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Understanding the Value in the Top Social Media Communities

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BlueGlass Florida presentation by Amy Vernon, Director of Viral Marketing at BlueGlass

BlueGlass Florida presentation by Amy Vernon, Director of Viral Marketing at BlueGlass


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Transcript

  • 1. Understanding the direct value
    in the top
    social media communities
  • 2.
  • 3.
  • 4.
    • Figure out what fits you best
    • 5. Study the community
    • 6. Be a good community member
  • 7.
  • 8.
    • Personal
    • 9. Engaging
    • 10. Occasionally mentions brand
    • 11. 204K followers
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
    • “Single-serving” blogs
    • 17. Find their niche and stick with it
    • 18. Active in — and responsive to — the community
    • 19. Click-throughs are not huge, but are engaged
  • 20.
  • 21.
  • 22.
    • Active in the community
    • 23. Submitting quality content
    • 24. Helping others in the community
  • 25.
  • 26.
    • Rewards its readers
    • 27. Badges shows brand knows its readers
    • 28. Makes readers feel “in the know”
  • 29.
  • 30.
    • Transformed large following into engaged following
    • 31. Readers ask questions
    • 32. Fans post photos of F&W recipes they’ve made
  • 33.
    • Customers manage card accounts via Facebook
    • 34. Send friends digital drinks
    • 35. Fans write haikus
    • 36. Engagement off the charts
  • 37.
  • 38.
    • Identified issue
    • 39. Offered solution (albeit weekly, not daily)
    • 40. Created way anyone, anywhere could participate
    • Suits brand/personality
    • 41. Suits objectives
    • 42. Get educated