing and aeration    ◦   Best in deep wat...
   Description & Benefits    ◦ Kasco “CF” units    ◦ Create strong surface water movement    ◦ Mix water up to 18’ deep ...
   Sizes of:    Includes:    ◦ 1/2HP        Motor    ◦ 3/4HP        Horizontal Float    ◦ 1HP          Mooring Ropes ...
   Description & Benefits    ◦ Blend of natural, live, dormant bacteria and      enzymes    ◦ Speed up decomposition of o...
   Ask Questions & Listen    ◦ Let the customer tell you what they need   Determine the Need    ◦ Easier to sell a solut...
   Initial Questions to Ask:    ◦ Pond Problems – odor, looks, weeds, fish kill    ◦ Location – near houses, near road   ...
   Pond Problem    ◦ Lots of algae, smells in summer   Location    ◦ In between houses, near golf course   Pond Purpose...
   Power    ◦ 220V, single phase, 75’ from ponds edge   General Budget    ◦ $3000 - $5000
   What We Know    ◦ Pond is around homes    ◦ Has algae and odor problems    ◦ Used for aesthetics and runoff catch   W...
   What We Know    ◦   220V, Single Phase Power    ◦   Needs Aeration and Aesthetics    ◦   Pond is just over 1 acre in s...
   Pond Problem    ◦ Occasional Fish Die Off    ◦ Lots of Algae   Location    ◦ Backyard, rural setting   Pond Purpose ...
   Pond Depth    ◦ Deepest 8’, Average 4’   Power    ◦ 120V Single Phase, next to pond   General Budget    ◦ $2,000
   What We Know    ◦ Has Algae Problems    ◦ Has Some Fish Kills    ◦ Used for Fishing and Wildlife   What that Tells Us...
   What We Know    ◦   120V, Single Phase Power at Pond    ◦   Needs Aeration and Water Movement    ◦   About 1.4 acres i...
   www.KascoMarine.com    ◦   Spec’s    ◦   Manuals    ◦   Literature    ◦   Sizing Charts    ◦   Electrical Cost Calcula...
   www.GotAlgae.com   www.QualityFishManagement.com   www.De-Icer.com
   Brochures - Free   Door Hangers - Free   Vinyl Banners – Free   Posters – Free   Roll Up Banners – Cost Sharing
   Take a digital    photo of the    customers pond   Insert a fountain,    properly scaled   “Demo” a    fountain in  ...
   Kasco Service    ◦   Help match spec’s    ◦   Offer alternatives    ◦   Provide data and testimonials    ◦   Provide r...
   Use Google Earth to “fly over” your area and    find ponds   InfoUSA    ◦ Use mapping tool to select contacts that bo...
   Ask Questions   Offer a Solution   Provide Information   Sell a Kasco
From Sales    Pitch to Installation: Kasco is theSimple Choice
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
Earthen Pond Webinar by Kasco
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Earthen Pond Webinar by Kasco

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In spring 2012 Kasco Marine and Blue Thumb Distributing offered a webinar on Earthen Pond Care and Pond Aeration.

Stroll through the slides to learn more about pond biology, using surface and bottom aeration as well as sales tips to increase your business in selling these types of services.

