Social Media Case Study: Just for Hearts

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Social Media Case Study: Just for Hearts

  1. 1. Social Media Activities by
  2. 2. History <ul><li>Started by a practicing cardiologist, Dr. Ravindra L. Kulkarni </li></ul><ul><li>Conduct corporate lifestyle enhancement programmes </li></ul>Challenges <ul><li>Promoting an Individual’s organization </li></ul><ul><li>Making healthcare information interesting, easy, understandable & applicable </li></ul><ul><li>To make an unknown name a trusted brand </li></ul>
  3. 3. Objectives of the campaign <ul><li>Introduce Just For Hearts as a lifestyle enhancer </li></ul><ul><li>Create awareness about the benefits of leading a healthy lifestyle </li></ul><ul><li>Build engagement with the online audience </li></ul><ul><li>Promote the offline events/activities </li></ul><ul><li>Present Just for Hearts as a Brand </li></ul><ul><li>Increase the online visibility </li></ul><ul><li>To make healthcare fun &interesting </li></ul>
  4. 4. <ul><li>Tracking the online queries & solving them </li></ul><ul><li>To inform people about the side effects of the prevalent lifestyle & its future results </li></ul><ul><li>To make Healthcare fun & simple </li></ul><ul><li>Present the blog as a place to get information about all the basics of healthcare </li></ul><ul><li>To share downloadable information with people through slideshare </li></ul>Strategy
  5. 5. The Execution
  6. 6. The suggested activity map
  7. 7. Platforms Identified
  8. 8. Facebook <ul><li>Used Facebook as a platform to: </li></ul><ul><ul><li>Share the activities of Just For Hearts </li></ul></ul><ul><ul><li>Promote the blog </li></ul></ul><ul><ul><li>Promoting the presentations </li></ul></ul><ul><ul><li>Share articles </li></ul></ul><ul><ul><li>Initiate conversations </li></ul></ul><ul><ul><li>Created custom tabs </li></ul></ul><ul><ul><li>Started the trend of live online consultancy sessions </li></ul></ul>
  9. 9. Social networking sites <ul><li>Used Facebook as a platform to: </li></ul><ul><ul><li>Share the activities of Just For Hearts </li></ul></ul><ul><ul><li>Promote the blog </li></ul></ul><ul><ul><li>Promoting the presentations </li></ul></ul><ul><ul><li>Share articles </li></ul></ul><ul><ul><li>Initiate conversations </li></ul></ul><ul><ul><li>Created custom tabs </li></ul></ul><ul><ul><li>Started the trend of live online consultancy sessions </li></ul></ul>
  10. 10. Engagement & response management activities
  11. 11. Through twitter we connected the brand with global audience. And they tweet @justforhearts Created presentations worth sharing online
  12. 12. http://justforhearts.wordpress.com/ Created content for sharing on the blog & linked it with all the other connected online platforms Creation & maintenance of blog content
  13. 13. <ul><li>Two fold increase in the Facebook fan base </li></ul><ul><li>150+ views on the blogpost per week </li></ul><ul><li>Received invites to conduct workshops offline as JFH made a name for itself </li></ul><ul><li>Recognition & coverage in online journals </li></ul>Result
  14. 14. Online : [email_address] facebook.com/blueonlinedotin twitter.com/blueonlinedotin Offline : Mumbai & Delhi 022 66522883 Contact Us

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