SWYN (Share With Your Network): Email + Social
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SWYN (Share With Your Network): Email + Social

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DJ Waldow and Jason Falls discuss the power of incorporating Share With Your Network (SWYN) features within your email campaigns to increase reach, pinpoint key influencers/brand ambassadors, and grow ...

DJ Waldow and Jason Falls discuss the power of incorporating Share With Your Network (SWYN) features within your email campaigns to increase reach, pinpoint key influencers/brand ambassadors, and grow your list.

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  • Extend the reach of your emailsBy allowing subscribers to share your emails with their social networks, you’ll increase the reach of your message as well as overall brand awareness. More opens. More clicks. More conversions. Build your social media communityInclude “follow us” icons and incentives to join you on social sites (like Facebook or YouTube) in your emails. This provides subscribers with another channel to connect, network, and gather information from you.  Pinpoint influential brand ambassadorsThe more you interact with your audience and provide them with valuable content, the more they will spread the love, sharing your emails with their friends as well as tweeting and blogging about you. Give them something to talk about and they will help market your company for you. Grow your email databaseAre your emails shareworthy? By providing good content and an easy mechanism to share your emails – Share with Your Network (SWYN) – their friends will have the opportunity to sign up and receive future messages from you. It’s that easy.   Make your messages more powerful and effectiveGrow your email list with your social media fans and friends, and grow your social media communities with your email subscribers. The more you provide them, share with them, and talk with them, the more they will talk about you, validating your message.  All the cool kids are doing itDon’t get left behind. Email is the digital glue of social media, and these two channels will make your 2010 marketing strategy and goals more effective. Do your research, get to know best practices, and dive in. It’s time to walk the walk.
  • Extend the reach of your emailsBy allowing subscribers to share your emails with their social networks, you’ll increase the reach of your message as well as overall brand awareness. More opens. More clicks. More conversions. Build your social media communityInclude “follow us” icons and incentives to join you on social sites (like Facebook or YouTube) in your emails. This provides subscribers with another channel to connect, network, and gather information from you.  Pinpoint influential brand ambassadorsThe more you interact with your audience and provide them with valuable content, the more they will spread the love, sharing your emails with their friends as well as tweeting and blogging about you. Give them something to talk about and they will help market your company for you. Grow your email databaseAre your emails shareworthy? By providing good content and an easy mechanism to share your emails – Share with Your Network (SWYN) – their friends will have the opportunity to sign up and receive future messages from you. It’s that easy.   Make your messages more powerful and effectiveGrow your email list with your social media fans and friends, and grow your social media communities with your email subscribers. The more you provide them, share with them, and talk with them, the more they will talk about you, validating your message.  All the cool kids are doing itDon’t get left behind. Email is the digital glue of social media, and these two channels will make your 2010 marketing strategy and goals more effective. Do your research, get to know best practices, and dive in. It’s time to walk the walk.

SWYN (Share With Your Network): Email + Social SWYN (Share With Your Network): Email + Social Presentation Transcript

  • Blue Sky Factory
    Driving Email Marketing Performance
    2010’s “It” Couple? Email & Social Media
    DJ Waldow, Blue Sky Factory
    Jason Falls, Social Media Explorer
    January 27, 2010
    Twitter: #bsfwebinar
    Baltimore, Maryland
  • Jason and DJ Talk Email & Social
  • About Blue Sky Factory
    • Email Service Provider (ESP)
    • Self-service, Full-service, Hybrid
    • Known for “digital glue” – email + social (SWYN)
    • New features/functionality being added to Publicaster (our application) as I read this
  • The Next 30+ Minutes
    • Why email marketing is considered the digital glue of social media
    • How email & social media can work together to garner real results for your campaigns
    • What exactly SWYN means
    • Ways to incorporate SWYN into your email campaigns with real world examples
    • What the future of email & social holds
  • No.
    More.
    Written.
    Words.
    Email Marketing – The Digital Glue
  • Email Marketing – The Digital Glue
  • Email + Social: Working Together
  • What is Share With Your Network (SWYN)?
  • Image Credit
    Image Credit
  • Why is SWYN Important?
    Makes your messages more powerful & effective
    Extends the reach of your emails
    Pinpoints influential brand ambassadors
    Grows your email database
    All the cool kids are doing it
  • SocialTwist Social Media Sharing Trends 2009
    (Tell-A-Friend)
    Image/post credit
  • Makes your messages more powerful & effective
  • Extends the reach of your emails
  • Pinpoints influential brand ambassadors
  • Grows your email database
  • All the cool kids are doing it
    Email + Social: Working Together
  • Allfew of the cool kids…
  • The Future of Email & Social
  • The Future of Email + Social
    Email is not dead.
    Social is here to stay.
    Social forces better – more shareable – content.
    Move from basic SWYN to more advanced functionality.
    Social Media will quickly catch up to email marketing.
  • The Future of SWYN
    Download full report
  • Connect with Jason and DJ
    jason@socialmediaexplorer.com
    @jasonfalls
    djwaldow@blueskyfactory.com
    @djwaldow