Online Marketing Presentation

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A power point on the key tools and concepts of online marketing for small businesses. Discusses brand image and brand identity as well as forms of online marketing. Tips on using online sharing tools such as Facebook, Twitter, LinkedIn and blogs to gain more leads.

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  • Online Marketing Presentation

    1. 1. Sean Simone BlueReachMay 10, 2012
    2. 2.  Brand Image  Brand Identity
    3. 3. MarketingAdvertising Sales
    4. 4. 1. Choose the relevant content that will connect emotionally with potential customers2. Determine cost effective tools on the market that we can use to distribute content3. Develop/Deploy a strategy for these tools4. Stay within a reasonable budget5. Measure Results &Repeat what works!
    5. 5. Website & BlogEmail Search Social
    6. 6. Websites, L anding Pages & Blogs
    7. 7. Search
    8. 8. Watch: location, logged in/out, level of competition
    9. 9. Domains?
    10. 10. Goals? Focus on optimization
    11. 11. Social
    12. 12.  Facebook: A social networking site connectingfriends, family, and business associates.  901 million monthly active users at the end of March 2012.An average of 3.2 billion Likes and Comments generated by Facebook users per day during the first quarter of 2012.  More than 42 million Pages with ten or more Likes at the end of March 2012.  35% of small business owners have a Facebook page Twitter: A real-time information network that letsyou communicate with the world using 140 or fewercharacters in a tweet  140,000,000+ active users, 340,000,000 Tweets per day
    13. 13.  Video is in, but not being shared effectively  Quick  Entertaining  Easy Majority of local businesses aren’t usingTwitter/Facebook effectively Be transparent and different Give RELEVANT stuff and EXCLUSIVE infoaway Pay people! Professionally designed pages
    14. 14.  Nearly 17million people haveconnected their YouTube account to atleast one social service 150 years of YouTube video arewatched every day on Facebook (up2.5x year/year) 100 million people take a social actionon YouTube every week We see more than 500 tweets perminute containing a YouTube link
    15. 15. #LawnCareBR#BRLawns #GoBR #Summer #NOLA#LSU
    16. 16. Photo
    17. 17. EmailSimple and Consistent
    18. 18. You send out to 5,00028.20% people/month = 1,410 opens
    19. 19. oAB TestingoSubject LinesoTemplatesoAnd More
    20. 20.  Email Marketing: FREE  YouTube Videos: FREE  Monthly Email ->Free  Locally Optimized up to 5,000 emails Channel Facebook: $2,400  Banner Ads: $6,000  PPC  Google: $4,200  Outreach Twitter: Mostly Free  Organic SEO: $3,000  Outreach - FREE  Adwords: $1,200  PPE – Work with  Contest Prizes: $600 Corporate
    21. 21. 6 month total: $13,200
    22. 22. $1.57 for this campaign..
    23. 23. Learn what works and repeat.Don’t repeat what doesn’twork.
    24. 24.  Get loyal fans working for you! You don’t need a huge budget. Ask your audience what they want! Change course quickly and frequently. Viewer > Fan > Client
    25. 25.  Sean@bluereach.com Cell: 504.813.6644 LinkedIn.com/in/seansimone Twitter.com/BRsocialmedia

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