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SoMe Tourism Presentation- Email & Social

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  • 1. Blue Sky Factory Presents Email + Social Media: So Happy Together Baltimore, Maryland
  • 2. About Blue Sky Factory BlueSkyFactory.com Social Media Baltimore Self-Service Strategy Full-Service Ranked Top ESP Since 2004 1 1 2 Copyright Blue Sky Factory 2010
  • 3. About Blue Sky Factory The Offices: The Team: Cheat Sheet: Baltimore, San Francisco, Boston, Salt Lake City, Charlotte 3 Copyright Blue Sky Factory 2010
  • 4. Social Media Explosion Over 400 million users 752% growth in 2008 30.1 million users & growing 100 million videos viewed daily 3 billion images uploaded 4 Copyright Blue Sky Factory 2010
  • 5. Email + Social Media
  • 6. Email + Social Media 6 Copyright Blue Sky Factory 2010
  • 7. Email + Social Media 7 Copyright Blue Sky Factory 2010
  • 8. Email + Social Media $43.62
  • 9. Email + Social Media According to the DMA, the ROI on email marketing in 2009 was $43.62.
  • 10. Email + Social Media 10 Copyright Blue Sky Factory 2010
  • 11. Agenda 1. Develop Your Objectives 2. Encourage Content Sharing 3. Use Social to Build your Email List 4. Use Email to Grow your Social Media Presence 5. Blog Updates Through Email 6. General Best Practices 11 Copyright Blue Sky Factory 2010
  • 12. Develop Your Objectives Copyright Blue Sky Factory 2010
  • 13. Common Objectives 1. Connect with your audience. 2. Engage your subscribers. 3. Build & grow relationships. 4. Become a resource for your subscribers. 5. Generate loyalty, retention & mindshare.
  • 14. 1 2 Encourage Content Use Social To Build Sharing Your Email List 3Use Email to Grow 4 Updates Through Blog your Social Email 14 Copyright Blue Sky Factory 2010
  • 15. Encourage Content Sharing Copyright Blue Sky Factory 2010
  • 16. Share With Your Network Encourage email sharing with “Share With Your Network” 16 Copyright Blue Sky Factory 2010
  • 17. Share With Your Network 17 Copyright Blue Sky Factory 2010
  • 18. Share With Your Network 18 Copyright Blue Sky Factory 2010
  • 19. Share With Your Network Reach Increase 38.89% Twitter 30.16% Facebook 28.57% LinkedIn 2.38% Digg 19 Copyright Blue Sky Factory 2010
  • 20. Share With Your Network 10 Blue Sky Factory Clients Travel, retail, publishing, sports, communications, finance, law, software. Last 3 email marketing campaigns (using SWYN): Reach: 12% 42% 48% 1% 7% 20 Copyright Blue Sky Factory 2010
  • 21. Share With Your Network To improve performance, INCENTIVIZE! 21 Copyright Blue Sky Factory 2010
  • 22. Share via Facebook Facebook 22 Copyright Blue Sky Factory 2010
  • 23. Share via Twitter Twitter 23 Copyright Blue Sky Factory 2010
  • 24. Share via Facebook Like Facebook Like 24 Copyright Blue Sky Factory 2010
  • 25. Share via Forward to a Friend Don’t forget the original social tool: Forward to a Friend 25 Copyright Blue Sky Factory 2010
  • 26. Use Social To Build Your Email List Copyright Blue Sky Factory 2010
  • 27. Social >> Email Use social media to build your email subscriber base 27 Copyright Blue Sky Factory 2010
  • 28. Email Subscriptions via Social Use social media site updates to promote your email subscription. 28 Copyright Blue Sky Factory 2010
  • 29. Facebook Opt-in Form Use an email opt-in form on your Facebook page to grow your email list, build your brand and spread your awareness. 29 Copyright Blue Sky Factory 2010
  • 30. Facebook Opt-in Form 30 Copyright Blue Sky Factory 2010
  • 31. Facebook Opt-in Form 31 Copyright Blue Sky Factory 2010
  • 32. Facebook Connect Use Facebook Connect to eliminate the data entry 32 Copyright Blue Sky Factory 2010
  • 33. Facebook Connect Build your list in 2 clicks 33 Copyright Blue Sky Factory 2010
  • 34. Use Email To Grow Your Social Media Presence Copyright Blue Sky Factory 2010
  • 35. Email >> Social Use your email list to build your social community 35 Copyright Blue Sky Factory 2010
  • 36. Social Media Awareness Campaign Convert subscribers to community 36 Copyright Blue Sky Factory 2010
  • 37. Connect With Us 37 Copyright Blue Sky Factory 2010
  • 38. Connect With Us 38 Copyright Blue Sky Factory 2010
  • 39. Social Media Awareness Campaign 39 Copyright Blue Sky Factory 2010
  • 40. Social Media Awareness Campaign 40 Copyright Blue Sky Factory 2010
  • 41. Social Media Awareness Campaign 41 Copyright Blue Sky Factory 2010
  • 42. Social Media Awareness Campaign 42 Copyright Blue Sky Factory 2010
  • 43. Social Media Awareness Campaign 43 Copyright Blue Sky Factory 2010
  • 44. Social Media Growth/Reach Campaign • Email sent to over 178,000 customers on May 25, 2010 • Within one week, their Facebook fan count grew 65% 44 Copyright Blue Sky Factory 2010
  • 45. Get Subscribers Involved Encourage subscribers to share their own content 45 Copyright Blue Sky Factory 2010
  • 46. Easily Push Your Blog Updates With RSS To Email Copyright Blue Sky Factory 2010
  • 47. Corporate Blogging Companies with blogs gathered 68% more leads than companies without blogs. Research by Hubspot 2010 47 Copyright Blue Sky Factory 2010
  • 48. Corporate Blogging 46% of companies with a blog acquire customers through this channel! Research by Hubspot 2010 48 Copyright Blue Sky Factory 2010
  • 49. Create a Blog Develop a blog to share a different voice/angle with your consumers. 49 Copyright Blue Sky Factory 2010
  • 50. RSS to Email Send blog updates to your audience via email 50 Copyright Blue Sky Factory 2010
  • 51. General Best Practices Copyright Blue Sky Factory 2010
  • 52. Email + Social Media: Best Practices Include links to your social media pages in all email communications (even transactional emails). 52 Copyright Blue Sky Factory 2010
  • 53. Email + Social Media: Best Practices In your email communication, encourage sharing with valuable, share-worthy content. 53 Copyright Blue Sky Factory 2010
  • 54. Email + Social Media: Best Practices Mention your email and social presence in all marketing channels. 54 Copyright Blue Sky Factory 2010
  • 55. Email + Social Media: Best Practices Identify your objective for each social channel, and tailor your message on that channel to your audience there. 55 Copyright Blue Sky Factory 2010
  • 56. Email + Social Media: Best Practices Where are your customers communicating? Be aware of conversations that are relevant to customers. 56 Copyright Blue Sky Factory 2010
  • 57. Email + Social Media: Best Practices Be a friend and a resource; don’t always try to sell. 57 Copyright Blue Sky Factory 2010
  • 58. Interested in learning more? Lindsay Clark Sr. Client Services Manager Blue Sky Factory lclark@blueskyfactory.com http://www.blueskyfactory.com/sometourism 59 Copyright Blue Sky Factory 2010