Turning Old World Content into Content Marketing Assets for the Future

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A step-by-step guide for marketing directors and teams transitioning their content and teams into a content marketing world. …

A step-by-step guide for marketing directors and teams transitioning their content and teams into a content marketing world.
What are your re-usable assets? Which skills/roles are transferable? What's a possible process for making the change?

Presentation by Carden Calder at Content Marketing World 2013 Financial Summit in Cleveland, Ohio on 12 September 2013.

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  • 1. Turning Old World Content into Content Marketing Assets for the Future: A Step-by-Step Guide for Marketing Directors Carden Calder Founder and Managing Director, Bluechip Communication