These Days- We are a full-service digital marketing agency- We have over 130 talents in Antwerp and Amsterdam- We believe in added value and a truebusinessunderstanding, so we focus on structural,long-term partnerships with our customers- We believe there is no one-size-fits-all-solution, so weadapt our structure, teams and our people to the needsof our customers- We believe true success is a combination of long-termstrategy and short-term execution, which is why we area strategic and hands-on partner
What we wont talk about(which does not imply it isnt extremely valuable)
PlaceRemarketing for search:- Increase conversions byusing it as real remarketingtool- Exclude certain audiences(logged in customers, …) fromseeing your paid ads- Find out what your websitevisitors are searching for onthe web: reviews, competitors,cross-sell possibilities, …
What- Platform for digital learningthrough exercises- Targeting students in highschool- With personal coach assistingdevelopment through webcam orphone- Bèta test only supportedmathematics for 2nd gradeadolescents
Questions- Can you validate whether weare on the right track?- Can you help us grow thecurrent business?- Can you help us decide on thenext step?
QuestionsDirect advertisingthrough schools &generic SEA# of visitors:not very highPageviews:very highFree trials:low%Paid conv:high %People looking formore information…but not convertingThose who convert,also end up buying
Data helps you with muchmore than traditionaloptimization: it helps youthink about product, price,place, partners, …Thus data should get acentral position in yourorganization, not just an exclusive tool for marketing/sales.Anything can be tested. Why use elaborate planning andwaterfall methods when a quick iteration of tests can teachus much more in this fast-changing and unpredictableenvironment with much less effort and money.