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AUDIENCE LOYALTY
STRATEGIES, SOLUTIONS and SERVICES
www.BLOOMERANGS.com 2
AUDIENCE LOYALTY is a set of STRATEGIES,
SOLUTIONS and SERVICES that assist
BUSINESSES in better UND...
www.BLOOMERANGS.com 3
AUDIENCE LOYALTY OBJECTIVE
Turn your CUSTOMERS into FANS
www.BLOOMERANGS.com 5
AUDIENCE LOYALTY GOALS
REACH and ENGAGE your AUDIENCE
ANALYZE and UNDERSTAND your AUDIENCE
BEAT and OVERCOME your COMPETITORS
www.BLOOMERANGS.com 9
HOW?
www.BLOOMERANGS.com 10
SET your
INTELLIGENCE WORKFLOW
DEFINE and SEGEMENT your
AUDIENCE
CREATE and MANAGE your
LOYALTY PRO...
www.BLOOMERANGS.com 11
SET your
INTELLIGENCE WORKFLOW
www.BLOOMERANGS.com 12
BLOOMERANGS suggests a 6 STEPS
INTELLIGENCE WORKFLOW to implement a
successful loyalty framework
Data Acquisition
Data Analysis
Trend / Behavioral Analysis
Data Acquisition
Data Analysis
Trend / Behavioral Analysis
Communication
Decision Monitoring
Decision Making
www.BLOOMERANGS.com 24
SET your
INTELLIGENCE WORKFLOW
DEFINE and SEGEMENT your
AUDIENCE
www.BLOOMERANGS.com 25
BLOOMERANGS approach to DEFINING and
SEGMENTING an audience is based on
segmentation and correlatio...
www.BLOOMERANGS.com 26
In the following slides, we’re only correlating 3
attributes, to give you a feel of BLOOMERANGS
Aud...
www.BLOOMERANGS.com 27
Time Segmentation
www.BLOOMERANGS.com 28
Time Segmentation
www.BLOOMERANGS.com 29
Audience SegmentationTime Segmentation
www.BLOOMERANGS.com 30
Audience SegmentationTime Segmentation Offering Segmentation
www.BLOOMERANGS.com 31
Time / Audience Correlation
www.BLOOMERANGS.com 32
Time / Audience Correlation
Time / Audience / Offering
Correlation
www.BLOOMERANGS.com 33
Time / Audience Correlation
Time / Audience / Offering
Correlation
www.BLOOMERANGS.com 34
SET your
INTELLIGENCE WORKFLOW
DEFINE and SEGEMENT your
AUDIENCE
CREATE and MANAGE your
LOYALTY PRO...
www.BLOOMERANGS.com 35
BLOOMERANGS can easily customize its solution
offering to MATCH and FEED the ARM Cube
defined in th...
www.BLOOMERANGS.com 36
AUDIENCE LOYALTY being part of
BLOOMERANGS’ Audience Relationship
Management, is directly linked to...
the AUDIENCE LOYALTY INTERFACES ENGINE
gives you the ability to capture consumer
transactions through various means (Onlin...
Barcode Readers
Smart Card Readers
RFID Card Readers
Magnetic Card Readers
Stand Alone Option
Point Of Sale Integration Option
Depending on the type of card and integration
options that are going to be undertaken, client
information can be split (or...
BLOOMERANGS has affiliateVISA and
MASTERCARD certified partners that can help
you create any type of plastic card (barcode...
the AUDIENCE LOYALTY MANAGEMENT
ENGINE gives you the ability to create and manage
multiple loyalty programs, each having:
...
Below is a snapshot overview of the AUDIENCE
LOYALTY MANAGEMENT ENGINE back-end
administration
Loyalty 
Programs Listing
General 
Information 
about a program
Loyalty Scheme  
used
Customer 
Profiling
Scheduling
Loyalty 
Programs Listing
General 
Information 
about a program
Loyalty Scheme  
used
Customer 
Profiling
Scheduling
Loyalty 
Programs Listing
General 
Information 
about a program
Loyalty Scheme  
used
Customer 
Profiling
Scheduling
Loyalty 
Programs Listing
General 
Information 
about a program
Loyalty Scheme  
used
Customer 
Profiling
Scheduling
Schem...
Loyalty 
Programs Listing
General 
Information 
about a program
Loyalty Scheme  
used
Customer 
Profiling
Scheduling
Schem...
Loyalty 
Programs Listing
General 
Information 
about a program
Loyalty Scheme  
used
Customer 
Profiling
Scheduling
Schem...
the AUDIENCE LOYALTY MANAGEMENT
ENGINE can be managed by multiple users, each
with specific rights and roles. For example,...
the AUDIENCE LOYALTY COMMUNICATION
ENGINE gives you the ability to create, manage,
schedule, broadcast and catch informati...
