Build SEO Trust  Not Only Links Blue Horseradish, LLC Web Marketing and SEO www.BlueHorseradish.com   [email_address] @blu...
Links: Quick Quiz <ul><li>I know NOTHING </li></ul><ul><li>I know a LITTLE </li></ul><ul><li>I know a LOT </li></ul>© 2010...
7 Ps of Link Trust <ul><li>Push </li></ul><ul><li>Pull  </li></ul><ul><li>Publish </li></ul><ul><li>Post </li></ul><ul><li...
Links: Why Important ? <ul><li>Helps with Rankings </li></ul><ul><li>Generate Web Traffic </li></ul><ul><li>It’s Cool to b...
Links: What’s Important ? <ul><li>Inbound Links </li></ul><ul><li>Internal Links </li></ul><ul><li>Outbound Links </li></u...
Links: Terminology <ul><li>Link Juice </li></ul><ul><li>Link Popularity </li></ul><ul><li>Link Reputation </li></ul><ul><l...
Links: What Counts ? <ul><li>Quality  </li></ul><ul><li>Quantity </li></ul><ul><li>Relevance </li></ul>© 2010 Blue Horsera...
What is PageRank? <ul><li>Google’s Measure of Link Popularity </li></ul><ul><li>The Green Bar </li></ul><ul><li>Larry Page...
© 2010 Blue Horseradish, LLC  www.BlueHorseradish.com
All Links are Not Created Equal <ul><li>No Follow </li></ul><ul><ul><li>yourdomain.com </li></ul></ul><ul><ul><li><a href=...
© 2010 Blue Horseradish, LLC  www.BlueHorseradish.com
All Links are Not Created Equal <ul><li>Naked Links (DoFollow) </li></ul><ul><li>One-Way Inbound Links </li></ul><ul><li>U...
© 2010 Blue Horseradish, LLC  www.BlueHorseradish.com
Push  <ul><li>Ask Customers </li></ul><ul><li>Ask Suppliers </li></ul><ul><li>Industry Groups Directories </li></ul><ul><l...
Pull – Link Bait <ul><li>Whitepapers </li></ul><ul><li>Blogs </li></ul><ul><li>Free Tools  </li></ul><ul><li>Widgets </li>...
Publish <ul><li>Guest Blogging </li></ul><ul><li>Articles </li></ul><ul><li>Wikipedia </li></ul><ul><li>Squidoo Lenses </l...
Post <ul><li>Twitter </li></ul><ul><li>LinkedIn  </li></ul><ul><li>Facebook </li></ul><ul><li>Digg </li></ul><ul><li>Delic...
Purchase <ul><li>High Quality Directory Listings </li></ul><ul><ul><li>ThomasNet </li></ul></ul><ul><ul><li>Business.com <...
Purchase  <ul><li>Poor Quality Paid Links </li></ul><ul><ul><li>Buy Links </li></ul></ul><ul><ul><li>Bulk Directory Submis...
Pilfer <ul><li>Mine the Competitive Landscape for Link Gold </li></ul><ul><ul><li>Find Good Sites that Link to Competitors...
Pilfering Tools <ul><li>Yahoo Site Explorer </li></ul><ul><li>OpenSiteExplorer.org </li></ul><ul><li>BackLinkWatch.com </l...
Hubfinder © 2010 Blue Horseradish, LLC  www.BlueHorseradish.com http://seotips101.com/hubfinder/hubfinder.php or search fo...
© 2010 Blue Horseradish, LLC  www.BlueHorseradish.com
Paraphernalia (Tools) <ul><li>Link Tracking Tools </li></ul><ul><ul><li>Google Webmaster Tools </li></ul></ul><ul><ul><li>...
Paraphernalia (Tools) <ul><li>No Good Tools for Historical Tracking </li></ul>© 2010 Blue Horseradish, LLC  www.BlueHorser...
SEO Trust in Links <ul><li>Stay in Good Neighborhoods </li></ul><ul><li>It’s a Process  </li></ul><ul><ul><li>Get ___ Link...
<ul><li>For More Information on Blue Horseradish, contact via </li></ul><ul><ul><li>www.BlueHorseradish.com   </li></ul></...
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Links and SEO Trust - 7 Ps of Link Building

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The 7 P's of link building, including Push, Pull, Publish, Post, Purchase, Pilfer, and Paraphernalia. Presentation given by Blue Horseradish's Larry Chrzan at eMarketing Association's The Power of eMarketing Conference in Baltimore MD on Oct 20, 2010.
(c) 2010 Blue Horseradish, www.BlueHorseradish.com

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  • Creating new backlinks every month can be tough work. It can take hours to find the right websites and then you've still got the tedious task of submitting your link details over and over again. Instead of wasting your valuable time, let our link building program do the hard work by creating new incoming links to your website every month!
