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@juntajoe   Content Marketing      In AustraliaJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Mark...
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe                        Search EngineSocial Media             Optimization          STORYTELLING          STORYTE...
@juntajoe
@juntajoeExample of trying…
@juntajoe
@juntajoe
@juntajoe
@juntajoeI see the future    and it is ____________
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeRed Bull – The Media Co.
@juntajoeShow Me the Research!
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeJust 29% believe their content marketing is       effective
@juntajoeOur Biggest ContentMarketing Challenge•Producing the Kind of Contentthat Engages•Producing Enough Content
@juntajoeTHE PROBLEM WITHWHAT?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeWHY?
@juntajoe                        Search EngineSocial Media             Optimization        Content Marketing            Mi...
@juntajoeWhy?
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeWhy?
@juntajoeWelcome to Inc.com, the place                  Why? businesswhere entrepreneurs andowners can find useful informa...
@juntajoeWelcome to Inc.com, the place                  Why? businesswhere entrepreneurs andowners can find useful informa...
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe        AWARENESS             SEO   PUBLIC RELATIONS     NURTURING        EMAILLEAD NURTURING        CRM / SOCIAL...
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoeA Rising Tide Lifts All Ships
@juntajoe
@juntajoeDefine Your Hit List of Influencers
@juntajoe
@juntajoe
@juntajoe
@juntajoe
@juntajoe Get Uncomfortable:  If you don’t feel likeyou are going to run off the road, you are not  driving fast enough.  ...
@juntajoe                        Joe Pulizzi    joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVE...
BlueChip CEO Breakfast Series: Content Marketing in Australia
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BlueChip CEO Breakfast Series: Content Marketing in Australia

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Transcript of "BlueChip CEO Breakfast Series: Content Marketing in Australia"

  1. 1. @juntajoe Content Marketing In AustraliaJoe Pulizzi (@juntajoe)Founder, Content Marketing Institute andContent Marketing WorldCo-Author, Get Content Get Customersand Managing Content Marketing
  2. 2. @juntajoe
  3. 3. @juntajoe
  4. 4. @juntajoe
  5. 5. @juntajoe
  6. 6. @juntajoe Search EngineSocial Media Optimization STORYTELLING STORYTELLING Lead Generation
  7. 7. @juntajoe
  8. 8. @juntajoeExample of trying…
  9. 9. @juntajoe
  10. 10. @juntajoe
  11. 11. @juntajoe
  12. 12. @juntajoeI see the future and it is ____________
  13. 13. @juntajoe
  14. 14. @juntajoe
  15. 15. @juntajoe
  16. 16. @juntajoe
  17. 17. @juntajoe
  18. 18. @juntajoeRed Bull – The Media Co.
  19. 19. @juntajoeShow Me the Research!
  20. 20. @juntajoe
  21. 21. @juntajoe
  22. 22. @juntajoe
  23. 23. @juntajoe
  24. 24. @juntajoe
  25. 25. @juntajoe
  26. 26. @juntajoeJust 29% believe their content marketing is effective
  27. 27. @juntajoeOur Biggest ContentMarketing Challenge•Producing the Kind of Contentthat Engages•Producing Enough Content
  28. 28. @juntajoeTHE PROBLEM WITHWHAT?
  29. 29. @juntajoe
  30. 30. @juntajoe
  31. 31. @juntajoe
  32. 32. @juntajoe
  33. 33. @juntajoeWHY?
  34. 34. @juntajoe Search EngineSocial Media Optimization Content Marketing Mission Lead Generation
  35. 35. @juntajoeWhy?
  36. 36. @juntajoe
  37. 37. @juntajoe
  38. 38. @juntajoe
  39. 39. @juntajoe
  40. 40. @juntajoe
  41. 41. @juntajoe
  42. 42. @juntajoeWhy?
  43. 43. @juntajoeWelcome to Inc.com, the place Why? businesswhere entrepreneurs andowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.
  44. 44. @juntajoeWelcome to Inc.com, the place Why? businesswhere entrepreneurs andowners can find useful information,advice, insights, resources andinspiration for running and growingtheir businesses.1.1. Core Target Audience Core Target Audience2.2. What Will Be Delivered What Will Be Delivered3.3. The Outcome for the The Outcome for the Audience Audience
  45. 45. @juntajoe
  46. 46. @juntajoe
  47. 47. @juntajoe
  48. 48. @juntajoe
  49. 49. @juntajoe
  50. 50. @juntajoe AWARENESS SEO PUBLIC RELATIONS NURTURING EMAILLEAD NURTURING CRM / SOCIAL LOYALTY PROGRAM CUSTOMER EVENTS
  51. 51. @juntajoe
  52. 52. @juntajoe
  53. 53. @juntajoe
  54. 54. @juntajoe
  55. 55. @juntajoe
  56. 56. @juntajoeA Rising Tide Lifts All Ships
  57. 57. @juntajoe
  58. 58. @juntajoeDefine Your Hit List of Influencers
  59. 59. @juntajoe
  60. 60. @juntajoe
  61. 61. @juntajoe
  62. 62. @juntajoe
  63. 63. @juntajoe Get Uncomfortable: If you don’t feel likeyou are going to run off the road, you are not driving fast enough. http://taylordowns.com
  64. 64. @juntajoe Joe Pulizzi joe@contentinstitute.com • @juntajoe on TwitterWeek of Sept. 9, 2013 CLEVELAND, OH
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