Below is a snapshot overview of the AUDIENCE
LOYALTY COMMUNICATION ENGINE news
administration
News Listing
General 
Information 
about a News
Publishing 
Information
News Content
News Listing
General 
Information 
about a News
Publishing 
Information
News Content
News Listing
General 
Information 
about a News
Publishing 
Information
News Content
News Listing
General 
Information 
about a News
Publishing 
Information
News Content
News Listing
General 
Information 
about a News
Publishing 
Information
News Content
Photo 
album
News Listing
General 
Information 
about a News
Publishing 
Information
News Content
Photo 
album
editorial
From that same perspective, Business users can
manage articles, events, interactive banners,
product catalogs, e-commerce,...
the AUDIENCE LOYALTY REPORTING ENGINE
gives you the ability to manage, schedule and
dispatch multiple reports for decision...
Reports are interactive (scorecards, dashboards,
graphs, tabular, etc.). Reports can be informative,
analytical or predict...
Reports can be scheduled, created and delivered
automatically in various formats (word, excel,
HTML, Flash, PDF, etc.) to ...
Below are few sample reports that can be
generated
Customer Acquisition and Retention
Customer Cross Sell Opportunities (Affinity)
Customer Loyalty
Customer Profitability
Customer Scorecard
Customer Segmentation
Customer Satisfaction
AUDIENCE LOYALTY from BLOOMERANGS is a
turn key loyalty program management framework
driven by a dynamic and intelligent core engine,
based on a leading Business Intelligence platform,
Microstrategy 9 BI Sui...
www.BLOOMERANGS.com 78
Manage Communicate
Analyze
Acquire
key strength of BLOOMERANGS’ AUDIENCE
LOYALTY
www.BLOOMERANGS.com 80
MULTIPLE COMMUNICATION CHANNELS
www.BLOOMERANGS.com 81
UNIFIED MANAGEMENT PLATFORM
www.BLOOMERANGS.com 82
UNIFIED REPORTING PLATFORM
www.BLOOMERANGS.com 83
TARGETED COMMUNICATION
Bottom line of BLOOMERANGS’ AUDIENCE
LOYALTY
www.BLOOMERANGS.com 85
REACH and ENGAGE
ANALYZE and UNDERSTAND
Conceptual overview of BLOOMERANGS’
AUDIENCE LOYALTY, taking into consideration
that it is part of BLOOMERANGS’ Audience
R...
www.BLOOMERANGS.com 87
REACH and ENGAGE
ANALYZE and UNDERSTAND
Integration and flexibility of BLOOMERANGS’
AUDIENCE RELATIONSHIP MANAGEMENT
www.BLOOMERANGS.com 89
AUDIENCE RELATIONSHIP MANAGEMENT can
seamlessly integrate with your existing systems
(CRM, ERP, SCM, HRMIS, etc.) to get m...
www.BLOOMERANGS.com 91
REACH and ENGAGE
ANALYZE and UNDERSTAND
KEEP THEM INTERESTED
THANKYOU
www.BLOOMERANGS.com
info@bloomerangs.com
+961 3 225 717
+961 3 178 363
Bloomerangs Audience Loyalty
Bloomerangs Audience Loyalty
Bloomerangs Audience Loyalty
Bloomerangs Audience Loyalty
Bloomerangs Audience Loyalty
Bloomerangs Audience Loyalty
Bloomerangs Audience Loyalty
Bloomerangs Audience Loyalty
Bloomerangs Audience Loyalty
Bloomerangs Audience Loyalty
Bloomerangs Audience Loyalty
Bloomerangs Audience Loyalty
Bloomerangs Audience Loyalty
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Bloomerangs Audience Loyalty

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Bloomerangs Audience Relationship Management is a set of Strategies, Solutions and Services that assists decision makers in better understanding and serving their Audience.

Audience Loyalty is part of Bloomerangs' Audience Relationship Management Framework (http://www.bloomerangs.com)

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Transcript of "Bloomerangs Audience Loyalty"

  1. 1. AUDIENCE LOYALTY STRATEGIES, SOLUTIONS and SERVICES
  2. 2. www.BLOOMERANGS.com 2 AUDIENCE LOYALTY is a set of STRATEGIES, SOLUTIONS and SERVICES that assist BUSINESSES in better UNDERSTANDING and SERVING their AUDIENCE
  3. 3. www.BLOOMERANGS.com 3 AUDIENCE LOYALTY OBJECTIVE
  4. 4. Turn your CUSTOMERS into FANS
  5. 5. www.BLOOMERANGS.com 5 AUDIENCE LOYALTY GOALS
  6. 6. REACH and ENGAGE your AUDIENCE
  7. 7. ANALYZE and UNDERSTAND your AUDIENCE
  8. 8. BEAT and OVERCOME your COMPETITORS
  9. 9. www.BLOOMERANGS.com 9 HOW?