    Resource[s] : https://s3.amazonaws.com/easel.ly/all_easels/450112/ARichOutlookforLinkBuildingServices/image.jpg
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  • Links and SEO Trust - 7 Ps of Link Building The 7 P&apos;s of link building, including Push, Pull, Publish, Post, Purchase, Pilfer, and Paraphernalia. Presentation given by Blue Horseradish&apos;s Larry Chrzan at eMarketing Association&apos;s The Power of eMarketing Conference in Baltimore MD on Oct 20, 2010. (c) 2010 Blue Horseradish, www.BlueHorseradish.com Tags: &amp;quot;link building&amp;quot;, &amp;quot;link trust&amp;quot;, seo, “blue horseradish”
  • The process involves developing both hidden codes (Meta Tags) as well as the text copy of the site and combining them to create relevancy to the target Key Word Phrases and then registering with the search engines to “Optimize” the web site. Source: http://www.ed-u.com/titles.htm Titles and Tags The title of a webpage is the text that you can see in the left hand corner of the top bar of your browser software window. Search engines regard the titles of your pages as the most important keywords or keyphrases when indexing your site. Additionally, when scanning search results, visitors will read them they same way that they read headlines in a newspaper. Make them count! Title tags, etc. Include the most important keywords and keyphrases associated with your products or services in different title tags right across your web-site. Make sure you use titles that reflect the content on each webpage. Bear in mind that if the page is bookmarked by a visitor, the title is what they will see in their favorites file . Repeat the page title in the first header tags on some pages and very important keywords in the first header tags on others. Use headers that support the content on that page. Repeat the contents of title tag throughout your text. Use the &amp;quot;BOLD&amp;quot; tag for important keywords and keyphrases . Header tags A header tag is a piece of code that displays text as a heading, typically, but not exclusively, for a paragraph. There are six header tags. H1 is the largest and H6 the smallest. Header tags = H1 Header tags = H2 Header tags = H3 Header tags = H4 Header tags = H5 Header tags = H6 You can use more than one header per page. Underline tags Bold Tags IMAGE ALT tags are tiny pop-up boxes of text that appear when you position your mouse cursor over a webpage image. If you include these tags, it not only helps your visitors who are browsing with their images turned off, but also some search engines will index this text , so it could help your rankings. Be sure to use your most relevant keywords in these tags. They of course also need to be relevant to the picture that they refer to. META Tags META tags are not visible to your visitors, but contain information that some search engines can use to help your ranking within their results. What does the word &amp;quot;META&amp;quot; as in &amp;quot;META tags&amp;quot; mean? The word &amp;quot;META&amp;quot; means situated behind or beyond, therefore &amp;quot;META tag&amp;quot; means tags (HTML code) that are situated on the webpage, but not visible to the viewer. Whilst META tags are useful, they cannot compare to the high importance of your title tags and the keywords that your visitors can actually see on your webpage. Search engines have diverse criteria for ranking web-sites, so you should use varying META tags for different pages. The more varied the content of your META tags, the better, as this gives more opportunities for your pages to achieve a high ranking across a range of search engines. Apart from the obvious reason, you need a high ranking in as many places as possible to cut down on the percentage of your business loss if your position slips (or you disappear completely from the listings) within a highly trafficked search engine. Mixing your METAs Use different META Tags on different pages: In the META name=&amp;quot;keywords&amp;quot; list use: lower case Capitalization UPPER CASE iNVERTED tEXT Misspellings Hyphenation Join words i.e. ice cream = icecream, ice-cream Pluralizations = icecreams, ice-creams Use commas to separate key words and key phrases within your META tags on some pages, on other pages just use spaces. Extensions i.e. fast = faster, fastest. Many search engines use string queries when indexing sites.
  • Links and SEO Trust - 7 Ps of Link Building

    1. 1. Build SEO Trust Not Only Links Blue Horseradish, LLC Web Marketing and SEO www.BlueHorseradish.com [email_address] @bluehorseradish 484-410-9597 © 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    2. 2. Links: Quick Quiz <ul><li>I know NOTHING </li></ul><ul><li>I know a LITTLE </li></ul><ul><li>I know a LOT </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    3. 3. 7 Ps of Link Trust <ul><li>Push </li></ul><ul><li>Pull </li></ul><ul><li>Publish </li></ul><ul><li>Post </li></ul><ul><li>Purchase </li></ul><ul><li>Pilfer </li></ul><ul><li>Paraphernalia </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com 7 P
