• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
AISSAM MEZHOUD - A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ?
 

AISSAM MEZHOUD - A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ?

on

  • 762 views

AISSAM MEZHOUD (Microsoft) at search university: A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ?

AISSAM MEZHOUD (Microsoft) at search university: A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ?

Statistics

Views

Total Views
762
Views on SlideShare
762
Embed Views
0

Actions

Likes
0
Downloads
12
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    AISSAM MEZHOUD - A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ? AISSAM MEZHOUD - A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ? Presentation Transcript

    • A Microsoft/Bing perspective... how to monitor & track payper click CampaignPerformance ?15 June 2012Search University 4Brussels
    • Together, We Are Building Scale… Oct.10 April 12 Oct.11
    • …To Reach Critical Mass
    • How to monitor & track Campaign Performance in adCenter? adCenter Optimization SuggestionsShare Of Voice Conversion Action Analysis Data Relevance Quality Score Desktop Campaign Microsoft Ad Intelligence analystics Reports
    • Holmes’ Method Data Analysis Action (PAGES HTML) (PERSONNES)
    • Data Observation Dr Watson : "Holmes, you see everything.“ Sherlock Holmes : "I see no more than you, but I have trained myself to notice what I see.“ The Adventure of the Blanched Soldier Sir Arthur Conan Doyle
    • Data adCenter Desktop Performance Statistics :
    • Data adCenter: The Home Tab
    • Data adCenter: The Reports Tab
    • DataTools: Microsoft Advertising Intelligence
    • DataTools: Microsoft Advertising Intelligence
    • Analysis Sherlock Holmes : “… Each fact is suggestive in itself. Together they have a cumulative force.” The Adventure of the Bruce-Partington Plans Sir Arthur Conan Doyle
    • AnalysisCampaign Analytics -The Conversion FunnelTracking multiple conversion goals and Landing Page (Product Detail)steps Browse (Viewing product and pricing pages) Prospect (Placing in shopping cart) Conversion PageCampaign Analytics offers the ability to define a maximum of five steps toward eachgoal, leading to the conversion step.
    • AnalysisCampaign AnalyticsReport Details: Goals In this example, we see out of 5 steps that can be defined per goal, the advertiser defined 3.
    • AnalysisQuality Score
    • Analysis Impression Share (Share of Voice)If you are spending less than a dollar to earn adollar, why would you ever stop? • • • • •
    • Action Sherlock Holmes : “Watson. Come at once if convenient. If inconvenient, come all the same. “ The Adventure of the Creeping Man Sir Arthur Conan Doyle
    • ActionSuggestions
    • Holmes’ Method Data Analysis Action (PAGES HTML) (PERSONNES)
    • Questions?