Improving Email Marketing Deliverability (Blue Sky Factory User Conference)

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Improving Email Marketing Deliverability (Blue Sky Factory User Conference)

  1. 1. Improving Deliverability The Contract Between ESP, ISP and Client
  2. 2. About Ken and DJ
  3. 3. Flickr: dok1
  4. 4. WITHOUT DELIVERABILITY EMAIL WOULD BE…
  5. 5. TOTALLY USELESS.
  6. 6. The Email Deliverability Triangle
  7. 7. Created using Wordle
  8. 8. Infrastructure: What BSF Does (so you don’t have to) (Warning: The next few minutes will consist of “nerdy/technical” stuff.) Flickr:
  9. 9. Infrastructure: What BSF Does (so you don’t have to)
  10. 10. Permission This phrase is NOT TRUE when it comes to email marketing Flickr: andymangold
  11. 11. What’s Wrong?
  12. 12. Permission Email Subscription Landing Page
  13. 13. List Maintenance Retail Email Unsubscribe Benchmark Study 2010 (PDF)
  14. 14. Instead of “Best Practices” … Practices that are best for you
  15. 15. Helping to make you better email marketers
  16. 16. Deliverability vs. Placement
  17. 17. The Secret to Email Deliverability
  18. 18. Send timely, targeted, relevant, valuable email to subscribers who have asked
  19. 19. Memorize This • Email delivery is a contract: ESP-ISP- YOU • Infrastructure – Permission – List Maintenance – Best Practice • BSF is here to help make you a better email marketer. • “The Secret”
  20. 20. Did we mention that we’re here to help?

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