3. v
Social Media enables consumers with a
platform to voice their thoughts.
Good &bad.
Your brand will HAVE TO respond
60%
Increasingly, Indians also want brands to
communicate with them using social media
It’s the fastest route to communicate with
your consumers.
4. Social Media draws a permanent &
influential connect with your consumers.
40 MILLION Indians are using online reviews to make
informed purchase decisions
7. Zafar Rais
?
Business Head
WHO
+8 years of Digital media experience
with Startup, Product, Operations
& Business Development.
Passionate about the Digital space
are we? &creating the right kind of buzz
Blue Online provides Social
Mediasolutions for your brand by
means of an insightand
“
innovation based approach, hence
creating a valuable outreach
towards identifying and nurturing your
Influencers.
8. Using the fastest route of
communication - Social Media, we
strategize towards the ideal
route for your brand to reach its
“
Target Audience.
We build a permanent and
influential connect with
your consumers so they stand
by you, in good times and bad.
N. Chandramouli, CEO
18+ years of multifunctional experience in
Finance, Technology, and Education.
Under his able guidance, we make true his
dream of doing things differently& ethically.
9. OUR Eclectic group
Public Relations Media monitoring, analysis
Media Process Outsourcing Event Management
Public Relations
Recruitment in Communications
Trust Advisory and Publishing
10. WHAT
We offer
Social Innovations
We work our way through delivering an Outreach across Social Media for
you, converting yourFans into Influencers. We help them experience, feel good
&evangelize your brand. More..
Presence Management
We put you out there on Social Networks, ensuring a query
never goes unheard, & neither does a new product launch.
More..
Online Reputation Management
Know what people are saying on Social Media: Brand Tracking
& Responding, Reputation Management, PR Collation &
Dissemination, Competitor Watch & Analysis, Blogger Outreach…
Social Support Services
If there’s anything that helps leverage your Social Media
presence, we can handle it – websites, media spends, twee-
tups, and more..
15. Influencer Outreach We go all the way with your brand
Thought Through Insightful Streamlined
Vision & Objective Brand Innovation Content, Campaigns
Setting Strategy & presence
Presence Creation &
Online Reputation Management Online-Offline
Management Across Relevant SM Connect
platforms
Campaign Support
ROI Based Campaigns Via Ads, Apps, Social
SEO. Websites
17. The Good House Keeping
Presence Creation &
Streamlined
Management Social Media
Content, Campaign &
Across relevant SM Optimization
Presence planning
platforms
Response Insight Based
Management Planning
21. Our Support Extends to:
Media Buying &
Interactive Websites Analytic Tools
Planning
Application ideation
E-mail & Mobile
& Development Social Designs
Marketing
(Mobile &Facebook)
Influencer Outreach
Social SEO
Program
23. Leader in franchising iconic sports apparel.
Became the Indian licensee for FIFA
merchandise.
About
Competition presence
Challenges
Communicating product differentiator
No former presence
Execution
Tracking the World Cup buzz
Match photos, videos & discussions
Contests: Face of the month
Promotion of products alongside
24. What we achieved
The Numbers within 6 months:
19,000+
250+
8,00,000+
The REAL ROI:
Heavy fan/follower participation and engagement
Massive exposure and demand increase for merchandise
Heavy Brand Recall amongst TG
| Acquired the stature of The FB Page for news, views and discussions on Football
25. Corporate lifestyle enhancement.
Consultancy & screening sessions.
About Heart-care.
No former presence
Challenges Presenting JFH as a Lifestyle enhancer
brand.
Execution Promoting & conducting Live online
consultancy sessions.
Posting offline events by JFH.
Creating & promoting official blog.
Daily heart care tips & articles.
26. What we achieved
The Numbers within 4 months:
2,000+
140+
The REAL ROI:
Live consultancy sessions were a hit!
Interaction & engagement on Facebook page.
Fans posting personal heart-related inquiries on the Facebook page
| Incremental traffic was generated on the page
with fans/followers posting their photos and comments.
27. April 14th – A day to signify & celebrate
matrimony.
Promoted by Bharat Matrimony- the No.1
matrimony site in India.
About Offline event: Matrimony Day Xpress.
Promoting & Tracking the Matrimony Day
Challenges Xpress.
Generating audience interaction & interest.
Execution Contests: Best couple, celebrity
jodi, dedicate a song.
Posting photos & tracking the progress of
Matrimony Day Xpress’ offline events.
28. What we achieved
The Numbers in 4 weeks (growth):
3000+
100+
The REAL ROI:
Large fan/follower participation for contests.
Heavy interaction & engagement on Facebook page.
Inquiries w.r.t. Bharat Matrimony’s services on the page itself.
29. DandiyaMasti
10 day annual-dance festival promoted by
About an NGO- Sahakar.
No former presence.
Challenges
Generating mass awareness for the brand.
Converting fan-base to potential
customers.
Execution Developing a community.
Posting images & videos of past events.
Using event listings like burrp!
EventsinIndia.com to redirect traffic
Contests to give away passes to event .
30. What we achieved: DandiyaMasti
The Numbers in 6 weeks (within 1.4 months):
6000+
The REAL ROI:
Huge number of fans in a short time during festival season due to event listing sites.
Large fan/follower participation for contests.
Heavy interaction & engagement on Facebook page.
| The organization directly received 1000+ inquiries
from the information posted on the event listings.
31. Thank you!
Get in touch with us…
www.blueonline.in
+91-9820071517 | info@blueonline.in