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Blue Latitude Network | Mendas Case Study
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Blue Latitude Network | Mendas Case Study

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In recognition of the changes in the UK business environment, Mendas needed to develop a digitally-focused business concept to ensure sustainable growth in the future. …

In recognition of the changes in the UK business environment, Mendas needed to develop a digitally-focused business concept to ensure sustainable growth in the future.

www.BlueLatitude.net

Published in Business , Technology
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  • 1. Case Study: Mendas
    User Centred Innovation
    1
    Blue Latitude Confidential and Proprietary
    Challenge:
    • In recognition of the changes in the UK business environment, Mendas needed to develop a digitally-focused business concept to ensure sustainable growth in the future
    • 2. Mendas had no digital experience or clear process for innovation and extremely limited financial resources
    Solution:
    • Developing user values and employing rapid user centred innovation techniques to help design and evaluate products and services based on observed audience needs, goals and behaviours
    • 3. Mentoring, coaching and provision of frameworks and tools to embed capability and up-skill internal teams
    Results:
    • The team developed a highly compelling concept, validated by a process of iterative research and evaluation
    • 4. The user centred approach has become part of Mendas’ DNA, and is being used for new projects, without external support
    Core services supplied:Coaching, mentoring and user centred innovation