  10. 10. www.BLOOMERANGS.com 10 SET your INTELLIGENCE WORKFLOW DEFINE and SEGEMENT your AUDIENCE CREATE and MANAGE your LOYALTY PROGRAMS
  11. 11. www.BLOOMERANGS.com 11 SET your INTELLIGENCE WORKFLOW
  12. 12. www.BLOOMERANGS.com 12 BLOOMERANGS suggests a 6 STEPS INTELLIGENCE WORKFLOW to implement a successful loyalty framework
  13. 13. Data Acquisition Data Analysis Trend / Behavioral Analysis
  14. 14. Data Acquisition Data Analysis Trend / Behavioral Analysis Communication Decision Monitoring Decision Making
  15. 15. www.BLOOMERANGS.com 24 SET your INTELLIGENCE WORKFLOW DEFINE and SEGEMENT your AUDIENCE
  16. 16. www.BLOOMERANGS.com 25 BLOOMERANGS approach to DEFINING and SEGMENTING an audience is based on segmentation and correlation of various attributes related to a business, an exercise that results in the generation of what BLOOMERANGS calls an “Audience Relationship Management Cube”, or simply ARM Cube
  17. 17. www.BLOOMERANGS.com 26 In the following slides, we’re only correlating 3 attributes, to give you a feel of BLOOMERANGS Audience Relationship Management strategic thinking
  18. 18. www.BLOOMERANGS.com 27 Time Segmentation
  19. 19. www.BLOOMERANGS.com 28 Time Segmentation
  20. 20. www.BLOOMERANGS.com 29 Audience SegmentationTime Segmentation
  21. 21. www.BLOOMERANGS.com 30 Audience SegmentationTime Segmentation Offering Segmentation
  22. 22. www.BLOOMERANGS.com 31 Time / Audience Correlation
  23. 23. www.BLOOMERANGS.com 32 Time / Audience Correlation Time / Audience / Offering Correlation
  24. 24. www.BLOOMERANGS.com 33 Time / Audience Correlation Time / Audience / Offering Correlation
  25. 25. www.BLOOMERANGS.com 34 SET your INTELLIGENCE WORKFLOW DEFINE and SEGEMENT your AUDIENCE CREATE and MANAGE your LOYALTY PROGRAMS
  26. 26. www.BLOOMERANGS.com 35 BLOOMERANGS can easily customize its solution offering to MATCH and FEED the ARM Cube defined in the strategic phase
  27. 27. www.BLOOMERANGS.com 36 AUDIENCE LOYALTY being part of BLOOMERANGS’ Audience Relationship Management, is directly linked to the ARM Cube, and below are the various engines that are available for business people to use
  28. 28. the AUDIENCE LOYALTY INTERFACES ENGINE gives you the ability to capture consumer transactions through various means (Online, Mobile, Magnetic cards, Smart cards, credit/debit cards, RFID cards, etc.). The engine can be integrated with Point Of Sales, web portals, mobile phone, or used as a stand alone solution.
  29. 29. Barcode Readers Smart Card Readers RFID Card Readers Magnetic Card Readers
  30. 30. Stand Alone Option
  31. 31. Point Of Sale Integration Option
  32. 32. Depending on the type of card and integration options that are going to be undertaken, client information can be split (or replicated) on the client’s card, and in your loyalty database.The right information architecture depends on the security and convenience levels that need to be met.
  33. 33. BLOOMERANGS has affiliateVISA and MASTERCARD certified partners that can help you create any type of plastic card (barcode, magnetic, smart card and RFID). BLOOMERANGS partners can also help you print and emboss cards in-house, out-sourced, or combination of both to optimize operations and meet your enterprise’s quality standard
  34. 34. the AUDIENCE LOYALTY MANAGEMENT ENGINE gives you the ability to create and manage multiple loyalty programs, each having: - A specific loyalty scheme (points rate, discounts, etc.) - A target audience (users, groups, etc.) - A set of eligible products - A publishing schedule (start / end dates)
  35. 35. Below is a snapshot overview of the AUDIENCE LOYALTY MANAGEMENT ENGINE back-end administration
  36. 36. Loyalty  Programs Listing General  Information  about a program Loyalty Scheme   used Customer  Profiling Scheduling
  37. 37. Loyalty  Programs Listing General  Information  about a program Loyalty Scheme   used Customer  Profiling Scheduling
  38. 38. Loyalty  Programs Listing General  Information  about a program Loyalty Scheme   used Customer  Profiling Scheduling
  39. 39. Loyalty  Programs Listing General  Information  about a program Loyalty Scheme   used Customer  Profiling Scheduling Scheme info
  40. 40. Loyalty  Programs Listing General  Information  about a program Loyalty Scheme   used Customer  Profiling Scheduling Scheme info
  41. 41. Loyalty  Programs Listing General  Information  about a program Loyalty Scheme   used Customer  Profiling Scheduling Scheme info
  42. 42. the AUDIENCE LOYALTY MANAGEMENT ENGINE can be managed by multiple users, each with specific rights and roles. For example, brand managers to access loyalty programs related to their brand, same for branch managers, category managers, country managers, and so on.
