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Email marketing and customer retention

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More at http://blog.blueskyfactory.com

More at http://blog.blueskyfactory.com

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Transcript

  • 1. Email Marketing & Customer Retention Christopher S. Penn, VP Strategy and Innovation www.BlueSkyFactory.com Wednesday, March 24, 2010
  • 2. The corporate plug: If you send a lot of email (or want to), we can help you make more money and reach more customers. Ask us how. www.BlueSkyFactory.com Wednesday, March 24, 2010
  • 3. blueskyfactory.com/optsum Wednesday, March 24, 2010
  • 4. Slides available Monday at blog.blueskyfactory.com Do not print this unless you really need to. Wednesday, March 24, 2010
  • 5. Wednesday, March 24, 2010
  • 6. social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social email marketing social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social social Wednesday, March 24, 2010
  • 7. $43.62 Wednesday, March 24, 2010
  • 8. $43.62 but only if you don’t FAIL at email marketing Wednesday, March 24, 2010
  • 9. Wednesday, March 24, 2010
  • 10. I hate customer retention katesheets Wednesday, March 24, 2010
  • 11. energize your customers Wednesday, March 24, 2010
  • 12. Attract Convert Energize Wednesday, March 24, 2010
  • 13. Marketing Sales Product & Service Wednesday, March 24, 2010
  • 14. 5 things every email marketer wants Wednesday, March 24, 2010
  • 15. more audience Wednesday, March 24, 2010
  • 16. more delivery Wednesday, March 24, 2010
  • 17. more opens Wednesday, March 24, 2010
  • 18. more actions Wednesday, March 24, 2010
  • 19. better measures Wednesday, March 24, 2010
  • 20. more audience Wednesday, March 24, 2010
  • 21. make it easy Wednesday, March 24, 2010
  • 22. make it easy Wednesday, March 24, 2010
  • 23. tell people what to expect Wednesday, March 24, 2010
  • 24. tell people what to expect Wednesday, March 24, 2010
  • 25. RTTV Wednesday, March 24, 2010
  • 26. http:// bit.ly/canspam Wednesday, March 24, 2010
  • 27. Opt-in rotation Wednesday, March 24, 2010
  • 28. Wednesday, March 24, 2010
  • 29. Dear Chris, I wanted to reach out to my contacts on LinkedIn... Dear Chris, I wanted to reach out to the folks who were kind enough to comment on my blog... Dear Chris, I wanted to reach out to the awesome folks like you who bought my.... Wednesday, March 24, 2010
  • 30. ... I’d like to invite you to join my newsletter ... ... I’d like to ask you to sign up for free to my mailing list ... ... I’d like to stay in touch with you about what’s happening ... Wednesday, March 24, 2010
  • 31. ... in exchange for your attention ... Wednesday, March 24, 2010
  • 32. Wednesday, March 24, 2010
  • 33. Wednesday, March 24, 2010
  • 34. Wednesday, March 24, 2010
  • 35. Wednesday, March 24, 2010
  • 36. Wednesday, March 24, 2010
  • 37. Wednesday, March 24, 2010
  • 38. Wednesday, March 24, 2010
  • 39. Wednesday, March 24, 2010
  • 40. Wednesday, March 24, 2010
  • 41. http://bit.ly/go-bsf Wednesday, March 24, 2010
  • 42. more delivery Wednesday, March 24, 2010
  • 43. Wednesday, March 24, 2010
  • 44. David Sifry not this ESP Wednesday, March 24, 2010
  • 45. Wednesday, March 24, 2010
  • 46. Wednesday, March 24, 2010
  • 47. Wednesday, March 24, 2010
  • 48. Wednesday, March 24, 2010
  • 49. List: 1,657 Opened: 350 (21.5%) Clicked: 125 (7.7%) Complaints/Flagged as spam: ZERO Unsubscribes: 8 (0.5%) Wednesday, March 24, 2010
  • 50. the ship sinker Wednesday, March 24, 2010
  • 51. more opens Wednesday, March 24, 2010
  • 52. past great email Wednesday, March 24, 2010
  • 53. Wednesday, March 24, 2010
  • 54. from: Wednesday, March 24, 2010
  • 55. subject: Wednesday, March 24, 2010
  • 56. Google Wednesday, March 24, 2010
  • 57. Google Wonder Wheel Wednesday, March 24, 2010
  • 58. Google Wonder Wheel Wednesday, March 24, 2010
  • 59. Google Adwords Keyword Tool Wednesday, March 24, 2010
  • 60. Google Adwords Keyword Tool Wednesday, March 24, 2010
  • 61. Publicaster Wednesday, March 24, 2010
  • 62. more actions Wednesday, March 24, 2010
  • 63. Wednesday, March 24, 2010
  • 64. Publicaster Inbox Preview Wednesday, March 24, 2010
  • 65. Taguchi multivariate testing Publicaster Wednesday, March 24, 2010
  • 66. better measures Wednesday, March 24, 2010
  • 67. Delivery rate Open rate Click rate Unsubscribe rate Complaint rate Diagnostic only Wednesday, March 24, 2010
  • 68. Google Analytics URL Builder Wednesday, March 24, 2010
  • 69. Google Analytics Wednesday, March 24, 2010
  • 70. decide on a goal first then measure to it Wednesday, March 24, 2010
  • 71. more audience more delivery more opens more actions better measures Wednesday, March 24, 2010
  • 72. Wednesday, March 24, 2010
  • 73. “We live or die on our database.” - Jeff Pulver (@jeffpulver) Wednesday, March 24, 2010
  • 74. Wednesday, March 24, 2010
  • 75. Wednesday, March 24, 2010
  • 76. Photo credit: Dominic Wednesday, March 24, 2010
  • 77. LAB Wednesday, March 24, 2010
  • 78. blueskyfactory.com/optsum Wednesday, March 24, 2010
  • 79. www.blueskyfactory.com www.christopherspenn.com @blueskyfactory @cspenn Wednesday, March 24, 2010