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Cor molenaar phare presentatie
 

Cor molenaar phare presentatie

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    Cor molenaar phare presentatie Cor molenaar phare presentatie Presentation Transcript

    • The  impact  of  internet  on   shopping Shopping  in  an  internet  society cor@cormolenaar.nlmaandag 4 maart 13
    • Cor Molenaar @cormolenaarmaandag 4 maart 13
    • Restructuring  retail New  buying  behavior Integra6on  internet   and  technologymaandag 4 maart 13
    • maandag 4 maart 13
    • Orientation Research/informa6on Communica6on Ac6on Trading  sites Google  /  yahoo   comparison  site Problem/ need Choice/  decision shop/dealer buying brandsites webshops orienta2on decision Surfing,  cha6ng,   twi8er, googlemaandag 4 maart 13
    • Turnover  less  costs  is  profitTurnover  is  lowerCosts  are  too  highProfits  are  lossesEffec%vity  and  efficiency  Through  technology  and  partnershipmaandag 4 maart 13
    • 2.  Buyers  know  more  about   products  than  salespersons  and   discuss  on  social  mediamaandag 4 maart 13
    • 3.  Ac6vate  sensesmaandag 4 maart 13
    • maandag 4 maart 13
    • 4.  Smaller  shopsmaandag 4 maart 13
    • 5.  Internet  in  shopsmaandag 4 maart 13
    • 6.  Different  role  suppliers Supply  chains   implodemaandag 4 maart 13
    • Burberry’s  New  Look As  soon  as  e-­‐commerce  showed  signs  of  eclipsing  tradi2onal  store  sales,  retailers  altered  design   strategies,  making  stores  smaller  and  replacing  posters  with  digital  signage.  Then,  high  tech  POS   systems  linked  supply  chain  to  in-­‐store  customer  service  reps  and  roaming  Apple  store   a8endants  started  comple2ng  transac2ons  via  iPhones.  Now  Burberry  has  turned  its  Regent   Street  store,  housed  in  a  192-­‐year-­‐old  London  building,  into  a  futuris2c  model. The  historic  store,  near  renowned  Savile  Row  and  Bond  Street,  is  a  one-­‐of-­‐a-­‐kind  digitally   advanced  opera2on  that  many  consider  emblema2c  of  the  next  wave  of  stores  to  compete  in   an  online  and  increasingly  mobile  world.maandag 4 maart 13
    • 7.  Integra6on  smartphonesmaandag 4 maart 13
    • 8.  Augmented  realitymaandag 4 maart 13
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    • 9.  Virtual  wallsmaandag 4 maart 13
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    • 10.  Shops  will  be  less  (30%)   and  smaller  (50%)maandag 4 maart 13
    • 11.  Storage  close  by   Shopping  loca6ons  en   centesmaandag 4 maart 13
    • 12.  Shops  and  webshops  will   be  mul6-­‐channel,  but  s6ll   differentmaandag 4 maart 13
    • 13.Councils  have  to  change   their  policy,  more  shop   friendlymaandag 4 maart 13
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    • 14.  A  new  retailmodel Tradi6onal  Sales Internet  Sales Classical Webshops  with  a  shop/ Pure  Players Retailers  pop-­‐up  stores                                                                  Shops  with  a  webshop            Tradi6onal  Sales/online  sales  in  shopmaandag 4 maart 13
    • Online  shopping Different  shops Smartphones Social  media Different  mo6va6on Tablets Google Different  mobility QRcodes Tradi6onal  Sales Internet  Sales Classical   Webshops  with  a  shop/ Pure  Players Retailers  pop-­‐up  stores                                                                  Shops  with  a  webshop            Tradi6onal  Sales/online  sales  in  shop Offline   Online New  buying  behavior New  roles  and  rela6ons Imploding  supply  chainmaandag 4 maart 13
    • 15.Omnichannel  and  ecommerce Facilitate  buying  processmaandag 4 maart 13
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    • The  future  is  a  challengemaandag 4 maart 13
    • Ghent Web Valley & Bloovi presents c o n f e r e n c e 2013 Speaker @Phare Conference 2013maandag 4 maart 13