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Blue Latitude - User Experience Credentials
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Blue Latitude - User Experience Credentials

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Informing strategic direction with in depth audience insight, iterative design processes to drive innovation & manage risk and providing qualitative insight to drive performance optimization. …

Informing strategic direction with in depth audience insight, iterative design processes to drive innovation & manage risk and providing qualitative insight to drive performance optimization.

Published in: Business, Technology

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  • Needs to be far better
  • Founded in 2002 and based in London, Blue Latitude is a team of 36 consultants with different backgrounds (including marketing, technology, management and media), and one common passion – innovation.We pride ourselves on our ability to see things differently, drive lasting business change and deliver tangible results.
  • We recognise that technology has changed - and will continue to change - relationships between organisations and their audiences. Digital natives and digital immigrantsNeed for businesses to understand their new audiences and live up to their expectationsRequires new services, new skills and new ways of working
  • While our strongest experience is with healthcare, entertainment and financial services brands in Europe and the US, our clients come from all sectors and geographies. We engage where they need us most – wherever that takes us.What our clients all have in common, however, is the realisation that their markets, customers and competitors are innovating quicker than they are.
  • Transcript

    • 1. User Experience Credentials
      Blue Latitude
      Pete Gale, Head of User Experience
      September 2011
    • 2. Blue Latitude
      2
      Blue Latitude Confidential and Proprietary
      We are…
      A business and marketing consultancy driving growth and innovation through best use of digital channels.
      For our clients, we…
      • Consult on digital, social and mobile strategies
      • 3. Deliver against these by providing support for campaigns and implementation projects
      • 4. Develop measurable models to track success
    • Our vision and mission
      3
      Blue Latitude Confidential and Proprietary
      In a world where there’s no more business as usual, we do our best to ensure our clients are equipped with the insights, direction, skills and networks to take immediate action and evolve, innovate and thrive in the future.
    • 5. Who we do it for
      Blue Latitude Confidential and Proprietary
      • Our strongest experience is with healthcare, media and financial services brands, but clients come from all sectors
      • 6. What they all have in common is the realisation that their markets, customers and competitors are innovating and evolving at speed
      • 7. We help them improve their knowledge, processes and services to get them back in the game
      4
    • 8. 3 broad service areas
      5
      Blue Latitude Confidential and Proprietary
      For our clients, we…
      • Consult on digital, social and mobile strategies
      • 9. Deliver against these by providing support for campaigns and implementation projects
      • 10. Develop measurable models to track success
      Audience needs and behaviours are at the heart of our offering
    • 11. User experience informs all our work
      6
      Blue Latitude Confidential and Proprietary
      • Strategy is informed by a deep understanding of user needs and behaviour, achieved through user research techniques
      • 12. Enablement is delivered with user centred design as the backbone of our approach
      • 13. Optimization is achieved by careful consideration of both analytics and usability
      Audience needs and behaviours are at the heart of our offering
    • 14. User research
      Informing strategic direction with in depth audience insight
      Observing, listening and learning to understand people in their own environment
      Understanding the behaviours and attitudes that will drive adoption of future products and services
      Services & techniques:
      Contextual research / shadowing
      Diary studies
      Lab-based user research
      Benefits:
      Overturn entrenched preconceptions
      Identify opportunities in new or changing markets
      Shows competitive landscape from a user perspective
      Provide new perspectives and insight to fuel innovation and strategic direction
      Blue Latitude Confidential and Proprietary
      Defining the right experience
      7
    • 15. User centred design & prototyping
      Iterative design processes to drive innovation & manage risk
      Informed innovation and continuous refinement towards specification significantly improves project outcomes
      Manage risk and cost by developing concepts cheaply and testing their effectiveness before significant investment
      Services & techniques:
      Low fidelity prototyping and concept testing
      Wireframe development and specification
      Iterative user testing
      Benefits:
      Provide a controlled framework for managed innovation
      Reduce overall cost & risk by reducing late changes
      Validate KPI performance throughout development
      Delivering the right experience
      8
      Blue Latitude Confidential and Proprietary
    • 16. Usability testing & consultancy
      Providing qualitative insight and actionable recommendations
      Usability studies provide clear insight into both how people interact with a product and why they do so.
      Usability studies frequently illuminate hard problems, and provide the insight to develop solutions.
      Services & techniques:
      Lab based usability studies
      Remote usability studies
      Expert evaluations
      Benefits:
      Identifyand diagnose challenging interface problems
      Provide the input required to develop innovative solutions
      Deliver tangible recommendations based on research input
      Blue Latitude Confidential and Proprietary
      Enhancing the experience
      9
    • 17. User experience evaluations
      Rapid, high ROI evaluation & recommendations
      With the experience of running hundreds of lab based user experience and usability evaluations, our team can quickly provide insight and recommendations.
      Our approach:
      Engage with your team to understand business goals, audience profiles and needs.
      Conduct detailed persona walkthroughs & heuristic evaluations for key tasks identified to identify user experience issues.
      Deliver analysis and recommendations through a solution focussed working session with your team.
      Benefits:
      Rapid turnaround, typically 1-2 wks.
      Solutions focussed, we aim to help you understand and resolve issues, not to provide heavy weight documentation.
      This approach can deliver significant performance enhancements for relatively modest costs (typically £5-10k depending on scope).
      Blue Latitude Confidential and Proprietary
      Enhancing the experience
      10
    • 18. 08/09/2011
      11
      Blue Latitude Confidential and Proprietary