Make the web work for you                     Google Confidential and Proprietary   1
Boy meets girl                 Google Confidential and Proprietary   2
Google Confidential and Proprietary   3
Google Confidential and Proprietary   4
Google Confidential and Proprietary   5
Google Confidential and Proprietary   6
Google Confidential and Proprietary   7
Google Confidential and Proprietary   8
What’s changed?                  Google Confidential and Proprietary   9
Choice & sharing are accelerating−845m monthly active users   −250m monthly active users       −1 trillion views in 2011−2...
Consumers are hyper-informed                                Online sources considered                                befor...
Any screen will do                     Google Confidential and Proprietary   12
Dead trees are alive again                             Google Confidential and Proprietary   13
Ecommerce becoming commerceDirect Cube Delhaize Supermarket, Brussels Central Station   Google Wallet – Tap and PayTesco’s...
The acceleration of everything     2012                               2020     2bn online                       5bn online...
The web works for boy meets girl                         Google Confidential and Proprietary   16
Google Confidential and Proprietary   17
Google Confidential and Proprietary   18
Google Confidential and Proprietary   19
Google Confidential and Proprietary   20
Google Confidential and Proprietary   21
Google Confidential and Proprietary   22
Google Confidential and Proprietary   23
Google Confidential and Proprietary   24
Google Confidential and Proprietary   25
Google Confidential and Proprietary   26
Google Confidential and Proprietary   27
Google Confidential and Proprietary   28
Google Confidential and Proprietary   29
Google Confidential and Proprietary   30
Google Confidential and Proprietary   31
Experimental Cocktails.Read More.                          Google Confidential and Proprietary   32
Google Confidential and Proprietary   33
Google Confidential and Proprietary   34
Google Confidential and Proprietary   35
Google Confidential and Proprietary   36
Google Confidential and Proprietary   37
Google Confidential and Proprietary   38
Google Confidential and Proprietary   39
Google Confidential and Proprietary   40
Google Confidential and Proprietary   41
Better informed = better decisions                                     Google Confidential and Proprietary
Make the web work for you                     Google Confidential and Proprietary   43
Win the moments that matter                              Google Confidential and Proprietary
Make better decisions                        Google Confidential and Proprietary   45
Make better decisions    Which layout    converts better?    AB                       C                            Google ...
Make better decisions    +10%improvement in ‘add  to basket’ action                      C                                ...
Go bigger, fasterBig and Growing                Millions of new jobs across EuropeAlready 3-8% of GDPSMB’s using web growi...
Go bigger, faster                    Google Confidential and Proprietary
Thank you            Google Confidential and Proprietary   50
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Noah Samuel - make the web work…boy meets girl

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Noah Samuel: make the web work…boy meets girl. Presentation at Search University

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  • Sally is at home alone on a Saturday night watching Twilight for the 8th time. She's lonely. If bloodsucking vampires can find love why can't she? Her friends have been trying to persuade her to sign up for internet dating for a while. So she decides to search for dating websites on the iPad she's using at the time. She sees an ad for matchaffinity.com, clicks through, and decides to join. She gets a few matches straight away, one of whom, Alex, looks pretty hot. Oooh. He wants to meet for a drink next Saturday!
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  • Video - new
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  • YT Homepage = her friend sharing a maxi dress video to her
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  • Alex needs a bar that says, 'I'm classy, and cool'. He asks his girlfriends for bar recommendations on G+.  He has a circle named 'date advisors' which he set up a couple of months ago before his friend set him up on a blind date. He searches one of the bars that is suggested. [Click]And discovers that another friend, Michelle has +1'd it from the search results. She's pretty cool, so it must be good. 
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  • Message: Already the internet economy is big, growing faster, exporting more, creating millions of jobs. And the potential customer base for businesses operating online is going to grow from 2-5bn this decade. 
  • Noah Samuel - make the web work…boy meets girl

