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Daniel Waisberg on GAUC: Daniel Waisberg on GAUC: Presentation Transcript

  • Google Confidential and Proprietary HOME & BEST PRACTICES DANIEL WAISBERG - ANALYTICS ADVOCATE
  • SNOOKER
  • Source: http://goo.gl/cKrxZ View slide
  • ANALYTICS HOME View slide
  • Google Confidential and Proprietary 1. THE PROCESS
  • http://www.bonkersworld.net/building-software/
  • Google Confidential and Proprietary WHAT IS WEB ANALYTICS?
  • Google Confidential and Proprietary A WEB ANALYTICS PROCESS
  • Source: Data Points by Nathan Yau
  • Google Confidential and Proprietary 2. THE ORGANIZATION
  • http://www.bonkersworld.net/organizational-charts/
  • Google Confidential and Proprietary ➡ KNOWLEDGE! ➡ COMPANY SIZE! ➡ % OF REVENUE IMPORTANT ASPECTS
  • Google Confidential and Proprietary
  • Google Confidential and Proprietary Newbie! Large Org! High % Savvy! Large Org! High % Newbie! Small Org! High % Savvy! Small Org! High % Newbie! Large Org! Low % Savvy! Large Org! Low % Newbie! Small Org! Low % Savvy! Small Org! Low %
  • Google Confidential and Proprietary Newbie! Large Org! High % Savvy! Large Org! High % Newbie! Small Org! High % Savvy! Small Org! High % Newbie! Large Org! Low % Savvy! Large Org! Low % Newbie! Small Org! Low % Savvy! Small Org! Low %
  • Google Confidential and Proprietary Newbie! Large Org Savvy! Large Org Newbie! Small Org Savvy! Small Org
  • Google Confidential and Proprietary Newbie! Large Org Savvy! Large Org Newbie! Small Org Savvy! Small Org
  • Google Confidential and Proprietary Newbie! Large Org Savvy! Large Org Newbie! Small Org Savvy! Small Org
  • Google Confidential and Proprietary Newbie! Large Org Savvy! Large Org Newbie! Small Org Savvy! Small Org
  • Google Confidential and Proprietary Newbie! Large Org Savvy! Large Org Newbie! Small Org Savvy! Small Org
  • Google Confidential and Proprietary Newbie! Large Org Savvy! Large Org Newbie! Small Org Savvy! Small Org
  • Google Confidential and Proprietary 3. THE PEOPLE
  • 90%!OF WEB ANALYTICS SUCCESS LIES IN THE PEOPLE YOU HAVE BEHIND THE TOOLS.
  • £ € $
  • £ € $ ∑ π ß √
  • £ € $ ∑ π ß √ <script>
  • BASIC PRINCIPLES
  • Google Confidential and Proprietary α. TRENDS
  • Google Confidential and Proprietary VISUALIZING TRENDS
  • Google Confidential and Proprietary VISUALIZING TRENDS
  • Google Confidential and Proprietary VISUALIZING TRENDS
  • Google Confidential and Proprietary ß. SEGMENTATION
  • Google Confidential and Proprietary ß.1 USER SEGMENTS
  • Google Confidential and Proprietary ß.2 CUSTOM DIMENSIONS
  • Google Confidential and Proprietary ß.2 CUSTOM DIMENSIONS Personal identifiers: gender, eyes, color.! Daily identifiers: earrings, makeup, hairstyle.! Ambient identifiers: winter clothes...
  • Google Confidential and Proprietary ß.2 CUSTOM DIMENSIONS User Level: Across multiple sessions ! Session Level: Current session ! Page Level: Page-level activities on current visit.!
  • Google Confidential and Proprietary ß.2 CUSTOM DIMENSIONS
  • Google Confidential and Proprietary 3+3 6+0
  • Google Confidential and Proprietary γ. ENRICHING DATA
  • Google Confidential and Proprietary γ.1 ANNOTATIONS
  • Google Confidential and Proprietary γ.2 CUSTOM DATA IMPORT
  • Google Confidential and Proprietary γ.2 CUSTOM DATA IMPORT
  • Google Confidential and Proprietary γ.2 CUSTOM DATA IMPORT
  • Google Confidential and Proprietary γ.2 CUSTOM DATA IMPORT What is my conversion rate? Is pique better than vintage? Should black be the default?
  • Google Confidential and Proprietary γ.3 COST DATA UPLOAD
  • Google Confidential and Proprietary γ.3 COST DATA UPLOAD
  • Google Confidential and Proprietary TAKEAWAYS
  • Google Confidential and Proprietary ➡ IMPLEMENTING TAKEAWAYS
  • Google Confidential and Proprietary ➡ IMPLEMENTING! ➡ ORGANIZING TAKEAWAYS
  • Google Confidential and Proprietary ➡ IMPLEMENTING! ➡ ORGANIZING! ➡ HUMANIZING TAKEAWAYS
  • Google Confidential and Proprietary ➡ IMPLEMENTING! ➡ ORGANIZING! ➡ HUMANIZING! ➡ TRENDS, SEGMENTATION & CONTEXT TAKEAWAYS
  • “HE WHO FAILS TO PLAN, PLANS TO FAIL”
  • THANK YOU & HAPPY ANALYZING!