HOW TO
RELEASE A
PRESS
RELEASE
READY FOR RELEASE?
2 Possible Scenarios:
 Press

Release Ready - You have a press
release written and ready for release /...
SCENARIO #1: PRESS RELEASE READY
You have a press release that you either
 Wrote

yourself

OR
 Paid someone to write fo...
FREE PRESS RELEASE DISTRIBUTION

PROS

CONS

 Cheap

 Limited

Tools

 Limited

Distribution
 May not include
option f...
PAID PRESS RELEASE DISTRIBUTION
PROS

CONS

 Massive

 Costs

distribution
 Trackable Results
 Lives Forever
 Picked ...
SCENARIO #2: PRESS RELEASE NOT READY
No Press Release to Release?
3 Choices…
①

Write the Press Release yourself

②

Pay t...
WRITE PRESS RELEASE YOURSELF
 Only

attempt if you’re a good writer and know
how to write press releases

PROS

CONS

You...
PAY TO HAVE SOMEONE WRITE YOUR PRESS
RELEASE
 Use

outsourcing companies such as Fiverr, oDesk
or eLancer
* Keep in mind:...
FREE PRESS RELEASE DISTRIBUTION SITES
 Google:







“best free press release sites”

PRlog.org
PR.com
OnlinePRnews...
PAID PRESS RELEASE DISTRIBUTION SITES
 Google:

“best paid press release sites”

PRNewswire.com
 PRWeb.com
 BusinessWir...
#1 CHOICE FOR PRESS RELEASE WRITING
AND DISTRIBUTION:
PRESS RELEASE MONKEY
 PressReleaseMonkey.com

– your one stop

pres...
How to Release a Press Release - Pros and Cons of Free vs Paid
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How to Release a Press Release - Pros and Cons of Free vs Paid

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You've heard press releases are great for a multitude of reasons. Now learn how to release a press release yourself - or get a list of free press release distribution services as well as paid press release distribution services.

How to Release a Press Release: Distributing a News Release - are you ready to release your press release?

Here's how to release a press release: 2 Possible Scenarios

1. Press Release Ready - You have a press release written and ready for release / distribution

2. Press Release NOT Ready - You still need a press release written as well as distributed (released)

Scenario #1: Press Release Ready
You have a press release that you either Wrote yourself or you Paid someone to write it for you

Now Decide: Paid vs Free Press Release Distribution

Free Press Release Distribution - PROS
- Cheap

Paid Press Release Distribution - PROS
- Massive distribution
- Trackable Results
- Lives Forever
- Picked up by credible news sources
- No ads

Scenario #2: Press Release NOT Ready
No Press Release to Release?
3 Choices...
1. Write the Press Release yourself
2. Pay to have a Press Release written
3. Pay to have it written AND distributed


Write Press Release Yourself - Only attempt if you're a good writer and know how to write press releases

Pay to Have Someone Write Your Press Release - Use outsourcing companies such as Fiverr, oDesk or eLancer

Keep in mind: YOU GET WHAT YOU PAY FOR!


Free Press Release Distribution Sites

PRlog.org
PR.com
OnlinePRnews.com
i-Newswire.com
PR-inside.com

NOTE: Submit to more than one above to ensure your press release gets distributed


Paid Press Release Distribution Sites

PRNewswire.com
PRWeb.com
BusinessWire.com

NOTE: Only need to use 1 paid distribution service


#1 Choice for Press Release Writing AND Distribution: PRESS RELEASE MONKEY
PressReleaseMonkey.com -- your one stop press release shop
Press release professionally written and distributed for $99 w/ coupon

Go to PressReleaseMonkey.com, enter coupon code: 50OFFR6 at checkout for $50 off professional Press Release writing & distribution

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  • You’re looking for an eye-popping headline that grabs not just the editor’s attention but also the reader’s attention. When developing your headline, you always want to be thinking about it from the perspective of the reader. Read your headline out loud, and then ask yourself, WIIFM (what’s in it for me?), thinking about it from the readers’ viewpoint. You want to draw readers into the body of your press release with a benefit-driven and exciting headline.
  • How to Release a Press Release - Pros and Cons of Free vs Paid

    1. 1. HOW TO RELEASE A PRESS RELEASE
    2. 2. READY FOR RELEASE? 2 Possible Scenarios:  Press Release Ready - You have a press release written and ready for release / distribution  Press Release NOT Ready - You still need a press release written as well as distributed (released)
    3. 3. SCENARIO #1: PRESS RELEASE READY You have a press release that you either  Wrote yourself OR  Paid someone to write for you Now Decide: Paid vs Free Distribution
    4. 4. FREE PRESS RELEASE DISTRIBUTION PROS CONS  Cheap  Limited Tools  Limited Distribution  May not include option for Photos / Video / HTML  Limited Life
    5. 5. PAID PRESS RELEASE DISTRIBUTION PROS CONS  Massive  Costs distribution  Trackable Results  Lives Forever  Picked up by credible news sources  No ads Money
    6. 6. SCENARIO #2: PRESS RELEASE NOT READY No Press Release to Release? 3 Choices… ① Write the Press Release yourself ② Pay to have a Press Release written ③ Pay to have it written AND distributed
    7. 7. WRITE PRESS RELEASE YOURSELF  Only attempt if you’re a good writer and know how to write press releases PROS CONS You know your company best  Cheaper  More Control   Not proper format  Reads like an ad  NotSEO’d  Not Objective  Doesn’t Get Picked Up
    8. 8. PAY TO HAVE SOMEONE WRITE YOUR PRESS RELEASE  Use outsourcing companies such as Fiverr, oDesk or eLancer * Keep in mind: YOU GET WHAT YOU PAY FOR!  Use Press Release Monkeyfor press release writing AND distribution PROS - Professional - Quick Turnaround - Excellent Customer Service CONS - Costs Money
    9. 9. FREE PRESS RELEASE DISTRIBUTION SITES  Google:      “best free press release sites” PRlog.org PR.com OnlinePRnews.com i-Newswire.com PR-inside.com NOTE: Submit to more than one above to ensure your press release gets distributed
    10. 10. PAID PRESS RELEASE DISTRIBUTION SITES  Google: “best paid press release sites” PRNewswire.com  PRWeb.com  BusinessWire.com  NOTE: Only need to use 1 paid distribution service
    11. 11. #1 CHOICE FOR PRESS RELEASE WRITING AND DISTRIBUTION: PRESS RELEASE MONKEY  PressReleaseMonkey.com – your one stop press release shop  Press release professionally written and distributed for $99 w/ coupon Go to PressReleaseMonkey.com, enter coupon code: 50OFFRR at checkout for $50 off professional Press Release writing & distribution

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