BlueEarth Softwares Pvt. Ltd.
Brand awareness
• Brand awareness is the probability that consumers are
familiar about the life and availability of the pr...
When defining awareness, start with the very
basic question, “aware of what”?
• Awareness of the just the company or brand...
Why Brand awareness is so important
your company has created a superior product
offered at a price that delivers an outsta...
The Social Media Landscape
Today’s Discussion
 An understanding of the highest priority social media
initiative objective.
 How harnessing social f...
Objective #1:
Building Brand Awareness
Brand Awareness + Social
Reach more people through extensive
networks.
Expertise sharing and positioning.
Drive traffic...
Details About Company
People follow brands to
learn more about them.
Share content about:
– Culture
– Company news
– Emp...
Thought Leadership
 Promote content
illustrating your
domain expertise that
also provides value.
Share
whitepapers, stan...
Company News
• Share interesting new hires or industry leaders
now collaborating with you.
• New corporate initiatives wor...
Success Stories
Sharing success stories of customers, partners,
users allow their results to speak on your
behalf
Think ...
Measuring Success
Identify specific Key Performance Indicators
specific to building Brand Awareness
Realize that not all...
Activity: Engagement
Compare activity published by your organization to
interaction with that activity to determine conten...
Impressions
Potential Impressions
The total number of potential times your
content, activity could be seen
Confirmed Impre...
Other Important Metrics
Total Reach
Comments
Replies
Mentions By Audience
Average Clicks/ Published Activity
What has Worked for Brand
Awareness in Social
Facebook Pages
• Vary content types
• Use metrics to find your best performing content
– Interesting content drives awaren...
Flickr
• Supplemental channel for BlueEarth
• Cross post photo albums from Facebook to Flickr using Spredfast
• Good SEO r...
YouTube
• Supplemental channel for BlueEarth
• Utilized UGC from contests, product demos, Super Bowl and
marketing campaig...
Google+
Linkedin
• 225 million+ members | Manage your professional identity.
Build and engage with your professional network. Acce...
Twitter
Instantly connect to what's most important to you. Follow
your friends, experts, favorite celebrities, and breakin...
Take away & Tips
• Likelihood of a campaign going viral is small so focus on building strong
accounts and great everyday c...
Where Social CRM Comes In
Social is part of the marketing mix:
more activity requires more structure.
No one relies on j...
Contact Us
Pranu Kumar
Concept Head Digital at BlueEarth Softwares Pvt.Ltd.
mob.—9717626370
Email: pranu.kumar@blueearthso...
Brand awareness-with-social-media
Brand awareness-with-social-media
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Brand awareness-with-social-media

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Brand awareness Refers to how aware customers and potential customers are of your business and its products.
> Reach more people through extensive networks.
> Expertise sharing and positioning.
> Drive traffic to other corporate channels.
> Deliver messages to new audiences that you otherwise would not reach.

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Brand awareness-with-social-media

