Baltimore, Maryland
Email + Social Media:
So Happy Together
Blue Sky Factory Presents
About Blue Sky Factory
Copyright Blue Sky Factory 2010
2
BlueSkyFactory.com
Social Media
Self-Service
Full-ServiceStrategy...
About Blue Sky Factory
The Offices:
Copyright Blue Sky Factory 2010
3
The Team:
Cheat Sheet: Baltimore, San Francisco, Bos...
Social Media Explosion
752% growth in 2008
30.1 million users & growing
100 million videos viewed daily
3 billion images u...
Email + Social Media
Email + Social Media
Copyright Blue Sky Factory 2010
6
Email + Social Media
Copyright Blue Sky Factory 2010
7
$43.62
Email + Social Media
According to the DMA,
the ROI on email marketing
in 2009 was $43.62.
Email + Social Media
Email + Social Media
Copyright Blue Sky Factory 2010
10
Agenda
1. Develop Your Objectives
2. Encourage Content Sharing
3. Use Social to Build your Email List
4. Use Email to Grow...
Develop Your Objectives
Copyright Blue Sky Factory 2010
1. Connect with your audience.
2. Engage your subscribers.
3. Build & grow relationships.
4. Become a resource for your su...
Use Email to Grow
your Social
Blog Updates Through
Email
Use Social To Build
Your Email List
Encourage Content
Sharing
Cop...
Encourage Content Sharing
Copyright Blue Sky Factory 2010
Share With Your Network
Encourage email sharing with “Share With Your Network”
Copyright Blue Sky Factory 2010
16
Share With Your Network
Copyright Blue Sky Factory 2010
17
Share With Your Network
Copyright Blue Sky Factory 2010
18
Share With Your Network
Copyright Blue Sky Factory 2010
19
38.89% Twitter
30.16% Facebook
28.57% LinkedIn
2.38% Digg
Reach...
10 Blue Sky Factory Clients
Travel, retail, publishing, sports,
communications, finance, law, software.
Last 3 email marke...
Share With Your Network
Copyright Blue Sky Factory 2010
21
To improve performance, INCENTIVIZE!
Share via Facebook
Copyright Blue Sky Factory 2010
Facebook
22
Share via Twitter
Copyright Blue Sky Factory 2010
Twitter
23
Share via Facebook Like
Facebook Like
24
Copyright Blue Sky Factory 2010
Share via Forward to a Friend
Copyright Blue Sky Factory 2010
Don’t forget the original social tool: Forward to a Friend
25
Use Social To Build Your Email List
Copyright Blue Sky Factory 2010
Social >> Email
Use social media to build your email subscriber base
Copyright Blue Sky Factory 2010
27
Email Subscriptions via Social
Copyright Blue Sky Factory 2010
28
Use social media site updates to promote your email subs...
Facebook Opt-in Form
Use an email opt-in form on your Facebook page to grow your
email list, build your brand and spread y...
Facebook Opt-in Form
Copyright Blue Sky Factory 2010
30
Facebook Opt-in Form
Copyright Blue Sky Factory 2010
31
Facebook Connect
Use Facebook Connect to eliminate the data entry
32
Copyright Blue Sky Factory 2010
Facebook Connect
33
Copyright Blue Sky Factory 2010
Build your list in 2 clicks
Use Email To Grow Your
Social Media Presence
Copyright Blue Sky Factory 2010
Email >> Social
Use your email list to build your social community
Copyright Blue Sky Factory 2010
35
Social Media Awareness Campaign
Convert subscribers to community
36
Copyright Blue Sky Factory 2010
Connect With Us
Copyright Blue Sky Factory 2010
37
Connect With Us
Copyright Blue Sky Factory 2010
38
Social Media Awareness Campaign
Copyright Blue Sky Factory 2010
39
Social Media Awareness Campaign
Copyright Blue Sky Factory 2010
40
Social Media Awareness Campaign
Copyright Blue Sky Factory 2010
41
Social Media Awareness Campaign
Copyright Blue Sky Factory 2010
42
Social Media Awareness Campaign
Copyright Blue Sky Factory 2010
43
Social Media Growth/Reach Campaign
• Email sent to over
178,000 customers on
May 25, 2010
• Within one week, their
Faceboo...
Get Subscribers Involved
Copyright Blue Sky Factory 2010
Encourage subscribers to share their own content
45
Easily Push Your Blog Updates
With RSS To Email
Copyright Blue Sky Factory 2010
Corporate Blogging
Companies with blogs gathered 68% more leads than companies
without blogs.
