Understanding the direct value <br />in the top <br />social media communities<br />
<ul><li> Figure out what fits you best
 Study the community
 Be a good community member</li></li></ul><li>
<ul><li> Personal
 Engaging
 Occasionally mentions brand
 204K followers</li></li></ul><li>
<ul><li> “Single-serving” blogs
 Find their niche and stick with it
 Active in — and responsive to — the community
 Click-throughs are not huge, but are engaged</li></li></ul><li>
<ul><li> Active in the community
 Submitting quality content
 Helping others in the community</li></li></ul><li>
<ul><li> Rewards its readers
 Badges shows brand knows its readers
 Makes readers feel “in the know”</li></li></ul><li>
<ul><li> Transformed large following into engaged following
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Understanding the Value in the Top Social Media Communities

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BlueGlass Florida presentation by Amy Vernon, Director of Viral Marketing at BlueGlass

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Understanding the Value in the Top Social Media Communities

  1. 1. Understanding the direct value <br />in the top <br />social media communities<br />
  2. 2.
  3. 3.
  4. 4. <ul><li> Figure out what fits you best
  5. 5. Study the community
  6. 6. Be a good community member</li></li></ul><li>
  7. 7.
  8. 8. <ul><li> Personal
  9. 9. Engaging
  10. 10. Occasionally mentions brand
  11. 11. 204K followers</li></li></ul><li>
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16. <ul><li> “Single-serving” blogs
  17. 17. Find their niche and stick with it
  18. 18. Active in — and responsive to — the community
  19. 19. Click-throughs are not huge, but are engaged</li></li></ul><li>
  20. 20.
  21. 21.
  22. 22. <ul><li> Active in the community
  23. 23. Submitting quality content
  24. 24. Helping others in the community</li></li></ul><li>
  25. 25.
  26. 26. <ul><li> Rewards its readers
  27. 27. Badges shows brand knows its readers
  28. 28. Makes readers feel “in the know”</li></li></ul><li>
  29. 29.
  30. 30. <ul><li> Transformed large following into engaged following
  31. 31. Readers ask questions
  32. 32. Fans post photos of F&W recipes they’ve made</li></li></ul><li>
  33. 33. <ul><li> Customers manage card accounts via Facebook
  34. 34. Send friends digital drinks
  35. 35. Fans write haikus
  36. 36. Engagement off the charts</li></li></ul><li>
  37. 37.
  38. 38. <ul><li> Identified issue
  39. 39. Offered solution (albeit weekly, not daily)
  40. 40. Created way anyone, anywhere could participate</li></li></ul><li><ul><li> Suits brand/personality
  41. 41. Suits objectives
  42. 42. Get educated</li></li></ul><li>
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