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Sean Simone   BluReachNovember 22, 2011
1. Choose the relevant content that will  connect emotionally with potential  homebuyers/sellers2. Determine cost effectiv...
Website        & BlogEmail             Search         Social
Websites, L anding Pages &  Blogs
Search
Watch: location, logged in/out, level of competition
Domains?
Goals? Focus on optimization
No ads onsmartphonesSearch goesstraight to Placesfor local terms
Social
 Nearly 17million people haveconnected their YouTube account to atleast one social service 150 years of YouTube video ar...
 Video is in, but not being shared effectively   Quick   Entertaining   Easy Majority of local agents aren’t usingtwi...
#LSU#Southdowns      #GoBR#remax& #realestate are not relevant              to me
EmailSimple and Consistent
You send out to 5,00018.48%   people/month = 924 opens
 Email Marketing: FREE     YouTube Videos: FREE   Monthly Email ->Free      Locally Optimized    up to 5,000 emails   ...
6 month total:   $13,200
$1.57 for this campaign..
Learn what works and repeat.Don’t repeat what doesn’twork.
 Get loyal fans working for you! You don’t need a huge budget. Ask your audience what they want! Change course quickly...
 Sean@blureach.net Cell: 504.813.6644 LinkedIn.com/in/seansimone Facebook.com/TheSeanSimone Twitter.com/BRsocialmedia
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
BlueReach Local Real Estate Presentation
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BlueReach Local Real Estate Presentation

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BlueReach presents a presentation on effective online marketing tools that help to increase traffic for local real estate agents.

Published in: Real Estate, Technology, Business
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  • Transcript of "BlueReach Local Real Estate Presentation"

    1. 1. Sean Simone BluReachNovember 22, 2011
    2. 2. 1. Choose the relevant content that will connect emotionally with potential homebuyers/sellers2. Determine cost effective tools on the market that we can use to distribute content3. Develop/Deploy a strategy for these tools4. Stay within a reasonable budget5. Measure Results &Repeat what works!
    3. 3. Website & BlogEmail Search Social
    4. 4. Websites, L anding Pages & Blogs
    5. 5. Search
    6. 6. Watch: location, logged in/out, level of competition
    7. 7. Domains?
    8. 8. Goals? Focus on optimization
    9. 9. No ads onsmartphonesSearch goesstraight to Placesfor local terms
    10. 10. Social
    11. 11.  Nearly 17million people haveconnected their YouTube account to atleast one social service 150 years of YouTube video arewatched every day on Facebook(up2.5x year/year) 100 million people take a social actionon YouTube every week We see more than 500 tweets perminute containing a YouTube link
    12. 12.  Video is in, but not being shared effectively  Quick  Entertaining  Easy Majority of local agents aren’t usingtwitter/facebook effectively Be transparent and different Give RELEVANT stuff and EXCLUSIVE infoaway Pay people! Professionally designed pages
    13. 13. #LSU#Southdowns #GoBR#remax& #realestate are not relevant to me
    14. 14. EmailSimple and Consistent
    15. 15. You send out to 5,00018.48% people/month = 924 opens
    16. 16.  Email Marketing: FREE  YouTube Videos: FREE  Monthly Email ->Free  Locally Optimized up to 5,000 emails Channel Facebook: $2,400  Banner Ads: $6,000  PPC  Google: $4,200  Outreach Twitter: Mostly Free  Organic SEO: $3,000  Outreach - FREE  Adwords: $1,200  PPE – Work with  Contest Prizes: $600 Corporate
    17. 17. 6 month total: $13,200
    18. 18. $1.57 for this campaign..
    19. 19. Learn what works and repeat.Don’t repeat what doesn’twork.
    20. 20.  Get loyal fans working for you! You don’t need a huge budget. Ask your audience what they want! Change course quickly and frequently. Viewer > Fan > Client
    21. 21.  Sean@blureach.net Cell: 504.813.6644 LinkedIn.com/in/seansimone Facebook.com/TheSeanSimone Twitter.com/BRsocialmedia
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