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With the rise of online marketing and increasing popularity of social networking, influence has taken on a whole new role when it comes to your marketing strategy. Email marketing can be your influence bank account, working with word of mouth and social media marketing efforts to keep track of the effectiveness and potential of your audience’s ability to influence.
It is now easier and more cost-effective to understand how your friends, fans, customers, and prospects affect one another in taking action, in making buying decisions. Not only that, but your online community is actively marketing to their audience for you as well.
Greg Cangialosi, CEO of Blue Sky Factory, and Jason Keath, CEO of SocialFresh, discuss online influence in this 1 hour webinar.