1
Online Search Behaviour Study   Laurent Bousis - iProspect Belgium     11h00 – 11h20: Part 1     14h40 – 15h00: Part 2
Online Search Behaviour Study 2012• We wanted to look at actual, statistically validated, data on the  behaviour of Belgia...
Methodology
Online Survey• 988 Online interviews : At random from InternetPanel• Field: 14/03 – 22/03/2012• Interview duration : 17’39...
Composition Online Search Behaviour Study 2012 – Copyright
Search Engine Usage
How often do you use a search engine ?• 28,1% is doing between 10 and 50 searches a day ! Online Search Behaviour Study 20...
I use a search engine to …• Search Engines are not only used for information but also for  discovery (deals, new stuff, gi...
Which of the following products/services did youbuy / search for during the last 3 months ?• 41.7% of women searched for c...
Which search engines do you know and use ?• 10,8% of french speaking belgians use yahoo.fr but only 4,4% of  dutch speakin...
Search Drivers
What drove you to search ?• 1 out of 4 will search after having visited a physical store Online Search Behaviour Study 201...
Which social networks do you know and use ?• Social networks used to spread word of mouth online: Online Search Behaviour ...
How do you use facebook ?• 35,3% of online belgians will share pictures on Facebook (51,8% of   68,8% that use Facebook) O...
How do you use Google+?• 3,26% of online belgians will share pictures on Google+ (11,1% of   29,4% that use Google+)• 3,58...
How do you use Twitter?• 2,75% of online belgians will share sites on Twitter (14,8% of 18,6% that   use Twitter) Online S...
How do you use LinkedIn?• 0,63% of online belgians will share sites on LinkedIn(3,0% of 21,0% that   use LinkedIn) Online ...
Coming in Part 2
This afternoon• We will look at the evaluation belgian users make of the search  results and their knowledge and perceptio...
This Afternoon
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Laurent Bousis - Search Study 2012 - Part 1: How do Belgian users use search engines today? - INTRO BY: Laurent Moreau, Ant Research

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Search Study 2012 - Part 1: How do Belgian users use search engines today? - INTRO BY: Laurent Moreau, Ant Research. Laurent Bousis at Search University

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Laurent Bousis - Search Study 2012 - Part 1: How do Belgian users use search engines today? - INTRO BY: Laurent Moreau, Ant Research

  1. 1. 1
  2. 2. Online Search Behaviour Study Laurent Bousis - iProspect Belgium 11h00 – 11h20: Part 1 14h40 – 15h00: Part 2
  3. 3. Online Search Behaviour Study 2012• We wanted to look at actual, statistically validated, data on the behaviour of Belgian users with search engines• Our SEM agency partnered with market research agency• A full printout is in your « goodiebag » and available on our website www.iprospect.be
  4. 4. Methodology
  5. 5. Online Survey• 988 Online interviews : At random from InternetPanel• Field: 14/03 – 22/03/2012• Interview duration : 17’39’’• Completion rate : 82%• Maximum margin of error: 3,1%• Universum : surfers 18+  Gender (2)  Age (3)  Language (2)
  6. 6. Composition Online Search Behaviour Study 2012 – Copyright
  7. 7. Search Engine Usage
  8. 8. How often do you use a search engine ?• 28,1% is doing between 10 and 50 searches a day ! Online Search Behaviour Study 2012 – Copyright
  9. 9. I use a search engine to …• Search Engines are not only used for information but also for discovery (deals, new stuff, gift ideas, unknown sites, …) Online Search Behaviour Study 2012 – Copyright
  10. 10. Which of the following products/services did youbuy / search for during the last 3 months ?• 41.7% of women searched for clothes and 28% bought online• 52.2% of men searched for electronics and 28.5% bought online Online Search Behaviour Study 2012 – Copyright
  11. 11. Which search engines do you know and use ?• 10,8% of french speaking belgians use yahoo.fr but only 4,4% of dutch speaking belgians use yahoo.nl Online Search Behaviour Study 2012 – Copyright
  12. 12. Search Drivers
  13. 13. What drove you to search ?• 1 out of 4 will search after having visited a physical store Online Search Behaviour Study 2012 – Copyright
  14. 14. Which social networks do you know and use ?• Social networks used to spread word of mouth online: Online Search Behaviour Study 2012 – Copyright
  15. 15. How do you use facebook ?• 35,3% of online belgians will share pictures on Facebook (51,8% of 68,8% that use Facebook) Online Search Behaviour Study 2012 – Copyright
  16. 16. How do you use Google+?• 3,26% of online belgians will share pictures on Google+ (11,1% of 29,4% that use Google+)• 3,58% of online belgians will share sites on Google + (12,2% of 29,4% that use Google+) Online Search Behaviour Study 2012 – Copyright
  17. 17. How do you use Twitter?• 2,75% of online belgians will share sites on Twitter (14,8% of 18,6% that use Twitter) Online Search Behaviour Study 2012 – Copyright
  18. 18. How do you use LinkedIn?• 0,63% of online belgians will share sites on LinkedIn(3,0% of 21,0% that use LinkedIn) Online Search Behaviour Study 2012 – Copyright
  19. 19. Coming in Part 2
  20. 20. This afternoon• We will look at the evaluation belgian users make of the search results and their knowledge and perception of the difference between paid and natural links as well as the impact it has on your business• We will interpret the results with actual screen captures on sample transactional and informational searches
  21. 21. This Afternoon
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