47
Copyright Blue Sky Factor...
Corporate Blogging
48
Copyright Blue Sky Factory 2010
46% of companies with a blog acquire customers through this
channel!...
Create a Blog
Develop a blog to share a different voice/angle with your
consumers.
Copyright Blue Sky Factory 2010
49
RSS to Email
Send blog updates to your audience via email
Copyright Blue Sky Factory 2010
50
General Best Practices
Copyright Blue Sky Factory 2010
Email + Social Media: Best Practices
Include links to your social media
pages in all email communications
(even transactio...
Email + Social Media: Best Practices
In your email communication, encourage sharing with valuable,
share-worthy content.
C...
Email + Social Media: Best Practices
Mention your email and social presence in all marketing channels.
Copyright Blue Sky ...
Email + Social Media: Best Practices
Identify your objective for each social channel, and tailor your
message on that chan...
Where are your customers
communicating? Be aware of
conversations that are relevant to
customers.
Email + Social Media: Be...
Be a friend and a resource; don’t always try to sell.
Email + Social Media: Best Practices
Copyright Blue Sky Factory 2010...
Interested in learning more?
Copyright Blue Sky Factory 2010
59
http://www.blueskyfactory.com/sometourism
Lindsay Clark
Sr...
SoMe Tourism Presentation-  Email & Social
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SoMe Tourism Presentation- Email & Social

  1. 1. Baltimore, Maryland Email + Social Media: So Happy Together Blue Sky Factory Presents
  2. 2. About Blue Sky Factory Copyright Blue Sky Factory 2010 2 BlueSkyFactory.com Social Media Self-Service Full-ServiceStrategy Baltimore Ranked Top ESP Since 20041 1
  3. 3. About Blue Sky Factory The Offices: Copyright Blue Sky Factory 2010 3 The Team: Cheat Sheet: Baltimore, San Francisco, Boston, Salt Lake City, Charlotte
  4. 4. Social Media Explosion 752% growth in 2008 30.1 million users & growing 100 million videos viewed daily 3 billion images uploaded Over 400 million users Copyright Blue Sky Factory 2010 4
  5. 5. Email + Social Media
  6. 6. Email + Social Media Copyright Blue Sky Factory 2010 6
  7. 7. Email + Social Media Copyright Blue Sky Factory 2010 7
  8. 8. $43.62 Email + Social Media
  9. 9. According to the DMA, the ROI on email marketing in 2009 was $43.62. Email + Social Media
  10. 10. Email + Social Media Copyright Blue Sky Factory 2010 10
  11. 11. Agenda 1. Develop Your Objectives 2. Encourage Content Sharing 3. Use Social to Build your Email List 4. Use Email to Grow your Social Media Presence 5. Blog Updates Through Email 6. General Best Practices Copyright Blue Sky Factory 2010 11
  12. 12. Develop Your Objectives Copyright Blue Sky Factory 2010
  13. 13. 1. Connect with your audience. 2. Engage your subscribers. 3. Build & grow relationships. 4. Become a resource for your subscribers. 5. Generate loyalty, retention & mindshare. Common Objectives
  14. 14. Use Email to Grow your Social Blog Updates Through Email Use Social To Build Your Email List Encourage Content Sharing Copyright Blue Sky Factory 2010 14 1 2 3 4
  15. 15. Encourage Content Sharing Copyright Blue Sky Factory 2010
  16. 16. Share With Your Network Encourage email sharing with “Share With Your Network” Copyright Blue Sky Factory 2010 16
  17. 17. Share With Your Network Copyright Blue Sky Factory 2010 17
  18. 18. Share With Your Network Copyright Blue Sky Factory 2010 18
  19. 19. Share With Your Network Copyright Blue Sky Factory 2010 19 38.89% Twitter 30.16% Facebook 28.57% LinkedIn 2.38% Digg Reach Increase
  20. 20. 10 Blue Sky Factory Clients Travel, retail, publishing, sports, communications, finance, law, software. Last 3 email marketing campaigns (using SWYN): 12% 42% 48% 1% 7% Reach: Share With Your Network 20 Copyright Blue Sky Factory 2010
  21. 21. Share With Your Network Copyright Blue Sky Factory 2010 21 To improve performance, INCENTIVIZE!
