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Permission Based Email Marketing

by on Sep 28, 2009

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Dr. Steve Lucas, chief compliance officer at Blue Sky Factory and one of the CAN-SPAM Act contributors, discusses permission-based email marketing. Dr. Lucas provides information to marketers based on ...

Dr. Steve Lucas, chief compliance officer at Blue Sky Factory and one of the CAN-SPAM Act contributors, discusses permission-based email marketing. Dr. Lucas provides information to marketers based on six core elements of a trust-based approach - permission, privacy, reputation, expectations, and compliance

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