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Earthen Pond Webinar by Kasco

  1. 1. Natural Water Quality Improvement
  2. 2.  Pond Biology Benefits of Aeration & Circulation Why choose Kasco Product Overview Making the Sale Kasco Sales Tools
  3. 3.  Ponds start deep, clear, and low nutrients Ponds are catch basins for runoff Natures goal is to fill them Organic Material ◦ Leaves ◦ Fish & Animal Waste ◦ Dead Plants ◦ Grass Clipping Inorganic Material ◦ Sand ◦ Gravel ◦ Silt
  4. 4.  Inorganic Material ◦ Burm, Buffer, & Block Organic Material ◦ Buffer ◦ Block ◦ Aerate
  5. 5.  Living Organisms need Oxygen ◦ Fish ◦ Bacteria ◦ Plants (at night) Oxygen Production ◦ Plants – photosynthesis ◦ Wind/Wave action at the surface Insufficient Oxygen  Fish can die  Bacteria stop/slow decomposition Stagnant Water  Causes odors & Surface Growth  Thermoclines & Pond Turnover
  6. 6.  Water layers in the summer ◦ Top layer is warm and oxygenated by the wind ◦ Thermocline is the barrier between warm top water and cold bottom water ◦ Bottom layer is cold with no oxygen or fish Fish Life ◦ Fish are condensed into the small oxygenated area at the surface Fall Cooling ◦ As top layer cools, it becomes more dense and sinks ◦ Pond mixes and oxygen levels drop ◦ Biggest fish die first
  7. 7. Pond Turnover Related Fish Kill
  8. 8. Water Quality Improvement •Increase Oxygen Levels •Decrease Odors •Speed up Organic “Muck” Decomposition •Improve circulation to eliminate stagnant water areas
  9. 9.  Aesthetic Improvements ◦ Decorative Displays ◦ Less Floating Debris ◦ Cleaner, Clearer Water
  10. 10. Aquatic Plants •Compliments Other Treatments (Chemical & Bacteria) •Treat more aggressively •Shift Algae Species •Prevent Algae Blooms or Limit Severity
  11. 11. Pond Before Aeration
  12. 12. Same Pond With Aeration
  13. 13.  Anti-aging For Your Pond ◦ Natures goal is to fill in the pond  Nutrients and growth  Runoff  Decrease in slope ◦ Aeration helps keep your pond young  Reduce organic muck through faster decomposition  Improve water circulation
  14. 14.  Fish Health ◦ Healthier fish with less stress ◦ Faster growth rates ◦ Better tasting fish ◦ Higher densities ◦ Prevent fish kills
  15. 15. Typical Fish Size with Kasco Aeration Products
  16. 16. Without Kasco Aeration
  17. 17.  Limiting nutrient for algae & other aquatic plants Ponds catch lots of this in runoff Can be bound in sediment if adequate oxygen is present If pond goes anoxic, it is released into the water ◦ Major algae blooms
  18. 18.  Went into effect Halloween 2011 nationwide Each state has permitting process for any “pesticide” that is used in “waters of the state” ◦ Mosquito control ◦ Aquatic plants Items used, amount, and frequency are more closely monitored and restricted Puts more limitations on pond management with chemicals
  19. 19.  Aeration is a natural approach to pond management ◦ Bind phosphorus = less plant growth ◦ Increase decomposition = less nutrients ◦ Increase movement = less mosquitoes and floating debris Macro-Zyme bacteria ◦ Not labeled as an algaecide  Not regulated under NPDES ◦ Outcompetes algae for nutrients ◦ Works better with aeration
  20. 20.  Fountain/Aeration Equipment ◦ Electrician to wire panels and bring power to pond Macro-Zyme ◦ No HAZMAT ◦ No Permits
  21. 21.  Reduces pond maintenance ◦ Time, effort, and costs Reduces chemicals used/needed Retention ponds work better Maintain water quality guidelines Improve look, function, and smell
  22. 22.  Easy Fast Inexpensive Efficient Quality Friendly
  23. 23.  Complete packages ◦ Include everything you need Designed for End-User Assembly & Install Light weight Portable Straight forward pricing
  24. 24.  Fastest lead times in the industry Average less than 1 day Fast repair turnaround
  25. 25.  Lowest cost of ownership ◦ Purchase Price ◦ Operating Costs ◦ Maintenance Costs ◦ Completely Repairable Equipment  Low Labor Rates Best Value on the Market!
  26. 26.  Clean stainless steel housing Remove clogs in timely fashion Replace Zinc Anode when corroded Have seals and oil replaced every 3 years That’s It!!!
