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A Social Media Manifesto
WHY
should YOU be on Social Media
v
Social Media enables consumers with a
platform to voice their thoughts.
Good &bad.
               Your brand will HAVE TO respond
                                                   60%
               Increasingly, Indians also want brands to
               communicate with them using social media

                               It’s the fastest route to communicate with
                               your consumers.
Social Media draws a permanent &
influential connect with your consumers.


40 MILLION Indians are using online reviews to make
informed purchase decisions
WHO
 Will do this for me
Zafar Rais




           ?
                                                       Business Head



WHO
                                  +8 years of Digital media experience
                                     with Startup, Product, Operations
                                             & Business Development.
                                  Passionate about the Digital space
       are we?                       &creating the right kind of buzz




     Blue Online provides Social
     Mediasolutions for your brand by
     means of an insightand


 “
     innovation based approach, hence
     creating a valuable outreach
     towards identifying and nurturing your
                     Influencers.
Using the fastest route of
    communication - Social Media, we
    strategize towards the ideal
    route for your brand to reach its


“
    Target Audience.
    We build a permanent         and
    influential connect with
    your consumers so they stand
    by you, in good times and bad.
                                                N. Chandramouli, CEO
                               18+ years of multifunctional experience in
                                   Finance, Technology, and Education.
                              Under his able guidance, we make true his
                              dream of doing things differently& ethically.
OUR   Eclectic group




      Public Relations             Media monitoring, analysis




   Media Process Outsourcing          Event Management



       Public Relations

                                  Recruitment in Communications


  Trust Advisory and Publishing
WHAT
   We offer
                      Social Innovations
     We work our way through delivering an Outreach across Social Media for
     you, converting yourFans into Influencers. We help them experience, feel good
     &evangelize your brand. More..

                   Presence Management
     We put you out there on Social Networks, ensuring a query
     never goes unheard, & neither does a new product launch.
     More..

              Online Reputation Management
     Know what people are saying on Social Media: Brand Tracking
     & Responding, Reputation Management, PR Collation &
     Dissemination, Competitor Watch & Analysis, Blogger Outreach…

                   Social Support Services
     If there’s anything that helps leverage your Social Media
     presence, we can handle it – websites, media spends, twee-
     tups, and more..
HOW
  will do it?
Build Brand Connect
        Monitor      of Social Media



         Analyze          of Brand



                        of Fans



          Creation of Influencers
If I   LIKE   your brand,



 I WILL COMMENT
                        If I   LOVE   your brand,



I WILL EVANGELIZE IT
Social Innovations
Influencer Outreach             We go all the way with your brand



     Thought Through               Insightful                 Streamlined
     Vision & Objective         Brand Innovation           Content, Campaigns
           Setting                  Strategy                   & presence




                              Presence Creation &
     Online Reputation           Management                   Online-Offline
       Management             Across Relevant SM                Connect
                                   platforms



                                               Campaign Support
                   ROI Based Campaigns        Via Ads, Apps, Social
                                                 SEO. Websites
Presence Management
The Good House Keeping


                               Presence Creation &
        Streamlined
                                  Management                 Social Media
    Content, Campaign &
                                Across relevant SM           Optimization
     Presence planning
                                    platforms




                   Response                  Insight Based
                  Management                   Planning
Reputation Tracking & Management
Share of Voice: Understand it!

         Brand & Competition Tracking
         Reputation Management

         Response Handling

         Crisis Management

         PR Collation, Dissemination & Analysis

         Blog Writing & Outreach


                 | Insights & Intelligence are provided with a strong background of
                                                           Tools & manual Processes
Social Support Services
Our Support Extends to:

                                                             Media Buying &
    Interactive Websites           Analytic Tools
                                                               Planning




    Application ideation
                                 E-mail & Mobile
      & Development                                              Social Designs
                                   Marketing
    (Mobile &Facebook)




                    Influencer Outreach
                                                    Social SEO
                          Program
We’ve done it many times!
   Leader in franchising iconic sports apparel.
           Became the Indian licensee for FIFA
            merchandise.
About
                        Competition presence
Challenges         
                   
                         Communicating product differentiator
                         No former presence

Execution      
               
                       Tracking the World Cup buzz
                       Match photos, videos & discussions
                      Contests: Face of the month
                      Promotion of products alongside
What we achieved

  The Numbers within 6 months:

                    19,000+

                    250+

                    8,00,000+


  The REAL ROI:

   Heavy fan/follower participation and engagement
   Massive exposure and demand increase for merchandise
   Heavy Brand Recall amongst TG


         | Acquired the stature of The FB Page for news, views and discussions on Football
   Corporate lifestyle enhancement.
           Consultancy & screening sessions.
About      Heart-care.
                     No former presence
Challenges           Presenting JFH as a Lifestyle enhancer
                      brand.

