Deﬁnitive Data.No more guessing.People speak withtheir clicks.
It’s the most exciting time ever for people interested inunderstanding their business, their customers and theirindustry.Capture, monitor and measure things like never before.Data + Business =
I think marketing is the new ﬁnance. In the 1960s and1970s we got interesting data. So we saw huge gains inunderstanding performance in the ﬁnance industry.I think marketing is in the same place: now we’re getting alot of really good data, we have tools, we have methods,we have smart people working on it. Hal Varian, Chief Economist at Google
And not only for marketing... Search data at the Bank of England. This article examines the use of data on the volume of online searches for labour and housing markets in the United Kingdom. [...] internet search data could become an important tool for economic analysis.
Trending topicsWe use impression data, evolution and speed of evolution to identify trending topics.Correlates very nicely with TV, radio campaigns, and big events. Twitter Semetis Trends
What next? track what words are associated with your brandtrack how often based on whatyour brand is people type.searched inGoogle. track how oftentrack how many your brand ispeople like your mentioned onwebsite or Twitter orFacebook Pages. Facebook.
Today’s availability of data on the web makes it possible to seamlessly track you objectives and build beautiful applications around them. Tracking these objectives becomes better, easier, more timely, and more fun.