  1. 1. BlueEarth Softwares Pvt. Ltd.
  2. 2. Brand awareness • Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the degree to which consumers precisely associate the brand with the specific product. It is measured as ratio of niche market that has former knowledge of brand. • The ultimate goal of most businesses is to increase sales and income. Ideally, you want to attract new customers to your products and encourage repeat Purchases. • Brand awareness Refers to how aware customers and potential customers are of your business and its products. • Within a week after its introduction, surveys found that more than 90% of US consumers had heard about the iPhone as a result of advertising and news reports. This is exceptionally high brand awareness.
  3. 3. When defining awareness, start with the very basic question, “aware of what”? • Awareness of the just the company or brand name? And is that defined as the ability to name your brand name unaided as a provider in your category or is an aided recall enough? • Awareness of the brand promise that you are communicating? • Awareness of key attributes or differentiators that are likely to influence purchase decisions?
  4. 4. Why Brand awareness is so important your company has created a superior product offered at a price that delivers an outstanding value and supports the product by unparalleled service, but no one has ever heard of your company or its products, how many of those products are you likely to sell? Zero. That’s why awareness is so important. It is the cornerstone of strong brands.
  5. 5. The Social Media Landscape
  6. 6. Today’s Discussion  An understanding of the highest priority social media initiative objective.  How harnessing social for building Brand Awareness ties into existing organizational goals.  Proven tactics to use with each objective that you can start implementing today.  Understanding the Key Performance Indicators in building Brand Awareness  Tips and success stories from BlueEarth.
  7. 7. Objective #1: Building Brand Awareness
  8. 8. Brand Awareness + Social Reach more people through extensive networks. Expertise sharing and positioning. Drive traffic to other corporate channels. Deliver messages to new audiences that you otherwise would not reach.
  9. 9. Details About Company People follow brands to learn more about them. Share content about: – Culture – Company news – Employees – Products or services
  10. 10. Thought Leadership  Promote content illustrating your domain expertise that also provides value. Share whitepapers, stance on industry trends, pictures and infographics.
  11. 11. Company News • Share interesting new hires or industry leaders now collaborating with you. • New corporate initiatives worth sharing with your community.
  12. 12. Success Stories Sharing success stories of customers, partners, users allow their results to speak on your behalf Think about how to prompt: – Actual testimonials/stories from community – Spontaneous customer feedback – Case Studies
  13. 13. Measuring Success Identify specific Key Performance Indicators specific to building Brand Awareness Realize that not all metrics matter for every objective Start measuring KPIs at start of initiatives to track before, during and post-performance
  14. 14. Activity: Engagement Compare activity published by your organization to interaction with that activity to determine content value.
  15. 15. Impressions Potential Impressions The total number of potential times your content, activity could be seen Confirmed Impressions The total confirmed times your content, activity was seen
  16. 16. Other Important Metrics Total Reach Comments Replies Mentions By Audience Average Clicks/ Published Activity
  17. 17. What has Worked for Brand Awareness in Social
  18. 18. Facebook Pages • Vary content types • Use metrics to find your best performing content – Interesting content drives awareness through fan news feeds • Optimize content to benefit SEO and further boost brand awareness • Respond to fan comments quickly to keep fans engaged
  19. 19. Flickr • Supplemental channel for BlueEarth • Cross post photo albums from Facebook to Flickr using Spredfast • Good SEO results on photo albums from Flickr and Facebook – Driving additional people to our social accounts
  20. 20. YouTube • Supplemental channel for BlueEarth • Utilized UGC from contests, product demos, Super Bowl and marketing campaign videos and corporate info • Content drives views, comments and ratings which equals better search results and more eyeballs • Search engines love multimedia content
  21. 21. Google+
  22. 22. Linkedin • 225 million+ members | Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities. Work your company page Recently, LinkedIn introduced company pages — an easy way to provide additional details about your business. As you update your Products & Services page, consider including appealing special offers for people who visit and recommend your LinkedIn company page. And of course, don’t forget to promote your company page by LinkedIn email, group discussions, group announcements, and updating your status.
  23. 23. Twitter Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news.  Twitter is a free micro blogging service founded in 2006 by Jack Dorsey and Biz Stone.  At its heart are 140-character bursts of information called tweets.
  24. 24. Take away & Tips • Likelihood of a campaign going viral is small so focus on building strong accounts and great everyday content • Set realistic goals and expectations for social campaigns • Cohesive strategies for developing and executing social campaigns can benefit brand awareness and support business initiatives simultaneously • Utilize your content across your various social accounts, not all content must be unique • Get the whole company thinking about social integration. Combining website share functionality with marketing and social campaigns increases your reach significantly • If you need to reach a large social audience an agency partner with power- user accounts is a good option to help with your promotion
  25. 25. Where Social CRM Comes In Social is part of the marketing mix: more activity requires more structure. No one relies on just one network: a Social CRM helps manage these. Increasing need for scalability: Social CRM systems are designed specifically to help scale and grow programs.
  26. 26. Contact Us Pranu Kumar Concept Head Digital at BlueEarth Softwares Pvt.Ltd. mob.—9717626370 Email: pranu.kumar@blueearthsoftwares.com “Satisfied customers tell one friend. Angry customers tell 1000″ How Can You Repair Your Reputation? We and Our Strategy always Solve your Problem !!! Connect with me ------------------------ ------------------------

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