Understanding the Value in the Top Social Media Communities
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Understanding the Value in the Top Social Media Communities

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BlueGlass Florida presentation by Amy Vernon, Director of Viral Marketing at BlueGlass

BlueGlass Florida presentation by Amy Vernon, Director of Viral Marketing at BlueGlass

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Understanding the Value in the Top Social Media Communities Understanding the Value in the Top Social Media Communities Presentation Transcript

  • Understanding the direct value
    in the top
    social media communities
    • Figure out what fits you best
    • Study the community
    • Be a good community member
    • Personal
    • Engaging
    • Occasionally mentions brand
    • 204K followers
    • “Single-serving” blogs
    • Find their niche and stick with it
    • Active in — and responsive to — the community
    • Click-throughs are not huge, but are engaged
    • Active in the community
    • Submitting quality content
    • Helping others in the community
    • Rewards its readers
    • Badges shows brand knows its readers
    • Makes readers feel “in the know”
    • Transformed large following into engaged following
    • Readers ask questions
    • Fans post photos of F&W recipes they’ve made
    • Customers manage card accounts via Facebook
    • Send friends digital drinks
    • Fans write haikus
    • Engagement off the charts
    • Identified issue
    • Offered solution (albeit weekly, not daily)
    • Created way anyone, anywhere could participate
    • Suits brand/personality
    • Suits objectives
    • Get educated