Turning Old World Content
into Content Marketing Assets
for the Future: A Step-by-Step
Guide for Marketing Directors
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Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
Turning Old World Content into Content Marketing Assets for the Future
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Turning Old World Content into Content Marketing Assets for the Future

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A step-by-step guide for marketing directors and teams transitioning their content and teams into a content marketing world.
What are your re-usable assets? Which skills/roles are transferable? What's a possible process for making the change?

Presentation by Carden Calder at Content Marketing World 2013 Financial Summit in Cleveland, Ohio on 12 September 2013.

Published in: Technology, Business
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Turning Old World Content into Content Marketing Assets for the Future

  1. 1. Turning Old World Content into Content Marketing Assets for the Future: A Step-by-Step Guide for Marketing Directors Carden Calder Founder and Managing Director, Bluechip Communication
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