    4. 4. Links: Why Important ? <ul><li>Helps with Rankings </li></ul><ul><li>Generate Web Traffic </li></ul><ul><li>It’s Cool to be Linked To </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    5. 5. Links: What’s Important ? <ul><li>Inbound Links </li></ul><ul><li>Internal Links </li></ul><ul><li>Outbound Links </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    6. 6. Links: Terminology <ul><li>Link Juice </li></ul><ul><li>Link Popularity </li></ul><ul><li>Link Reputation </li></ul><ul><li>In-Links </li></ul><ul><li>Back Links </li></ul><ul><li>Link Love </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    7. 7. Links: What Counts ? <ul><li>Quality </li></ul><ul><li>Quantity </li></ul><ul><li>Relevance </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    8. 8. What is PageRank? <ul><li>Google’s Measure of Link Popularity </li></ul><ul><li>The Green Bar </li></ul><ul><li>Larry Page’s Jedi Mind Trick </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com Source: Wikipedia
    9. 9. © 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    10. 10. All Links are Not Created Equal <ul><li>No Follow </li></ul><ul><ul><li>yourdomain.com </li></ul></ul><ul><ul><li><a href=“http://www.yourdomain.com&quot; rel=&quot;nofollow&quot;>yourdomain.com</a> </li></ul></ul><ul><li>Reciprocal Links </li></ul><ul><li>Redirected Links </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    11. 11. © 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    12. 12. All Links are Not Created Equal <ul><li>Naked Links (DoFollow) </li></ul><ul><li>One-Way Inbound Links </li></ul><ul><li>URL Links </li></ul><ul><li>Image Links </li></ul><ul><li>Deep Links </li></ul><ul><li>Links with Keywords in the Anchor Text </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    13. 13. © 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    14. 14. Push <ul><li>Ask Customers </li></ul><ul><li>Ask Suppliers </li></ul><ul><li>Industry Groups Directories </li></ul><ul><li>Local Directories </li></ul><ul><li>Good General Directories </li></ul><ul><li>Maps – Google Maps, Yahoo Local, Bing Maps </li></ul><ul><li>IYPs (Internet Yellow Pages) </li></ul><ul><li>Review Sites (Yelp, CitySearch) </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    15. 15. Pull – Link Bait <ul><li>Whitepapers </li></ul><ul><li>Blogs </li></ul><ul><li>Free Tools </li></ul><ul><li>Widgets </li></ul><ul><li>Videos </li></ul><ul><li>Instructions </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    16. 16. Publish <ul><li>Guest Blogging </li></ul><ul><li>Articles </li></ul><ul><li>Wikipedia </li></ul><ul><li>Squidoo Lenses </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    17. 17. Post <ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Digg </li></ul><ul><li>Delicious </li></ul><ul><li>YouTube </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    18. 18. Purchase <ul><li>High Quality Directory Listings </li></ul><ul><ul><li>ThomasNet </li></ul></ul><ul><ul><li>Business.com </li></ul></ul><ul><ul><li>Best of the Web </li></ul></ul><ul><ul><li>Niche Directories </li></ul></ul><ul><li>Press Releases </li></ul><ul><li>Today’s Session Bonus </li></ul><ul><ul><li>Editor submissions to JoeAnt.com and Skaffe.com </li></ul></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    19. 19. Purchase <ul><li>Poor Quality Paid Links </li></ul><ul><ul><li>Buy Links </li></ul></ul><ul><ul><li>Bulk Directory Submissions </li></ul></ul><ul><li>Other Low Quality Linking </li></ul><ul><ul><li>Link Farms </li></ul></ul><ul><ul><li>Reciprocal Linking </li></ul></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com Will Link for Food
    20. 20. Pilfer <ul><li>Mine the Competitive Landscape for Link Gold </li></ul><ul><ul><li>Find Good Sites that Link to Competitors </li></ul></ul><ul><ul><li>Solicit Links </li></ul></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    21. 21. Pilfering Tools <ul><li>Yahoo Site Explorer </li></ul><ul><li>OpenSiteExplorer.org </li></ul><ul><li>BackLinkWatch.com </li></ul><ul><ul><li>MajesticSEO.com </li></ul></ul><ul><li>http://www.webconfs.com/backlink-builder.php </li></ul><ul><li>Hubfinder </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    22. 22. Hubfinder © 2010 Blue Horseradish, LLC www.BlueHorseradish.com http://seotips101.com/hubfinder/hubfinder.php or search for Hubfinder
    23. 23. © 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    24. 24. Paraphernalia (Tools) <ul><li>Link Tracking Tools </li></ul><ul><ul><li>Google Webmaster Tools </li></ul></ul><ul><ul><li>SEO Plugin for Firefox: http://tools.seobook.com/firefox/seo-for-firefox.html </li></ul></ul><ul><ul><li>MajesticSEO.com </li></ul></ul><ul><ul><li>OpenSiteExplorer.org </li></ul></ul><ul><ul><li>BackLinkWatch.com </li></ul></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    25. 25. Paraphernalia (Tools) <ul><li>No Good Tools for Historical Tracking </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    26. 26. SEO Trust in Links <ul><li>Stay in Good Neighborhoods </li></ul><ul><li>It’s a Process </li></ul><ul><ul><li>Get ___ Links per week </li></ul></ul><ul><li>Mix It Up </li></ul>© 2010 Blue Horseradish, LLC www.BlueHorseradish.com
    27. 27. <ul><li>For More Information on Blue Horseradish, contact via </li></ul><ul><ul><li>www.BlueHorseradish.com </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Phone: 484-410-9597 </li></ul></ul><ul><ul><li>http://twitter.com/bluehorseradish / @bluehorseradish </li></ul></ul><ul><ul><li>http://www.linkedin.com/companies/blue-horseradish-llc </li></ul></ul><ul><li>Web That Works! </li></ul>Blue Horseradish © 2010 Blue Horseradish, LLC www.BlueHorseradish.com
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