0
HOW TO WRITE
A PRESS
RELEASE
PRESS RELEASES HAVE CHANGED
BEFORE
 Mailed directly to editors who may or may
not pick up your story
 Written for editor...
STRUCTURAL ELEMENTS
OF A PRESS RELEASE
– grab attention, brief summary of
news, SEO-optimized

 Headline

– 2 sentences m...
BODY OF A PRESS RELEASE
– contains the release date and the
originating city of the press release
Eg. Miami, FL, May 5, 20...
ENDING A PRESS RELEASE
 Company

Information – build credibility

to Action – Eg. for free report / white
paper etc go to...
HOW TO WRITE A PRESS RELEASE
①

②
③
④
⑤
⑥
⑦
⑧

Headline
Subheadline
Introduction
Body
Dateline
Company Info
Call to Action...
ADVANCED STRATEGIES
logo / images – KWs in file name, alt
tags, image description, image KWs

 Add

 Videos

– use Youtu...
How to Write a Press Release - A Simple Breakdown of the Structure of a News Release
Upcoming SlideShare
Loading in...5
×

How to Write a Press Release - A Simple Breakdown of the Structure of a News Release

231

Published on

Here's a step-by-step breakdown of how to write a press release. First you should know that the rules of Press Releases Have Changed.

Click to get $50 off Press Release Writing & Distribution: http://isurl.co/50OFFR6

BEFORE
- Mailed directly to editors who may or may not pick up your story
- Written for editors

NOW
- Published immediately on the web and made available to all major news outlets on and offline
- Written directly for the buyer as well as editors


Structural Elements of a Press Release

Headline -- grab attention, brief summary of news, SEO-optimized
Subheadline -- 2 sentences max, expand on title, summarize main message

Goal of Headline is to get the reader to read the Subheadline
Goal of Subheadline is to get the reader to read the Read Body etc


Body of a Press Release

Dateline -- contains the release date and the originating city of the press release Eg. Miami, FL, May 5, 2014 --

Introduction -- first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.

Body -- further explanation, statistics, background, or other details relevant to the news.

300-600 words


Ending a Press Release

Company Information -- build credibility

Call to Action -- Eg. for free report / white paper etc go to http:// OurSite. com/report

Media contact information -- name, phone number, email address, mailing address, or other contact information

How to Write a Press Release: 8 Steps to Writing the Perfect Press Release

1. Headline
2. Subheadline
3. Introduction
4. Body
5. Dateline
6. Company Info
7. Call to Action
8. Contact Information

Advanced Strategies
1. Add logo / images -- KWs in file name, alt tags, image description, image KWs
2. Videos -- use Youtube embed code

These 2 Strategies will SUPERCHARGE your Press Releases

For a $50 coupon code for press release writing and distribution from PressReleaseMonkey.com, go to http://isurl.co/50OFFR6

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
231
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • You’re looking for an eye-popping headline that grabs not just the editor’s attention but also the reader’s attention. When developing your headline, you always want to be thinking about it from the perspective of the reader. Read your headline out loud, and then ask yourself, WIIFM (what’s in it for me?), thinking about it from the readers’ viewpoint. You want to draw readers into the body of your press release with a benefit-driven and exciting headline.
  • When thinking about your first paragraph, think about it this way: if the 1st paragraph of your press release were the only thing that someone read, would they walk away with all the information they needed? Make sure the first paragraph of your press release answers the all-important who, what, when, where and why questions.For the middle of the press release, we want to expand upon the beginning and quote ourselves talking about the product or service. The ending is where we put our company and contact information.
  • say what you do, how long you have been doing it and if possible how many customers youhave or include any other measure of credibility you can think of
  • Transcript of "How to Write a Press Release - A Simple Breakdown of the Structure of a News Release"

    1. 1. HOW TO WRITE A PRESS RELEASE
    2. 2. PRESS RELEASES HAVE CHANGED BEFORE  Mailed directly to editors who may or may not pick up your story  Written for editors NOW  Published immediately on the web and made available to all major news outlets on and offline  Written directly for the buyer as well as editors
    3. 3. STRUCTURAL ELEMENTS OF A PRESS RELEASE – grab attention, brief summary of news, SEO-optimized  Headline – 2 sentences max, expand on title, summarize main message  Subheadline  Goal of Headline -> Read Subheadline  Goal of Subheadline -> Read Body  Etc,etc
    4. 4. BODY OF A PRESS RELEASE – contains the release date and the originating city of the press release Eg. Miami, FL, May 5, 2014 - Introduction – first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.  Body – further explanation, statistics, background, or other details relevant to the news.  300-600 words  Dateline
    5. 5. ENDING A PRESS RELEASE  Company Information – build credibility to Action – Eg. for free report / white paper etc go to http://OurSite.com/report  Call contact information – name, phone number, email address, mailing address, or other contact information  Media
    6. 6. HOW TO WRITE A PRESS RELEASE ① ② ③ ④ ⑤ ⑥ ⑦ ⑧ Headline Subheadline Introduction Body Dateline Company Info Call to Action Contact Information
    7. 7. ADVANCED STRATEGIES logo / images – KWs in file name, alt tags, image description, image KWs  Add  Videos – use Youtube embed code  Clickthis Press Release Monkey discount link to get $50 off professional press release writing & distribution
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×