  27. 27.  Low RPM technology High flow Low amp draw Best flow and aeration per kW of power used Robust-Aire Diffused system tested to be the most efficient on the market
  28. 28.  Designed for salt water use Arctic proven Stainless steel construction UL/CSA approved Safety tested
  29. 29.  Great customer service Onsite engineers & sales Offsite sales Experience in virtually every water market there is
  30. 30.  Surface Aerators Aerating Fountains Decorative Fountains Subsurface Aeration Water Circulators Macro-Zyme
  31. 31.  Sizes of:  Includes: ◦ 1/2HP  Motor ◦ 3/4HP  Float ◦ 1HP  Mooring Ropes ◦ 2HP  Power Cord ◦ 3HP ◦ 5HP  Options:  Bottom Screen  Control Panel
  32. 32.  Description & Benefits ◦ Kasco “AF” Units ◦ High oxygen transfer ◦ No fountain display ◦ Best in shallow water (less than 10’) ◦ Good surface movement Sizing ◦ 1HP per Acre Typical Uses ◦ Lots of oxygen needed and no display desired ◦ Aeration on a budget
  33. 33. Single V Pattern; Best Combo of Aeration & Aesthetics Sizes of:  Includes ◦ 1/2HP (Everything!): ◦ 3/4HP ◦ Motor ◦ 1HP ◦ Float with Mooring Ropes ◦ 2HP ◦ Controller with GFI ◦ 5HP ◦ Bottom Screen ◦ Power Cord
  34. 34.  Description & Benefits ◦ Kasco VFX units ◦ Hybrid fountain/aerator ◦ Best mix of display and oxygen transfer Sizing ◦ 1.5HP per acre for aeration Typical Uses ◦ Retention ponds ◦ Backyard ponds ◦ When aeration and aesthetics are equally important
  35. 35. Includes Multiple Nozzles with the Fountain Sizes of:  Includes (Everything!): ◦ 1/4HP ◦ Motor ◦ 3/4HP ◦ Power Cord ◦ 1HP ◦ Float ◦ 2HP ◦ Mooring Lines ◦ 3HP ◦ Control Panel ◦ 5HP ◦ Multiple ◦ 7.5HP Interchangeable Nozzles ◦ 3 phase options on 2, 3, 5, and 7.5HP
  36. 36.  Description & Benefits ◦ Kasco “JF” units ◦ Include multiple display nozzles ◦ Excellent shape and size displays Sizing ◦ 2HP per acre for aeration ◦ Most size based on pattern size desired Typical Uses ◦ Decorative or show ponds ◦ Entrance Ponds
  37. 37. Halogen Lights LED Lights – Coming Soon Low Voltage Remote Transformer  Low Voltage MR-16 Halogen  Non enterable 2 & 3 Light kits fixtures  3 light kit  For ½-1HP
  38. 38.  Description & Benfits ◦ Kasco Robust-Aire systems ◦ Large volume mixing and aeration ◦ Best in deep water (over 10’) ◦ Little surface disturbance ◦ Independently tested to be the most efficient Sizing ◦ Greatly depends on depth and shape Typical Uses ◦ Aeration and circulation for large and/or deep ponds ◦ When swimming is common (no electricity in the water)
  39. 39.  Description & Benefits ◦ Kasco “CF” units ◦ Create strong surface water movement ◦ Mix water up to 18’ deep Sizing ◦ 3/4HP per acre, but greatly depends on shape and contour Typical Uses ◦ Marina de-icing ◦ Circulation in canals and hard-to-reach areas ◦ Prevent surface growth
  40. 40.  Sizes of:  Includes: ◦ 1/2HP  Motor ◦ 3/4HP  Horizontal Float ◦ 1HP  Mooring Ropes  Power Cord  Options:  Control Panel  Dock Mount
  41. 41.  Description & Benefits ◦ Blend of natural, live, dormant bacteria and enzymes ◦ Speed up decomposition of organics and nutrients ◦ Outcompete algae for nutrients Dosage ◦ 1 lbs. per acre-foot of water every 3 weeks when water temps are above 55 Typical Uses ◦ Any pond application with muck and sediment issues or algae issues ◦ Compliment to aeration
