Next: Bid Up & Grab It Their CTR Advantage Is Now Negated Don’t Worry About ROI Right Now - Focus on Knocking Them Down Keep Upping Bid Until You See Your Ad at #1 Once You’re There, Watch Your Keyword Quality Score: Does it Go Up? Start Bidding Down a Bit at a Time, Find the Basement Then Measure Your ROI
PPC With Google Instant The new “grey” Google Suggest light-up is a bigger deal than instant results…
Google Suggest on Steroids Scoop ‘Em All: http://yoast.com/suggest/
Pump Your Bottom 80% In Most Adwords Accounts 20% of the Keywords Drive 80% of the Conversions What About the Other 80%? It’s Tough to Focus on the Bottom 80% - It Converts Less Often, Takes Longer to Get Data You Need to Break It Up – Make It Easier to Optimize and Concentrate On
“Bottom 80” Optimization Use Adwords Editor to Create a New Campaign With Identical Settings (Copy/Paste) In the New Campaign, Single Out AdgroupsThat Aren’t Converting or Getting Much Traffic Start With the Top 10 Traffic Adgroups and Write a Set of 5 Entirely New Ads, Set to Rotate Measure These 10 Adgroups Closely
Adgroup “Life Support” Time or Clicks: Cull the Losers from the New Ads Are Your Top 10 Keywords Converting? Yes? Tweak Your Bids & Move on to the Next 10 adgroups No? Cut Them & Move on to the Next 10 Adgroups – Be Brutal, No Sentimental Attachments!!!!