Viral Mechanisms and Seeding Strategies by Brian Chappell

Viral Mechanisms and Seeding Strategies
By Brian Chappell

What is Viral Marketing?
When your audience markets for you.

Not All Viral Campaigns Turn Into Viruses
Viral marketing doesn’t have to be 400,000 visits in 3 days
30,000 visits over 12 months spread across multiple campaigns and launches that in turn creates success over time.

3 Main Components To Viral Marketing

Commonly Viewed Viral Marketing Components

The Real Truth Of Viral Marketing Components

Types Of Viral Mechanisms
Forwarding to a friend
Links in widgets
“Free” – Give it all away for a short time.
Affiliate Programs
FB Likes
Twitter Retweets
Automatic Address book importing
Competitions With Leaderboards
Login With Facebook

Viral Mechanism Integration Example : Before

Viral Mechanisms Email Integration Example : After

Post Purchase Viral Mechanism

Links In Widgets

Automatic Address Book Importing

Login With Facebook

Viral Seeding Techniques
Initial Seeding By Marketers
Press Release
Blogger and Community Outreach
PPC
Facebook engagement ads
Sponsored Tweets
Google Adwords, Bing Adcenter
Banner Media Buys
Emails and status updates
Word of Mouth
FrontpagingDigg, FrontpagingReddit, TumblrReblogs
2nd Level Seeding Done By The Audience
Emailing a list
Personal and Family relationships
Twitter Status update
Facebook Status update
Blog post

Go Big Or Go Home

Factors For Success
Viruses only spread when they are easy to transmit
Ensure inviting users is core to the product, app or website
Remind users to keep coming back
Use existing networks instead of creating new ones
Apply low barrier to entry’s early on in the funnel
Develop a Formula and stick with it

Fully Integrated Campaign

Successful Viral Marketing Environment

Further Reading
One of the original primers on Viral marketing from 2000. http://bit.ly/dr-wilson-viral
Read more about the viral loop herehttp://bit.ly/viral-loop
Crowd Sourced Viral Loop exampleshttp://productplanner.com/
How To Make Your Application Viralhttp://bit.ly/app-viral

Thank You
IgniteSocialMedia.com/blog
@brianchappell
brian@ignitesocialmedia.com

Viral Mechanisms and Seeding Strategies by Brian Chappell

by BlueGlass Inc. on Dec 16, 2010

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Viral Mechanisms and Seeding Strategies by Brian Chappell — Presentation Transcript