AISSAM MEZHOUD - A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ?
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AISSAM MEZHOUD - A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ?

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AISSAM MEZHOUD (Microsoft) at search university: A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ?

AISSAM MEZHOUD (Microsoft) at search university: A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ?

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AISSAM MEZHOUD - A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ? AISSAM MEZHOUD - A Microsoft/Bing perspective ... how to monitor & track pay per click Campaign Performance ? Presentation Transcript

  • A Microsoft/Bing perspective... how to monitor & track payper click CampaignPerformance ?15 June 2012Search University 4Brussels
  • Together, We Are Building Scale… Oct.10 April 12 Oct.11
  • …To Reach Critical Mass
  • How to monitor & track Campaign Performance in adCenter? adCenter Optimization SuggestionsShare Of Voice Conversion Action Analysis Data Relevance Quality Score Desktop Campaign Microsoft Ad Intelligence analystics Reports
  • Holmes’ Method Data Analysis Action (PAGES HTML) (PERSONNES)
  • Data Observation Dr Watson : "Holmes, you see everything.“ Sherlock Holmes : "I see no more than you, but I have trained myself to notice what I see.“ The Adventure of the Blanched Soldier Sir Arthur Conan Doyle
  • Data adCenter Desktop Performance Statistics :
  • Data adCenter: The Home Tab
  • Data adCenter: The Reports Tab
  • DataTools: Microsoft Advertising Intelligence
  • DataTools: Microsoft Advertising Intelligence
  • Analysis Sherlock Holmes : “… Each fact is suggestive in itself. Together they have a cumulative force.” The Adventure of the Bruce-Partington Plans Sir Arthur Conan Doyle
  • AnalysisCampaign Analytics -The Conversion FunnelTracking multiple conversion goals and Landing Page (Product Detail)steps Browse (Viewing product and pricing pages) Prospect (Placing in shopping cart) Conversion PageCampaign Analytics offers the ability to define a maximum of five steps toward eachgoal, leading to the conversion step.
  • AnalysisCampaign AnalyticsReport Details: Goals In this example, we see out of 5 steps that can be defined per goal, the advertiser defined 3.
  • AnalysisQuality Score
  • Analysis Impression Share (Share of Voice)If you are spending less than a dollar to earn adollar, why would you ever stop? • • • • •
  • Action Sherlock Holmes : “Watson. Come at once if convenient. If inconvenient, come all the same. “ The Adventure of the Creeping Man Sir Arthur Conan Doyle
  • ActionSuggestions
  • Holmes’ Method Data Analysis Action (PAGES HTML) (PERSONNES)
  • Questions?