Execution        Promoting & conducting Live online
                  consultancy sessions.
                 Posting offline events by JFH.
                 Creating & promoting official blog.
                 Daily heart care tips & articles.
What we achieved

  The Numbers within 4 months:

                     2,000+

                     140+


  The REAL ROI:

   Live consultancy sessions were a hit!
   Interaction & engagement on Facebook page.
   Fans posting personal heart-related inquiries on the Facebook page

  | Incremental traffic was generated on the page
  with fans/followers posting their photos and comments.
   April 14th – A day to signify & celebrate
            matrimony.
           Promoted by Bharat Matrimony- the No.1
            matrimony site in India.
About      Offline event: Matrimony Day Xpress.
                   Promoting & Tracking the Matrimony Day
Challenges          Xpress.
                   Generating audience interaction & interest.


Execution        Contests: Best couple, celebrity
                  jodi, dedicate a song.
                 Posting photos & tracking the progress of
                  Matrimony Day Xpress’ offline events.
What we achieved

  The Numbers in 4 weeks (growth):

                      3000+

                      100+


  The REAL ROI:

   Large fan/follower participation for contests.
   Heavy interaction & engagement on Facebook page.
   Inquiries w.r.t. Bharat Matrimony’s services on the page itself.
DandiyaMasti

           10 day annual-dance festival promoted by
About       an NGO- Sahakar.
                    No former presence.
Challenges       
                 
                     Generating mass awareness for the brand.
                     Converting fan-base to potential
                     customers.


Execution      Developing a community.
               Posting images & videos of past events.
               Using event listings like burrp!
                EventsinIndia.com to redirect traffic
               Contests to give away passes to event .
What we achieved: DandiyaMasti

  The Numbers in 6 weeks (within 1.4 months):

                      6000+


  The REAL ROI:

   Huge number of fans in a short time during festival season due to event listing sites.
   Large fan/follower participation for contests.
   Heavy interaction & engagement on Facebook page.



  | The organization directly received 1000+ inquiries
  from the information posted on the event listings.
Thank you!

       Get in touch with us…
        www.blueonline.in
+91-9820071517 | info@blueonline.in

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Blue online communications: Credentials

