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The Evolution of
Online Influence
Greg Cangialosi, CEO
www.blueskyfactory.com
Jason Keath, Founder
www.socialfresh.com
The Evolution of
Online Influence
Greg Cangialosi (@gregcangialosi)
BlueSkyFactory.com
Jason Keath (@jakrose)
SocialFresh....
WHY BLUE SKY FACTORY?
Nearly every email service provider and email marketing platform provides similar tools. If tools we...
What is online influence?
How is influence different online
and offline?
How is influence being measured?
How is influence being
used in marketing?
Where do business results come
into the picture?
Pitfalls to be aware of:
THANK YOU
The Evolution of Online Influence
Greg Cangialosi (@gregcangialosi)
BlueSkyFactory.com
Jason Keath (@jakrose)
So...
The Evolution of Online Influence
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The Evolution of Online Influence

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With the rise of online marketing and increasing popularity of social networking, influence has taken on a whole new role when it comes to your marketing strategy. Email marketing can be your influence bank account, working with word of mouth and social media marketing efforts to keep track of the effectiveness and potential of your audience’s ability to influence.

It is now easier and more cost-effective to understand how your friends, fans, customers, and prospects affect one another in taking action, in making buying decisions. Not only that, but your online community is actively marketing to their audience for you as well.

Greg Cangialosi, CEO of Blue Sky Factory, and Jason Keath, CEO of SocialFresh, discuss online influence in this 1 hour webinar.

Published in: Business
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Transcript of "The Evolution of Online Influence"

  1. 1. The Evolution of Online Influence Greg Cangialosi, CEO www.blueskyfactory.com Jason Keath, Founder www.socialfresh.com
  2. 2. The Evolution of Online Influence Greg Cangialosi (@gregcangialosi) BlueSkyFactory.com Jason Keath (@jakrose) SocialFresh.com
  3. 3. WHY BLUE SKY FACTORY? Nearly every email service provider and email marketing platform provides similar tools. If tools were all that mattered, then the provider with the most tools on the shelf would be the best. Blue Sky Factory differs from its competitors in that we strive to help you become a better marketer. More tools won’t help you build your house or fix your sink faster, but knowledge, experience, and tools together can help you achieve your marketing goals. Become a better marketer with our help.
  4. 4. What is online influence?
  5. 5. How is influence different online and offline?
  6. 6. How is influence being measured?
  7. 7. How is influence being used in marketing?
  8. 8. Where do business results come into the picture?
  9. 9. Pitfalls to be aware of:
  10. 10. THANK YOU The Evolution of Online Influence Greg Cangialosi (@gregcangialosi) BlueSkyFactory.com Jason Keath (@jakrose) SocialFresh.com
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