Fred Bassett, Blue Latitude's Head of Strategy and Co-founder, gave a talk on the benefits of customer-centred, multichannel marketing for Pharma marketers at Eye for Pharma's Mobile & Multichannel conference in November, 2012.
This screencast will take you through helpful case studies, and 4 key principles to follow when embarking upon your own customer-centred, multichannel marketing journey:
1. Understand your customer's real needs
2. Brutally prioritise these needs to focus your marketing activity
3. Choose appropriate channels to reach your customers
4. Make it easy to engage with your content
Contact Mark Walmsley, Senior Consultant, to find out how Blue Latitude can help you to improve your multichannel marketing: firstname.lastname@example.org.
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