User Experience Credentials<br />Blue Latitude <br />Pete Gale, Head of User Experience<br />September 2011<br />
Blue Latitude<br />2<br />Blue Latitude Confidential and Proprietary<br />We are…<br />A business and marketing consultanc...
Deliver against these by providing support for campaigns and implementation projects
Develop measurable models to track success</li></li></ul><li>Our vision and mission<br />3<br />Blue Latitude Confidential...
Who we do it for<br />Blue Latitude Confidential and Proprietary<br /><ul><li>Our strongest experience is with healthcare,...
What they all have in common is the realisation that their markets, customers and competitors are innovating and evolving ...
We help them improve their knowledge, processes and services to get them back in the game</li></ul>4<br />
3 broad service areas<br />5<br />Blue Latitude Confidential and Proprietary<br />For our clients, we…<br /><ul><li>Consul...
Deliver against these by providing support for campaigns and implementation projects
Develop measurable models to track success</li></ul>Audience needs and behaviours are at the heart of our offering<br />
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Blue Latitude - User Experience Credentials

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Informing strategic direction with in depth audience insight, iterative design processes to drive innovation & manage risk and providing qualitative insight to drive performance optimization.

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  • Needs to be far better
  • Founded in 2002 and based in London, Blue Latitude is a team of 36 consultants with different backgrounds (including marketing, technology, management and media), and one common passion – innovation.We pride ourselves on our ability to see things differently, drive lasting business change and deliver tangible results.
  • We recognise that technology has changed - and will continue to change - relationships between organisations and their audiences. Digital natives and digital immigrantsNeed for businesses to understand their new audiences and live up to their expectationsRequires new services, new skills and new ways of working
  • While our strongest experience is with healthcare, entertainment and financial services brands in Europe and the US, our clients come from all sectors and geographies. We engage where they need us most – wherever that takes us.What our clients all have in common, however, is the realisation that their markets, customers and competitors are innovating quicker than they are.
  • Blue Latitude - User Experience Credentials

    1. 1. User Experience Credentials<br />Blue Latitude <br />Pete Gale, Head of User Experience<br />September 2011<br />
    2. 2. Blue Latitude<br />2<br />Blue Latitude Confidential and Proprietary<br />We are…<br />A business and marketing consultancy driving growth and innovation through best use of digital channels.<br />For our clients, we…<br /><ul><li>Consult on digital, social and mobile strategies
    3. 3. Deliver against these by providing support for campaigns and implementation projects
    4. 4. Develop measurable models to track success</li></li></ul><li>Our vision and mission<br />3<br />Blue Latitude Confidential and Proprietary<br />In a world where there’s no more business as usual, we do our best to ensure our clients are equipped with the insights, direction, skills and networks to take immediate action and evolve, innovate and thrive in the future. <br />
    5. 5. Who we do it for<br />Blue Latitude Confidential and Proprietary<br /><ul><li>Our strongest experience is with healthcare, media and financial services brands, but clients come from all sectors
    6. 6. What they all have in common is the realisation that their markets, customers and competitors are innovating and evolving at speed
    7. 7. We help them improve their knowledge, processes and services to get them back in the game</li></ul>4<br />
    8. 8. 3 broad service areas<br />5<br />Blue Latitude Confidential and Proprietary<br />For our clients, we…<br /><ul><li>Consult on digital, social and mobile strategies
    9. 9. Deliver against these by providing support for campaigns and implementation projects
    10. 10. Develop measurable models to track success</li></ul>Audience needs and behaviours are at the heart of our offering<br />
    11. 11. User experience informs all our work<br />6<br />Blue Latitude Confidential and Proprietary<br /><ul><li>Strategy is informed by a deep understanding of user needs and behaviour, achieved through user research techniques
    12. 12. Enablement is delivered with user centred design as the backbone of our approach
    13. 13. Optimization is achieved by careful consideration of both analytics and usability</li></ul>Audience needs and behaviours are at the heart of our offering<br />
    14. 14. User research<br />Informing strategic direction with in depth audience insight<br />Observing, listening and learning to understand people in their own environment<br />Understanding the behaviours and attitudes that will drive adoption of future products and services<br />Services & techniques: <br />Contextual research / shadowing<br />Diary studies<br />Lab-based user research <br />Benefits:<br />Overturn entrenched preconceptions<br />Identify opportunities in new or changing markets<br />Shows competitive landscape from a user perspective<br />Provide new perspectives and insight to fuel innovation and strategic direction<br />Blue Latitude Confidential and Proprietary<br />Defining the right experience<br />7<br />
    15. 15. User centred design & prototyping<br />Iterative design processes to drive innovation & manage risk<br />Informed innovation and continuous refinement towards specification significantly improves project outcomes<br />Manage risk and cost by developing concepts cheaply and testing their effectiveness before significant investment<br />Services & techniques: <br />Low fidelity prototyping and concept testing<br />Wireframe development and specification<br />Iterative user testing <br />Benefits:<br />Provide a controlled framework for managed innovation<br />Reduce overall cost & risk by reducing late changes<br />Validate KPI performance throughout development<br />Delivering the right experience<br />8<br />Blue Latitude Confidential and Proprietary<br />
    16. 16. Usability testing & consultancy<br />Providing qualitative insight and actionable recommendations <br />Usability studies provide clear insight into both how people interact with a product and why they do so.<br />Usability studies frequently illuminate hard problems, and provide the insight to develop solutions.<br />Services & techniques: <br />Lab based usability studies<br />Remote usability studies<br />Expert evaluations<br />Benefits:<br />Identifyand diagnose challenging interface problems<br />Provide the input required to develop innovative solutions<br />Deliver tangible recommendations based on research input<br />Blue Latitude Confidential and Proprietary<br />Enhancing the experience<br />9<br />
    17. 17. User experience evaluations<br />Rapid, high ROI evaluation & recommendations<br />With the experience of running hundreds of lab based user experience and usability evaluations, our team can quickly provide insight and recommendations.<br />Our approach: <br />Engage with your team to understand business goals, audience profiles and needs.<br />Conduct detailed persona walkthroughs & heuristic evaluations for key tasks identified to identify user experience issues.<br />Deliver analysis and recommendations through a solution focussed working session with your team.<br />Benefits:<br />Rapid turnaround, typically 1-2 wks.<br />Solutions focussed, we aim to help you understand and resolve issues, not to provide heavy weight documentation.<br />This approach can deliver significant performance enhancements for relatively modest costs (typically £5-10k depending on scope).<br />Blue Latitude Confidential and Proprietary<br />Enhancing the experience<br />10<br />
    18. 18. 08/09/2011<br />11<br />Blue Latitude Confidential and Proprietary<br />

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