  22. 22. Share via Facebook Copyright Blue Sky Factory 2010 Facebook 22
  23. 23. Share via Twitter Copyright Blue Sky Factory 2010 Twitter 23
  24. 24. Share via Facebook Like Facebook Like 24 Copyright Blue Sky Factory 2010
  25. 25. Share via Forward to a Friend Copyright Blue Sky Factory 2010 Don’t forget the original social tool: Forward to a Friend 25
  26. 26. Use Social To Build Your Email List Copyright Blue Sky Factory 2010
  27. 27. Social >> Email Use social media to build your email subscriber base Copyright Blue Sky Factory 2010 27
  28. 28. Email Subscriptions via Social Copyright Blue Sky Factory 2010 28 Use social media site updates to promote your email subscription.
  29. 29. Facebook Opt-in Form Use an email opt-in form on your Facebook page to grow your email list, build your brand and spread your awareness. 29 Copyright Blue Sky Factory 2010
  30. 30. Facebook Opt-in Form Copyright Blue Sky Factory 2010 30
  31. 31. Facebook Opt-in Form Copyright Blue Sky Factory 2010 31
  32. 32. Facebook Connect Use Facebook Connect to eliminate the data entry 32 Copyright Blue Sky Factory 2010
  33. 33. Facebook Connect 33 Copyright Blue Sky Factory 2010 Build your list in 2 clicks
  34. 34. Use Email To Grow Your Social Media Presence Copyright Blue Sky Factory 2010
  35. 35. Email >> Social Use your email list to build your social community Copyright Blue Sky Factory 2010 35
  36. 36. Social Media Awareness Campaign Convert subscribers to community 36 Copyright Blue Sky Factory 2010
  37. 37. Connect With Us Copyright Blue Sky Factory 2010 37
  38. 38. Connect With Us Copyright Blue Sky Factory 2010 38
  39. 39. Social Media Awareness Campaign Copyright Blue Sky Factory 2010 39
  40. 40. Social Media Awareness Campaign Copyright Blue Sky Factory 2010 40
  41. 41. Social Media Awareness Campaign Copyright Blue Sky Factory 2010 41
  42. 42. Social Media Awareness Campaign Copyright Blue Sky Factory 2010 42
  43. 43. Social Media Awareness Campaign Copyright Blue Sky Factory 2010 43
  44. 44. Social Media Growth/Reach Campaign • Email sent to over 178,000 customers on May 25, 2010 • Within one week, their Facebook fan count grew 65% Copyright Blue Sky Factory 2010 44
  45. 45. Get Subscribers Involved Copyright Blue Sky Factory 2010 Encourage subscribers to share their own content 45
  46. 46. Easily Push Your Blog Updates With RSS To Email Copyright Blue Sky Factory 2010
  47. 47. Corporate Blogging Companies with blogs gathered 68% more leads than companies without blogs. 47 Copyright Blue Sky Factory 2010 Research by Hubspot 2010
  48. 48. Corporate Blogging 48 Copyright Blue Sky Factory 2010 46% of companies with a blog acquire customers through this channel! Research by Hubspot 2010
  49. 49. Create a Blog Develop a blog to share a different voice/angle with your consumers. Copyright Blue Sky Factory 2010 49
  50. 50. RSS to Email Send blog updates to your audience via email Copyright Blue Sky Factory 2010 50
  51. 51. General Best Practices Copyright Blue Sky Factory 2010
  52. 52. Email + Social Media: Best Practices Include links to your social media pages in all email communications (even transactional emails). Copyright Blue Sky Factory 2010 52
  53. 53. Email + Social Media: Best Practices In your email communication, encourage sharing with valuable, share-worthy content. Copyright Blue Sky Factory 2010 53
  54. 54. Email + Social Media: Best Practices Mention your email and social presence in all marketing channels. Copyright Blue Sky Factory 2010 54
  55. 55. Email + Social Media: Best Practices Identify your objective for each social channel, and tailor your message on that channel to your audience there. Copyright Blue Sky Factory 2010 55
  56. 56. Where are your customers communicating? Be aware of conversations that are relevant to customers. Email + Social Media: Best Practices Copyright Blue Sky Factory 2010 56
  57. 57. Be a friend and a resource; don’t always try to sell. Email + Social Media: Best Practices Copyright Blue Sky Factory 2010 57
  58. 58. Interested in learning more? Copyright Blue Sky Factory 2010 59 http://www.blueskyfactory.com/sometourism Lindsay Clark Sr. Client Services Manager Blue Sky Factory lclark@blueskyfactory.com
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