  42. 42.  Ask Questions & Listen ◦ Let the customer tell you what they need Determine the Need ◦ Easier to sell a solution to a problem than simply a product Propose a Product that fits the Need ◦ Choose the best type of product that will work for them Provide Literature, Info, & Photo ◦ Kasco provides free literature ◦ Spec sheets and electrical calculator online
  43. 43.  Initial Questions to Ask: ◦ Pond Problems – odor, looks, weeds, fish kill ◦ Location – near houses, near road ◦ Ponds Purpose – fishing, decorative, retention of water ◦ Pond Size ◦ Pond Shape ◦ Pond Depth ◦ Power Availability, Location, & Type ◦ General Budget
  44. 44.  Pond Problem ◦ Lots of algae, smells in summer Location ◦ In between houses, near golf course Pond Purpose ◦ Waterfront for homes, catches runoff from golf course and parking lot Pond Size ◦ 250’ long x 175’ wide Pond Shape ◦ Oval Pond Depth ◦ Deepest = 9’, Average is 5’
  45. 45.  Power ◦ 220V, single phase, 75’ from ponds edge General Budget ◦ $3000 - $5000
  46. 46.  What We Know ◦ Pond is around homes ◦ Has algae and odor problems ◦ Used for aesthetics and runoff catch What that Tells Us ◦ Getting lots of nutrients from runoff ◦ Nutrients are causing algae growth ◦ Low oxygen is causing foul odors
  47. 47.  What We Know ◦ 220V, Single Phase Power ◦ Needs Aeration and Aesthetics ◦ Pond is just over 1 acre in size ◦ Pond is fairly shallow What that Tells Us ◦ Select VFX Style Fountain  Display and good aeration ◦ Best Unit = 8400VFX  220V, Single Phase  1.5HP per Acre recommendation  Size cord long enough to reach from power to middle
  48. 48.  Pond Problem ◦ Occasional Fish Die Off ◦ Lots of Algae Location ◦ Backyard, rural setting Pond Purpose ◦ Fishing & wildlife Pond Size ◦ 200’ x 300’ Pond Shape ◦ Rectangle
  49. 49.  Pond Depth ◦ Deepest 8’, Average 4’ Power ◦ 120V Single Phase, next to pond General Budget ◦ $2,000
  50. 50.  What We Know ◦ Has Algae Problems ◦ Has Some Fish Kills ◦ Used for Fishing and Wildlife What that Tells Us ◦ Nutrients in the water ◦ Low Oxygen Levels ◦ Lack of Water Movement
  51. 51.  What We Know ◦ 120V, Single Phase Power at Pond ◦ Needs Aeration and Water Movement ◦ About 1.4 acres in size ◦ Shallow What that Tells Us ◦ Select AF Style Aerator  Best Oxygen Transfer; Shallow Operation ◦ Unit Options  4400AF – slightly undersized, but better than nothing  2 x 3400AF – Best Sizing and within budget if cord is short
  52. 52.  www.KascoMarine.com ◦ Spec’s ◦ Manuals ◦ Literature ◦ Sizing Charts ◦ Electrical Cost Calculator ◦ Unit Selection Tool ◦ Fountain Imaging Software ◦ High Res Photos
  53. 53.  www.GotAlgae.com www.QualityFishManagement.com www.De-Icer.com
  54. 54.  Brochures - Free Door Hangers - Free Vinyl Banners – Free Posters – Free Roll Up Banners – Cost Sharing
  55. 55.  Take a digital photo of the customers pond Insert a fountain, properly scaled “Demo” a fountain in seconds
  56. 56.  Kasco Service ◦ Help match spec’s ◦ Offer alternatives ◦ Provide data and testimonials ◦ Provide recommendations ◦ Provide layout drawings  Great for diffuser systems
  57. 57.  Use Google Earth to “fly over” your area and find ponds InfoUSA ◦ Use mapping tool to select contacts that border water ◦ Can narrow down to homeowners that have positive equity and disposable income ◦ Buy these targeted leads for direct mailing
  58. 58.  Ask Questions Offer a Solution Provide Information Sell a Kasco
  59. 59. From Sales Pitch to Installation: Kasco is theSimple Choice

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