  • 1. A Social Media Manifesto
  • 2. WHY should YOU be on Social Media
  • 3. v Social Media enables consumers with a platform to voice their thoughts. Good &bad. Your brand will HAVE TO respond 60% Increasingly, Indians also want brands to communicate with them using social media It’s the fastest route to communicate with your consumers.
  • 4. Social Media draws a permanent & influential connect with your consumers. 40 MILLION Indians are using online reviews to make informed purchase decisions
  • 5. WHO Will do this for me
  • 6.
  • 7. Zafar Rais ? Business Head WHO +8 years of Digital media experience with Startup, Product, Operations & Business Development. Passionate about the Digital space are we? &creating the right kind of buzz Blue Online provides Social Mediasolutions for your brand by means of an insightand “ innovation based approach, hence creating a valuable outreach towards identifying and nurturing your Influencers.
  • 8. Using the fastest route of communication - Social Media, we strategize towards the ideal route for your brand to reach its “ Target Audience. We build a permanent and influential connect with your consumers so they stand by you, in good times and bad. N. Chandramouli, CEO 18+ years of multifunctional experience in Finance, Technology, and Education. Under his able guidance, we make true his dream of doing things differently& ethically.
  • 9. OUR Eclectic group Public Relations Media monitoring, analysis Media Process Outsourcing Event Management Public Relations Recruitment in Communications Trust Advisory and Publishing
  • 10. WHAT We offer Social Innovations We work our way through delivering an Outreach across Social Media for you, converting yourFans into Influencers. We help them experience, feel good &evangelize your brand. More.. Presence Management We put you out there on Social Networks, ensuring a query never goes unheard, & neither does a new product launch. More.. Online Reputation Management Know what people are saying on Social Media: Brand Tracking & Responding, Reputation Management, PR Collation & Dissemination, Competitor Watch & Analysis, Blogger Outreach… Social Support Services If there’s anything that helps leverage your Social Media presence, we can handle it – websites, media spends, twee- tups, and more..
  • 11. HOW will do it?
  • 12. Build Brand Connect Monitor of Social Media Analyze of Brand of Fans Creation of Influencers
  • 13. If I LIKE your brand, I WILL COMMENT If I LOVE your brand, I WILL EVANGELIZE IT
  • 15. Influencer Outreach We go all the way with your brand Thought Through Insightful Streamlined Vision & Objective Brand Innovation Content, Campaigns Setting Strategy & presence Presence Creation & Online Reputation Management Online-Offline Management Across Relevant SM Connect platforms Campaign Support ROI Based Campaigns Via Ads, Apps, Social SEO. Websites
  • 17. The Good House Keeping Presence Creation & Streamlined Management Social Media Content, Campaign & Across relevant SM Optimization Presence planning platforms Response Insight Based Management Planning
  • 18. Reputation Tracking & Management
  • 19. Share of Voice: Understand it! Brand & Competition Tracking Reputation Management Response Handling Crisis Management PR Collation, Dissemination & Analysis Blog Writing & Outreach | Insights & Intelligence are provided with a strong background of Tools & manual Processes
  • 21. Our Support Extends to: Media Buying & Interactive Websites Analytic Tools Planning Application ideation E-mail & Mobile & Development Social Designs Marketing (Mobile &Facebook) Influencer Outreach Social SEO Program
  • 22. We’ve done it many times!
  • 23. Leader in franchising iconic sports apparel.  Became the Indian licensee for FIFA merchandise. About  Competition presence Challenges   Communicating product differentiator No former presence Execution   Tracking the World Cup buzz Match photos, videos & discussions  Contests: Face of the month  Promotion of products alongside
  • 24. What we achieved The Numbers within 6 months: 19,000+ 250+ 8,00,000+ The REAL ROI:  Heavy fan/follower participation and engagement  Massive exposure and demand increase for merchandise  Heavy Brand Recall amongst TG | Acquired the stature of The FB Page for news, views and discussions on Football
  • 25. Corporate lifestyle enhancement.  Consultancy & screening sessions. About  Heart-care.  No former presence Challenges  Presenting JFH as a Lifestyle enhancer brand. Execution  Promoting & conducting Live online consultancy sessions.  Posting offline events by JFH.  Creating & promoting official blog.  Daily heart care tips & articles.
  • 26. What we achieved The Numbers within 4 months: 2,000+ 140+ The REAL ROI:  Live consultancy sessions were a hit!  Interaction & engagement on Facebook page.  Fans posting personal heart-related inquiries on the Facebook page | Incremental traffic was generated on the page with fans/followers posting their photos and comments.
  • 27. April 14th – A day to signify & celebrate matrimony.  Promoted by Bharat Matrimony- the No.1 matrimony site in India. About  Offline event: Matrimony Day Xpress.  Promoting & Tracking the Matrimony Day Challenges Xpress.  Generating audience interaction & interest. Execution  Contests: Best couple, celebrity jodi, dedicate a song.  Posting photos & tracking the progress of Matrimony Day Xpress’ offline events.
  • 28. What we achieved The Numbers in 4 weeks (growth): 3000+ 100+ The REAL ROI:  Large fan/follower participation for contests.  Heavy interaction & engagement on Facebook page.  Inquiries w.r.t. Bharat Matrimony’s services on the page itself.
  • 29. DandiyaMasti  10 day annual-dance festival promoted by About an NGO- Sahakar.  No former presence. Challenges   Generating mass awareness for the brand. Converting fan-base to potential customers. Execution  Developing a community.  Posting images & videos of past events.  Using event listings like burrp! EventsinIndia.com to redirect traffic  Contests to give away passes to event .
  • 30. What we achieved: DandiyaMasti The Numbers in 6 weeks (within 1.4 months): 6000+ The REAL ROI:  Huge number of fans in a short time during festival season due to event listing sites.  Large fan/follower participation for contests.  Heavy interaction & engagement on Facebook page. | The organization directly received 1000+ inquiries from the information posted on the event listings.
  • 31. Thank you! Get in touch with us… www.blueonline.in +91-9820071517 | info@blueonline.in