Your SlideShare is downloading. ×
Blue online communications: Credentials
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Blue online communications: Credentials

312
views

Published on

A thought-through Social Media Agency catering to brands with an outlook at reaching to their Influencers. …

A thought-through Social Media Agency catering to brands with an outlook at reaching to their Influencers.

Check out our credentials :)

Published in: Business, Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
312
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. A Social Media Manifesto
  • 2. WHYshould YOU be on Social Media
  • 3. vSocial Media enables consumers with aplatform to voice their thoughts.Good &bad. Your brand will HAVE TO respond 60% Increasingly, Indians also want brands to communicate with them using social media It’s the fastest route to communicate with your consumers.
  • 4. Social Media draws a permanent &influential connect with your consumers.40 MILLION Indians are using online reviews to makeinformed purchase decisions
  • 5. WHO Will do this for me
  • 6. Zafar Rais ? Business HeadWHO +8 years of Digital media experience with Startup, Product, Operations & Business Development. Passionate about the Digital space are we? &creating the right kind of buzz Blue Online provides Social Mediasolutions for your brand by means of an insightand “ innovation based approach, hence creating a valuable outreach towards identifying and nurturing your Influencers.
  • 7. Using the fastest route of communication - Social Media, we strategize towards the ideal route for your brand to reach its“ Target Audience. We build a permanent and influential connect with your consumers so they stand by you, in good times and bad. N. Chandramouli, CEO 18+ years of multifunctional experience in Finance, Technology, and Education. Under his able guidance, we make true his dream of doing things differently& ethically.
  • 8. OUR Eclectic group Public Relations Media monitoring, analysis Media Process Outsourcing Event Management Public Relations Recruitment in Communications Trust Advisory and Publishing
  • 9. WHAT We offer Social Innovations We work our way through delivering an Outreach across Social Media for you, converting yourFans into Influencers. We help them experience, feel good &evangelize your brand. More.. Presence Management We put you out there on Social Networks, ensuring a query never goes unheard, & neither does a new product launch. More.. Online Reputation Management Know what people are saying on Social Media: Brand Tracking & Responding, Reputation Management, PR Collation & Dissemination, Competitor Watch & Analysis, Blogger Outreach… Social Support Services If there’s anything that helps leverage your Social Media presence, we can handle it – websites, media spends, twee- tups, and more..
  • 10. HOW will do it?
  • 11. Build Brand Connect Monitor of Social Media Analyze of Brand of Fans Creation of Influencers
  • 12. If I LIKE your brand, I WILL COMMENT If I LOVE your brand,I WILL EVANGELIZE IT
  • 13. Social Innovations
  • 14. Influencer Outreach We go all the way with your brand Thought Through Insightful Streamlined Vision & Objective Brand Innovation Content, Campaigns Setting Strategy & presence Presence Creation & Online Reputation Management Online-Offline Management Across Relevant SM Connect platforms Campaign Support ROI Based Campaigns Via Ads, Apps, Social SEO. Websites
  • 15. Presence Management
  • 16. The Good House Keeping Presence Creation & Streamlined Management Social Media Content, Campaign & Across relevant SM Optimization Presence planning platforms Response Insight Based Management Planning
  • 17. Reputation Tracking & Management
  • 18. Share of Voice: Understand it! Brand & Competition Tracking Reputation Management Response Handling Crisis Management PR Collation, Dissemination & Analysis Blog Writing & Outreach | Insights & Intelligence are provided with a strong background of Tools & manual Processes
  • 19. Social Support Services
  • 20. Our Support Extends to: Media Buying & Interactive Websites Analytic Tools Planning Application ideation E-mail & Mobile & Development Social Designs Marketing (Mobile &Facebook) Influencer Outreach Social SEO Program
  • 21. We’ve done it many times!
  • 22.  Leader in franchising iconic sports apparel.  Became the Indian licensee for FIFA merchandise.About  Competition presenceChallenges   Communicating product differentiator No former presenceExecution   Tracking the World Cup buzz Match photos, videos & discussions  Contests: Face of the month  Promotion of products alongside
  • 23. What we achieved The Numbers within 6 months: 19,000+ 250+ 8,00,000+ The REAL ROI:  Heavy fan/follower participation and engagement  Massive exposure and demand increase for merchandise  Heavy Brand Recall amongst TG | Acquired the stature of The FB Page for news, views and discussions on Football
  • 24.  Corporate lifestyle enhancement.  Consultancy & screening sessions.About  Heart-care.  No former presenceChallenges  Presenting JFH as a Lifestyle enhancer brand.Execution  Promoting & conducting Live online consultancy sessions.  Posting offline events by JFH.  Creating & promoting official blog.  Daily heart care tips & articles.
  • 25. What we achieved The Numbers within 4 months: 2,000+ 140+ The REAL ROI:  Live consultancy sessions were a hit!  Interaction & engagement on Facebook page.  Fans posting personal heart-related inquiries on the Facebook page | Incremental traffic was generated on the page with fans/followers posting their photos and comments.
  • 26.  April 14th – A day to signify & celebrate matrimony.  Promoted by Bharat Matrimony- the No.1 matrimony site in India.About  Offline event: Matrimony Day Xpress.  Promoting & Tracking the Matrimony DayChallenges Xpress.  Generating audience interaction & interest.Execution  Contests: Best couple, celebrity jodi, dedicate a song.  Posting photos & tracking the progress of Matrimony Day Xpress’ offline events.
  • 27. What we achieved The Numbers in 4 weeks (growth): 3000+ 100+ The REAL ROI:  Large fan/follower participation for contests.  Heavy interaction & engagement on Facebook page.  Inquiries w.r.t. Bharat Matrimony’s services on the page itself.
  • 28. DandiyaMasti  10 day annual-dance festival promoted byAbout an NGO- Sahakar.  No former presence.Challenges   Generating mass awareness for the brand. Converting fan-base to potential customers.Execution  Developing a community.  Posting images & videos of past events.  Using event listings like burrp! EventsinIndia.com to redirect traffic  Contests to give away passes to event .
  • 29. What we achieved: DandiyaMasti The Numbers in 6 weeks (within 1.4 months): 6000+ The REAL ROI:  Huge number of fans in a short time during festival season due to event listing sites.  Large fan/follower participation for contests.  Heavy interaction & engagement on Facebook page. | The organization directly received 1000+ inquiries from the information posted on the event listings.
  • 30. Thank you! Get in touch with us… www.blueonline.in+91-9820071517 | info@blueonline.in