“Retailers stand to improve by making their content more discoverable.BloomReach helps them reachthis goal because its big data marketing application is Aaron Shockey Vice President of Digital completely different from Marketing and Advertising Neiman Marcus Directother approaches that are out there.”
Profile For over a century, The Neiman Marcus Group has stayed focused on serving the unique needs of the luxury market with distinctive merchandise and superior service. The Neiman Marcus Group is comprised of the Specialty Retail Stores division and the Direct Marketing division, Neiman Marcus Direct. Neiman Marcus Direct conducts both print catalog and online operations under the Neiman Marcus, Horchow, and Bergdorf Goodman brand names.
Challenge salvatore ferragamoFor Neiman Marcus, the majority of natural cards holdersearch traffic came from trademarked termsor terms associated with a designer. Reachingpotential customers withfocused but less specific rolando black patent louboutinintent was morechallenging.
SolutionFor Neiman Marcus, BloomReach’sbig data marketing application,BloomSearch, provided an effectiveway to reach a new set ofcustomers. “There is a whole channel out there in natural search. BloomReach gave us a way to get more and more of our content found in this channel.”
ResultIn terms of year-over-year growth in site traffic,natural search has been one of the top threefastest growing channels forNeiman Marcus. “BloomSearch is helping us reach someone that we would not have reached before… It has helped us to acquire new customers because it touches people who might not know to search for our name, and who are using phrases that we wouldn’t purchase through paid search.” In addition, Neiman Marcus has seen an increase in the number of pages being indexed by search engines. Aaron Shockey Vice President of Digital Marketing and Advertising Neiman Marcus Direct