Viral Mechanisms and Seeding Strategies<br />By Brian Chappell<br />
What is Viral Marketing?<br />        When your audience markets for you.<br />
Not All Viral Campaigns Turn Into Viruses<br /><ul><li>Viral marketing doesn’t have to be 400,000 visits in 3 days
30,000 visits over 12 months spread across multiple campaigns and launches that in turn creates success over time.</li></l...
Commonly Viewed Viral Marketing Components<br />
The Real Truth Of Viral Marketing Components<br />
Types Of Viral Mechanisms<br />Forwarding to a friend<br />Links in widgets<br />“Free” – Give it all away for a short tim...
Viral Mechanism Integration Example : Before<br />
Viral Mechanisms Email Integration Example : After<br />
Post Purchase Viral Mechanism<br />
Links In Widgets<br />
Automatic Address Book Importing <br />
Login With Facebook<br />
Viral Seeding Techniques<br />Initial Seeding By Marketers<br />Press Release<br />Blogger and Community Outreach<br />PPC...
Go Big Or Go Home<br />
Factors For Success<br />Viruses only spread when they are easy to transmit<br />Ensure inviting users is core to the prod...
Fully Integrated Campaign<br />
Successful Viral Marketing Environment<br />
Further Reading<br /><ul><li>One of the original primers on Viral marketing from 2000.  http://bit.ly/dr-wilson-viral
Read more about the viral loop herehttp://bit.ly/viral-loop
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Viral Mechanisms and Seeding Strategies by Brian Chappell

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BlueGlass Florida presentation by Brian Chappell, Social Search Strategist for Ignite Social Media

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  • Common missconception
  • -seeding is when you take your content and plant in the wild for users to find, consume and share and when your audience reciprocates-A mechanism could be one of two things -something to facilitate easy sharing of your content (example = a fb like button) -something that would cause you to be enticed to share (example = affiliate marketing b/c they have a reason to share to make money)
  • -mention content will not be talked about and the seeding and mechanisms are important and what I am talking about.
  • -Award users for Forwarding to a friend
  • Add slide before this with pre example
  • Add slide before this with pre example
  • trying to artificially recreate a virus
  • “most effective way to go viral in a big way is to do it in many small ways – a “big seed” strategy where you push your content out to a lot of different places to raise your chances of several unrelated people passing it on.”Duncan Watts – Yahoo Labs Principal Research Scientist
  • Email, website, application, graphic, software download.Short and simple applies better no where else. (Hotmail – “Get your private, free email at http://hotmail.com”Mint.com does this well when it sends an email out reminding users to login since its been a long time.Apply low barrier to entry’s early on in the funnel before asking to share, that way the user feels more obligated since they already took an action.
  • Redo this slide with good mood gig concept
  • Viral Mechanisms and Seeding Strategies by Brian Chappell

    1. 1. Viral Mechanisms and Seeding Strategies<br />By Brian Chappell<br />
    2. 2. What is Viral Marketing?<br /> When your audience markets for you.<br />
    3. 3. Not All Viral Campaigns Turn Into Viruses<br /><ul><li>Viral marketing doesn’t have to be 400,000 visits in 3 days
    4. 4. 30,000 visits over 12 months spread across multiple campaigns and launches that in turn creates success over time.</li></li></ul><li>3 Main Components To Viral Marketing<br />
    5. 5. Commonly Viewed Viral Marketing Components<br />
    6. 6. The Real Truth Of Viral Marketing Components<br />
    7. 7. Types Of Viral Mechanisms<br />Forwarding to a friend<br />Links in widgets<br />“Free” – Give it all away for a short time.<br />Affiliate Programs<br />FB Likes<br />Twitter Retweets<br />Automatic Address book importing <br />Competitions With Leaderboards<br />Login With Facebook<br />
    8. 8. Viral Mechanism Integration Example : Before<br />
    9. 9. Viral Mechanisms Email Integration Example : After<br />
    10. 10. Post Purchase Viral Mechanism<br />
    11. 11. Links In Widgets<br />
    12. 12. Automatic Address Book Importing <br />
    13. 13. Login With Facebook<br />
    14. 14. Viral Seeding Techniques<br />Initial Seeding By Marketers<br />Press Release<br />Blogger and Community Outreach<br />PPC<br />Facebook engagement ads<br />Sponsored Tweets<br />Google Adwords, Bing Adcenter<br />Banner Media Buys<br />Emails and status updates<br />Word of Mouth<br />FrontpagingDigg, FrontpagingReddit, TumblrReblogs<br />2nd Level Seeding Done By The Audience<br />Emailing a list<br />Personal and Family relationships<br />Twitter Status update<br />Facebook Status update<br />Blog post<br />
    15. 15. Go Big Or Go Home<br />
    16. 16. Factors For Success<br />Viruses only spread when they are easy to transmit<br />Ensure inviting users is core to the product, app or website<br />Remind users to keep coming back<br />Use existing networks instead of creating new ones <br />Apply low barrier to entry’s early on in the funnel<br />Develop a Formula and stick with it<br />
    17. 17. Fully Integrated Campaign<br />
    18. 18. Successful Viral Marketing Environment<br />
    19. 19. Further Reading<br /><ul><li>One of the original primers on Viral marketing from 2000. http://bit.ly/dr-wilson-viral
    20. 20. Read more about the viral loop herehttp://bit.ly/viral-loop
    21. 21. Crowd Sourced Viral Loop exampleshttp://productplanner.com/
    22. 22. How To Make Your Application Viralhttp://bit.ly/app-viral</li></li></ul><li>Thank You<br />IgniteSocialMedia.com/blog<br />@brianchappell<br />brian@ignitesocialmedia.com<br />

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