  43. 43. the AUDIENCE LOYALTY COMMUNICATION ENGINE gives you the ability to create, manage, schedule, broadcast and catch information to/from your audience through websites, web portals, Facebook,Twitter, Flikr, IPhone apps, IPad apps, IPod apps,Android apps, SMS,Text To Speech, etc.
  44. 44. Below is a snapshot overview of the AUDIENCE LOYALTY COMMUNICATION ENGINE news administration
  45. 45. News Listing General  Information  about a News Publishing  Information News Content
  46. 46. News Listing General  Information  about a News Publishing  Information News Content
  47. 47. News Listing General  Information  about a News Publishing  Information News Content
  48. 48. News Listing General  Information  about a News Publishing  Information News Content
  49. 49. News Listing General  Information  about a News Publishing  Information News Content Photo  album
  50. 50. News Listing General  Information  about a News Publishing  Information News Content Photo  album editorial
  51. 51. From that same perspective, Business users can manage articles, events, interactive banners, product catalogs, e-commerce, members areas, online advertising etc.
  52. 52. the AUDIENCE LOYALTY REPORTING ENGINE gives you the ability to manage, schedule and dispatch multiple reports for decision makers within your enterprise.
  53. 53. Reports are interactive (scorecards, dashboards, graphs, tabular, etc.). Reports can be informative, analytical or predictive, giving decision makers the ability to uncover trends & behaviors, score customers, drill down to find correlations and affinity between various attributes, and more.
  54. 54. Reports can be scheduled, created and delivered automatically in various formats (word, excel, HTML, Flash, PDF, etc.) to various people and through various means (Web, Email, IPhone, IPad, IPod, Black Berry)
  55. 55. Below are few sample reports that can be generated
  56. 56. Customer Acquisition and Retention
  57. 57. Customer Cross Sell Opportunities (Affinity)
  58. 58. Customer Loyalty
  59. 59. Customer Profitability
  60. 60. Customer Scorecard
  61. 61. Customer Segmentation
  62. 62. Customer Satisfaction
  63. 63. AUDIENCE LOYALTY from BLOOMERANGS is a turn key loyalty program management framework
  64. 64. driven by a dynamic and intelligent core engine, based on a leading Business Intelligence platform, Microstrategy 9 BI Suite
  65. 65. www.BLOOMERANGS.com 78 Manage Communicate Analyze Acquire
  66. 66. key strength of BLOOMERANGS’ AUDIENCE LOYALTY
  67. 67. www.BLOOMERANGS.com 80 MULTIPLE COMMUNICATION CHANNELS
  68. 68. www.BLOOMERANGS.com 81 UNIFIED MANAGEMENT PLATFORM
  69. 69. www.BLOOMERANGS.com 82 UNIFIED REPORTING PLATFORM
  70. 70. www.BLOOMERANGS.com 83 TARGETED COMMUNICATION
  71. 71. Bottom line of BLOOMERANGS’ AUDIENCE LOYALTY
  72. 72. www.BLOOMERANGS.com 85 REACH and ENGAGE ANALYZE and UNDERSTAND
  73. 73. Conceptual overview of BLOOMERANGS’ AUDIENCE LOYALTY, taking into consideration that it is part of BLOOMERANGS’ Audience Relationship Management Framework
  74. 74. www.BLOOMERANGS.com 87 REACH and ENGAGE ANALYZE and UNDERSTAND
  75. 75. Integration and flexibility of BLOOMERANGS’ AUDIENCE RELATIONSHIP MANAGEMENT
  76. 76. www.BLOOMERANGS.com 89
  77. 77. AUDIENCE RELATIONSHIP MANAGEMENT can seamlessly integrate with your existing systems (CRM, ERP, SCM, HRMIS, etc.) to get more insight about your customers and activities, and give you better analytics, behavioral analysis, trend analysis, and more, through a single reporting platform
  78. 78. www.BLOOMERANGS.com 91 REACH and ENGAGE ANALYZE and UNDERSTAND
  79. 79. KEEP THEM INTERESTED
  80. 80. THANKYOU www.BLOOMERANGS.com info@bloomerangs.com +961 3 225 717 +961 3 178 363
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