Total reputation management_Blue Current
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Total reputation management_Blue Current

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BlueCurrent Group

BlueCurrent Group

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Total reputation management_Blue Current Total reputation management_Blue Current Presentation Transcript

  • March, 2010
    1
  • We are a new breed of agency that specializes in Total Reputation Management
    You are the company you keep….
    And never more so than in the online world…
    BlueCurrent is a boutique consultancy based in Hong Kong but serving Greater China
    We combine insight and intuition to help prominent individuals, companies and organizations manage their reputationsand build brand value
    We operate in the sweet spot where social media, search and public relations converge
    2
  • What we do
    3
  • We provide practical and measurable ways to
    Protect, build and enhance reputations
    Change brand perceptions
    We can help you to
    Build and engage communities around your brand
    Identify the stages and triggers of influence
    Monitor what people are saying about you
    Manage crises online and offline
    4
  • We provide 8 specialist Services
    5
  • 6
  • Our approach is simple
    Our cross-disciplinary teams of specialists use insight and instinct to interpret how you are perceived both online and offline
    We then apply fresh thinking to develop the best strategy for you and your business
    We’re flexible, and deliver results with passion and determination
    7
  • Our clients include…
    8
    One of the most successful hotel groups in the world
    The fastest growing company in the world
    One of the largest healthcare companies in the world
    One of the largest telco companies in the world
  • 9
    … but our services are aimed at a diverse group of customers including
  • Who ARE WE?
    10
  • We are specialists
    We have first-hand knowledge of Greater China and APAC’s complex Media, Search and Social Media landscape
    11
    <New picture>
    http://www.luxuo.com/wp-content/uploads/street-china.jpg
  • We are part of a larger family
    We are part of the Omnicom Group, one of the world’s largest agency groups
    Being part of one of the world’s largest communications agencies, Fleishman-Hillard, means we can tap into a diverse network of PR practitioners, analysts and digital specialists in over 80 offices around the world
    As a Fleishman-Hillard business, we have their 100% support
    12
  • We have global cross-industry experience
    Max Sim
    Vice President
    10+ years digital expertise
    Accenture, News Corp subsidiaries,
    Experian Hitwise (Asia, Middle East, Europe)
    James Hacking
    Vice President
    7+ years communications expertise
    British Airways, RIM, Fox International Networks, Huawei, Bosch, TCS, Pfizer, BMS, Motorola
    13
  • The types of things we’ve done
    14
  • Anyone can set up a Facebook page but can you build a community?
    15
  • Community building is an art
    BlueCurrent provides outsourced community managers to seed new communities, acquire members and build a fan base.
    16
  • Do you know WHAT to do in a crisis?
    17
  • Managing a crises is about being prepared
    18
  • How do I know what consumers think of my brand?
    19
  • • The complaint
    • The compliment
    • The problem
    • The question or inquiry
    • The campaign impact
    • The crisis
    • The competitor
    • The crowd
    • The influencer
    • The point of need
    • Customer service team
    • Marketing and product team
    • Customer service team
    • Sales team
    • Marketing team
    • Marketing team
    • Marketing team and product team
    • The Marketing team
    • The Marketing team
    • The Marketing team and Product team
    Monitor with
    Using our proprietary online monitoring tool – SONAR – we help organisations understand how their brands or products are perceived
    20
  • How do you increase your marketing effectiveness?
    21
  • Effective marketing starts with insights…
    Using first research and then insight, BlueCurrent determines what media matters at each stage of the purchase funnel
    We then co-create content for you (Search engine results, eBooks, Editorial articles, Online videos)
    22
    Successful owner of a restaurant chain
    Source: Tec target
  • … like industry-specific customer journey insights
    23
    AWARENESS CONSIDERATION COMPARISON PURCHASE POST PURCHASE
    I am going to check what people are saying. Is it really a laptop replacement?
    I heard on the news that Apple has released a new tablet PC that will replace my heavy laptop
    I have decided that the Apple Ipad is perfect for me. What is the best deal out there?
    It has really changed my life. I am going to tell my friends about it
    Ok, so people are saying it’s pretty good, so what are the alternatives? i am going to check what people are saying. How does it compare with the Samsung Galaxy and other Android tablets or small netbooks. Is Apple’s product really worth the price?
  • How do you make sure you are using the right Keywords for search engines?
    24
  • Search engine monitoring and response
    Hundreds of major search engine pages are monitored weekly for sentiment
    BlueCurrent finds untargeted opportunities, landing page opportunities and content mismatches
    25
    SEGMENT 1 - VC search behaviour
    “ubuyibuy”
    “youbuyibuy”
    “ubuyibuy hk”
    “ibuyubuy”
    “ibuyyoubuy”
    SEGMENT 2 - Vendor search behaviour
    “small business marketing”
    “restaurant marketing”
    SEGMENT 3 - Bargain hunter search behaviour
    “Pizza Express voucher”
    “Papa johns voucher”
    “Tony and Guy voucher”
    Untargeted Google result. Neither Chinese or English users get the result they want. Overall a bad experience for VCs, merchants and customers
  • How do you make sure people trust your website instantly?
    26
  • Make sure all the elements of ‘trust’ are there
    BlueCurrent ensures you are not losing customers at your front door
    Your customer acquisition funnel leaks are optimised
    27
    Clear simple benefit
    Tech error
    Dominant negative message
    Confusing benefit statement
    Single action funnel
    As seen on Bloomberg obscured
  • 28
    We’re listening…
  • max.sim@bluecurrentgroup.com
    Ph: 9388 5181
    james.hacking@bluecurrentgroup.com
    Ph: 9474 6682
    http://cn.linkedin.com/in/maxsim
    http://www.linkedin.com/pub/james-hacking/16/b12/3a7