BlueChip CEO Breakfast Series: Content Marketing in Australia

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  • 1. @juntajoe Content Marketing In AustraliaJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing WorldCo-Author, Get Content Get Customersand Managing Content Marketing
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  • 6. @juntajoe Search EngineSocial Media Optimization STORYTELLING STORYTELLING Lead Generation
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  • 8. @juntajoeExample of trying…
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  • 12. @juntajoeI see the future and it is ____________
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  • 18. @juntajoeRed Bull – The Media Co.
  • 19. @juntajoeShow Me the Research!
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  • 26. @juntajoeJust 29% believe their content marketing is effective
  • 27. @juntajoeOur Biggest ContentMarketing Challenge•Producing the Kind of Contentthat Engages•Producing Enough Content
  • 28. @juntajoeTHE PROBLEM WITHWHAT?
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  • 33. @juntajoeWHY?
  • 34. @juntajoe Search EngineSocial Media Optimization Content Marketing Mission Lead Generation
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  • 42. @juntajoeWhy?
  • 43. @juntajoeWelcome to Inc.com, the place Why? businesswhere entrepreneurs andowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.
  • 44. @juntajoeWelcome to Inc.com, the place Why? businesswhere entrepreneurs andowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.1.1. Core Target Audience Core Target Audience2.2. What Will Be Delivered What Will Be Delivered3.3. The Outcome for the The Outcome for the Audience Audience
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  • 50. @juntajoe AWARENESS SEO PUBLIC RELATIONS NURTURING EMAILLEAD NURTURING CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS
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  • 56. @juntajoeA Rising Tide Lifts All Ships
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  • 58. @juntajoeDefine Your Hit List of Influencers
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  • 63. @juntajoe Get Uncomfortable: If you don’t feel likeyou are going to run off the road, you are not driving fast enough. http://taylordowns.com
  • 64. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVELAND, OH