Tell Me Something New: Unique Ways to Instantly Engage Your Audience

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The web is getting more social, winning new business is becoming more competitive, and the attention span of your audience is shrinking. Now more than ever, it's important to stay top of mind with …

The web is getting more social, winning new business is becoming more competitive, and the attention span of your audience is shrinking. Now more than ever, it's important to stay top of mind with your customers and prospects, and ahead of your competitors. In this presentation, Velaro & Blue Sky Factory deliver tips and tactics for more effectively engaging your audience online, including live chat, email marketing, and social media.

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  • 1. Unique Ways to Engage Your AudienceContact . Interact . Transact . twitter: #engagewebinar
  • 2. About Blue Sky FactoryHelping you become a better marketer through effective email and social media marketing. twitter: #engagewebinar
  • 3. About Velaro Improving the effectiveness of your online presence, whether the goal is:   Generating leads   Online transactions   Improving customer service twitter: #engagewebinar
  • 4. Live Chat: From Consumer PerspectiveConsumers visit abusiness website:   Sales questions.   Customer support questions.   Want answers while online.   Don’t want to get stuck in voicemail. twitter: #engagewebinar
  • 5. twitter: #engagewebinar
  • 6. Engagement: Live Chat Social Email Engagement Engagement Driving Deeper Engagement twitter: #engagewebinar
  • 7. Why Live Chat?Up to 15% of online consumers will Integrating live chat reducescomplete a sale if engaged in text chat abandoned shopping carts from 20%versus 2% for those who do not. to 50%. Internet Retailer Giga GroupOnline customer service improves 90% of online visitors want humanconversion rates by 40% to 60%. interaction. USA Today Jupiter Communications twitter: #engagewebinar
  • 8. Tracking Return On Investment Visitors Chats Conversions twitter: #engagewebinar
  • 9. Contact Prospects and Customers Contact . Interact . Transact . twitter: #engagewebinar
  • 10. Display Messages To Encourage ContactImages / Text:   Any position on page   Indicates availability   Branded to your site twitter: #engagewebinar
  • 11. Ebay Prostores: Home Page twitter: #engagewebinar
  • 12. Dell Storage: Home Page twitter: #engagewebinar
  • 13. Moving Closer to ConversionSite Analysis:   Where are visitors showing intent?   Where are visitors abandoning?   Adjust prominence accordingly twitter: #engagewebinar
  • 14. Let s Talk: Product Pages twitter: #engagewebinar
  • 15. Fast Color Printer: Pre-chat Survey twitter: #engagewebinar
  • 16. Proactively Contact VisitorsInvitation to Chat: Manually target   Location on site   Time on page/site   What s in   shopping cart   High value customer twitter: #engagewebinar
  • 17. Agent View of Site ActivityComplete Visibility   Referring site   Referring keyword   Geography   New or repeat visitor   Visitor path   Time on site/page twitter: #engagewebinar
  • 18. Automatically Deliver Proactive Invitations Setting Up Rules With Livefluence:   Referring site   Referring keywords   Paid search   Returning visitors   High value visitors   Specific pages   Time on page twitter: #engagewebinar
  • 19. 1-800-GOT-JUNK: Filling Out Form twitter: #engagewebinar
  • 20. Brickhouse: Time in Product Section twitter: #engagewebinar
  • 21. Prevent AbandonmentCan t Easily Find Items:   Poor navigation   Failed searches twitter: #engagewebinar
  • 22. Engaging at Frustration PointsFailed Search:   Automatically triggered   Appears over page   Custom message twitter: #engagewebinar
  • 23. Interact With Prospects and Customers Contact . Interact . Transact . twitter: #engagewebinar
  • 24. Knowing Your AudiencePre-chat Surveys   Customized fields   Vary from page to page   Route visitor to appropriate agent   Branded to your site twitter: #engagewebinar
  • 25. Integration with CRM   Look up visitor records   Upload transcripts   Create new records   View in same window twitter: #engagewebinar
  • 26. Agent View of Shopping CartShopping Cart Tab:   Click on visitor   Cart contents twitter: #engagewebinar
  • 27. Chatting With VisitorsConsistent / Efficient Communications   Immediate assistance   Pre-made messages   Auto spell check   Push files   Push web pages   Google Translate integration twitter: #engagewebinar
  • 28. Quality ControlEnsure Quality Communications   Shadow chat   Whisper chat   Post-chat surveys – customized twitter: #engagewebinar
  • 29. Transact With Website Visitors Contact . Interact . Transact . twitter: #engagewebinar
  • 30. Engaging at Frustration PointsFailed Credit Card:   Automated trigger   Appears over page   Custom message twitter: #engagewebinar
  • 31. Increasing Average Transaction ValueUp-Sell Opportunities:   Auto trigger   Based on cart items twitter: #engagewebinar
  • 32. Progression Analytics: Tracking Visitor Path   Visitors Chats Purchases twitter: #engagewebinar
  • 33. Reporting   Marketing campaigns   Conversion tracking   Account/Agent utilization   Hundreds of reports twitter: #engagewebinar
  • 34. Live Chat in Email Bridging the Gap twitter: #engagewebinar
  • 35. Drive Email Subscriber EngagementIntegrating Live Chat:   Confirmation Emails   Transactional Emails   Special Offer Emails twitter: #engagewebinar
  • 36. Drive Email Subscriber EngagementIntegrating Live Chat:   Upsell Emails   Re-engagement Emails   E-Newsletters   Highly Personalized/ Targeted Emails twitter: #engagewebinar
  • 37. Drive Email Subscriber EngagementContinually TEST foroptimal engagement.   Live Chat CTA   Live Chat Placement   ‘Live Chat’ text in Subject Line twitter: #engagewebinar
  • 38. Live Chat inSocial Media More Conversations…
  • 39. Social: Start and Continue Conversations twitter: #engagewebinar
  • 40. Social: Start and Continue Conversations twitter: #engagewebinar
  • 41. Social: Start and Continue Conversations twitter: #engagewebinar
  • 42. Deeper Customer Engagement: Live Chat Social Email Engagement Engagement Driving Deeper Engagement twitter: #engagewebinar
  • 43. Free Online Marketing eBook 16 Tips for Social Sharing blueskyfactory.com/engagewebinar twitter: #engagewebinar
  • 44. Free Whitepaper Live Chat Best Practices velaro.com/bestpractices twitter: #engagewebinar
  • 45. Thank You! twitter: #engagewebinar
  • 46. Questions and Answers velaro.com blueskyfactory.com @velaro_inc @blueskyfactory 1.800.9VELARO 1.866.216.BLUE twitter: #engagewebinar