Email Marketing Auto Response Campaigns | Publicaster Clinic (Blue Sky Factory User Conference)

1,295 views
1,162 views

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,295
On SlideShare
0
From Embeds
0
Number of Embeds
38
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Email Marketing Auto Response Campaigns | Publicaster Clinic (Blue Sky Factory User Conference)

  1. 1. Baltimore, Maryland Blue Sky Factory Driving Email Marketing Performance Auto Response Campaigns | Publicaster Clinic Presenters: Amy Garland & Melanie Sims November 10, 2010 Copyright Blue Sky Factory 2010
  2. 2. What is an Auto Response Campaign? Copyright Blue Sky Factory 2010 Definition Campaign that automatically triggers emails to a group of subscribers at various intervals or based on behavior Flickr Photo Credit: zoutedrop
  3. 3. Why Use Auto Response Campaigns? Copyright Blue Sky Factory 2010  Automatic  Easy to set up  Detailed reporting Flickr Photo Credit: The Marmot
  4. 4. Auto Response Campaigns Copyright Blue Sky Factory 2010 Time-based Behavior-based
  5. 5. Time-based Triggers Copyright Blue Sky Factory 2010 Welcome campaigns General Drip campaigns
  6. 6. Copyright Blue Sky Factory 2010 Behavior-based Triggers Follow-up Campaigns Opens Clicks
  7. 7. Copyright Blue Sky Factory 2010 Blue Sky Factory’s 52 Email Marketing Tips  Useful content & tips  Staying top-of-mind  Shareable
  8. 8. Copyright Blue Sky Factory 2010 The Auto Response Tool
  9. 9. Copyright Blue Sky Factory 2010 Questions

×