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SoMe Tourism Presentation- Email & Social

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  • 1. Baltimore, Maryland Email + Social Media: So Happy Together Blue Sky Factory Presents
  • 2. About Blue Sky Factory Copyright Blue Sky Factory 2010 2 BlueSkyFactory.com Social Media Self-Service Full-ServiceStrategy Baltimore Ranked Top ESP Since 20041 1
  • 3. About Blue Sky Factory The Offices: Copyright Blue Sky Factory 2010 3 The Team: Cheat Sheet: Baltimore, San Francisco, Boston, Salt Lake City, Charlotte
  • 4. Social Media Explosion 752% growth in 2008 30.1 million users & growing 100 million videos viewed daily 3 billion images uploaded Over 400 million users Copyright Blue Sky Factory 2010 4
  • 5. Email + Social Media
  • 6. Email + Social Media Copyright Blue Sky Factory 2010 6
  • 7. Email + Social Media Copyright Blue Sky Factory 2010 7
  • 8. $43.62 Email + Social Media
  • 9. According to the DMA, the ROI on email marketing in 2009 was $43.62. Email + Social Media
  • 10. Email + Social Media Copyright Blue Sky Factory 2010 10
  • 11. Agenda 1. Develop Your Objectives 2. Encourage Content Sharing 3. Use Social to Build your Email List 4. Use Email to Grow your Social Media Presence 5. Blog Updates Through Email 6. General Best Practices Copyright Blue Sky Factory 2010 11
  • 12. Develop Your Objectives Copyright Blue Sky Factory 2010
  • 13. 1. Connect with your audience. 2. Engage your subscribers. 3. Build & grow relationships. 4. Become a resource for your subscribers. 5. Generate loyalty, retention & mindshare. Common Objectives
  • 14. Use Email to Grow your Social Blog Updates Through Email Use Social To Build Your Email List Encourage Content Sharing Copyright Blue Sky Factory 2010 14 1 2 3 4
  • 15. Encourage Content Sharing Copyright Blue Sky Factory 2010
  • 16. Share With Your Network Encourage email sharing with “Share With Your Network” Copyright Blue Sky Factory 2010 16
  • 17. Share With Your Network Copyright Blue Sky Factory 2010 17
  • 18. Share With Your Network Copyright Blue Sky Factory 2010 18
  • 19. Share With Your Network Copyright Blue Sky Factory 2010 19 38.89% Twitter 30.16% Facebook 28.57% LinkedIn 2.38% Digg Reach Increase
  • 20. 10 Blue Sky Factory Clients Travel, retail, publishing, sports, communications, finance, law, software. Last 3 email marketing campaigns (using SWYN): 12% 42% 48% 1% 7% Reach: Share With Your Network 20 Copyright Blue Sky Factory 2010
  • 21. Share With Your Network Copyright Blue Sky Factory 2010 21 To improve performance, INCENTIVIZE!
  • 22. Share via Facebook Copyright Blue Sky Factory 2010 Facebook 22
  • 23. Share via Twitter Copyright Blue Sky Factory 2010 Twitter 23
  • 24. Share via Facebook Like Facebook Like 24 Copyright Blue Sky Factory 2010
  • 25. Share via Forward to a Friend Copyright Blue Sky Factory 2010 Don’t forget the original social tool: Forward to a Friend 25
  • 26. Use Social To Build Your Email List Copyright Blue Sky Factory 2010
  • 27. Social >> Email Use social media to build your email subscriber base Copyright Blue Sky Factory 2010 27
  • 28. Email Subscriptions via Social Copyright Blue Sky Factory 2010 28 Use social media site updates to promote your email subscription.
  • 29. Facebook Opt-in Form Use an email opt-in form on your Facebook page to grow your email list, build your brand and spread your awareness. 29 Copyright Blue Sky Factory 2010
  • 30. Facebook Opt-in Form Copyright Blue Sky Factory 2010 30
  • 31. Facebook Opt-in Form Copyright Blue Sky Factory 2010 31
  • 32. Facebook Connect Use Facebook Connect to eliminate the data entry 32 Copyright Blue Sky Factory 2010
  • 33. Facebook Connect 33 Copyright Blue Sky Factory 2010 Build your list in 2 clicks
  • 34. Use Email To Grow Your Social Media Presence Copyright Blue Sky Factory 2010
  • 35. Email >> Social Use your email list to build your social community Copyright Blue Sky Factory 2010 35
  • 36. Social Media Awareness Campaign Convert subscribers to community 36 Copyright Blue Sky Factory 2010
  • 37. Connect With Us Copyright Blue Sky Factory 2010 37
  • 38. Connect With Us Copyright Blue Sky Factory 2010 38
  • 39. Social Media Awareness Campaign Copyright Blue Sky Factory 2010 39
  • 40. Social Media Awareness Campaign Copyright Blue Sky Factory 2010 40
  • 41. Social Media Awareness Campaign Copyright Blue Sky Factory 2010 41
  • 42. Social Media Awareness Campaign Copyright Blue Sky Factory 2010 42
  • 43. Social Media Awareness Campaign Copyright Blue Sky Factory 2010 43
  • 44. Social Media Growth/Reach Campaign • Email sent to over 178,000 customers on May 25, 2010 • Within one week, their Facebook fan count grew 65% Copyright Blue Sky Factory 2010 44
  • 45. Get Subscribers Involved Copyright Blue Sky Factory 2010 Encourage subscribers to share their own content 45
  • 46. Easily Push Your Blog Updates With RSS To Email Copyright Blue Sky Factory 2010
  • 47. Corporate Blogging Companies with blogs gathered 68% more leads than companies without blogs. 47 Copyright Blue Sky Factory 2010 Research by Hubspot 2010
  • 48. Corporate Blogging 48 Copyright Blue Sky Factory 2010 46% of companies with a blog acquire customers through this channel! Research by Hubspot 2010
  • 49. Create a Blog Develop a blog to share a different voice/angle with your consumers. Copyright Blue Sky Factory 2010 49
  • 50. RSS to Email Send blog updates to your audience via email Copyright Blue Sky Factory 2010 50
  • 51. General Best Practices Copyright Blue Sky Factory 2010
  • 52. Email + Social Media: Best Practices Include links to your social media pages in all email communications (even transactional emails). Copyright Blue Sky Factory 2010 52
  • 53. Email + Social Media: Best Practices In your email communication, encourage sharing with valuable, share-worthy content. Copyright Blue Sky Factory 2010 53
  • 54. Email + Social Media: Best Practices Mention your email and social presence in all marketing channels. Copyright Blue Sky Factory 2010 54
  • 55. Email + Social Media: Best Practices Identify your objective for each social channel, and tailor your message on that channel to your audience there. Copyright Blue Sky Factory 2010 55
  • 56. Where are your customers communicating? Be aware of conversations that are relevant to customers. Email + Social Media: Best Practices Copyright Blue Sky Factory 2010 56
  • 57. Be a friend and a resource; don’t always try to sell. Email + Social Media: Best Practices Copyright Blue Sky Factory 2010 57
  • 58. Interested in learning more? Copyright Blue Sky Factory 2010 59 http://www.blueskyfactory.com/sometourism Lindsay Clark Sr. Client Services Manager Blue Sky Factory lclark@blueskyfactory.com

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