    1. 1. Make the web work for you Google Confidential and Proprietary 1
    2. 2. Boy meets girl Google Confidential and Proprietary 2
    3. 3. Google Confidential and Proprietary 3
    4. 4. Google Confidential and Proprietary 4
    5. 5. Google Confidential and Proprietary 5
    6. 6. Google Confidential and Proprietary 6
    7. 7. Google Confidential and Proprietary 7
    8. 8. Google Confidential and Proprietary 8
    9. 9. What’s changed? Google Confidential and Proprietary 9
    10. 10. Choice & sharing are accelerating−845m monthly active users −250m monthly active users −1 trillion views in 2011−2.7b likes/comments a day −500m users signed up −1 hour uploaded/second−250m photos uploaded/day −340m tweets sent/day −3 billion hrs watched/month- 500 years of YT video - Over 700 YT videos shared on watched everyday Twitter every minute Google Confidential and Proprietary 10
    11. 11. Consumers are hyper-informed Online sources considered before making purchase 1890% of European internet 12users go online to search forproducts & services 10 7 Google Confidential and Proprietary 11
    12. 12. Any screen will do Google Confidential and Proprietary 12
    13. 13. Dead trees are alive again Google Confidential and Proprietary 13
    14. 14. Ecommerce becoming commerceDirect Cube Delhaize Supermarket, Brussels Central Station Google Wallet – Tap and PayTesco’s Home Plus, Underground Station South Korea Google Wallet – Coupon Redemption Google Confidential and Proprietary 14
    15. 15. The acceleration of everything 2012 2020 2bn online 5bn online 5bn mobile 10bn mobile 800 exabytes (x1018) 53 zettabytes (x1021) Google Confidential and Proprietary
    16. 16. The web works for boy meets girl Google Confidential and Proprietary 16
    17. 17. Google Confidential and Proprietary 17
    18. 18. Google Confidential and Proprietary 18
    19. 19. Google Confidential and Proprietary 19
    20. 20. Google Confidential and Proprietary 20
    21. 21. Google Confidential and Proprietary 21
    22. 22. Google Confidential and Proprietary 22
    23. 23. Google Confidential and Proprietary 23
    24. 24. Google Confidential and Proprietary 24
    25. 25. Google Confidential and Proprietary 25
    26. 26. Google Confidential and Proprietary 26
    27. 27. Google Confidential and Proprietary 27
    28. 28. Google Confidential and Proprietary 28
    29. 29. Google Confidential and Proprietary 29
    30. 30. Google Confidential and Proprietary 30
    31. 31. Google Confidential and Proprietary 31
    32. 32. Experimental Cocktails.Read More. Google Confidential and Proprietary 32
    33. 33. Google Confidential and Proprietary 33
    34. 34. Google Confidential and Proprietary 34
    35. 35. Google Confidential and Proprietary 35
    36. 36. Google Confidential and Proprietary 36
    37. 37. Google Confidential and Proprietary 37
    38. 38. Google Confidential and Proprietary 38
    39. 39. Google Confidential and Proprietary 39
    40. 40. Google Confidential and Proprietary 40
    41. 41. Google Confidential and Proprietary 41
    42. 42. Better informed = better decisions Google Confidential and Proprietary
    43. 43. Make the web work for you Google Confidential and Proprietary 43
    44. 44. Win the moments that matter Google Confidential and Proprietary
    45. 45. Make better decisions Google Confidential and Proprietary 45
    46. 46. Make better decisions Which layout converts better? AB C Google Confidential and Proprietary
    47. 47. Make better decisions +10%improvement in ‘add to basket’ action C Google Confidential and Proprietary
    48. 48. Go bigger, fasterBig and Growing Millions of new jobs across EuropeAlready 3-8% of GDPSMB’s using web growing 4-8x Businesses online exporting double Google Confidential and Proprietary 48faster
    49. 49. Go bigger, faster Google Confidential and Proprietary
    50. 50. Thank you Google Confidential and Proprietary 50
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