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Case study of BloomReach customer Guess.

Case study of BloomReach customer Guess.

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  • 1. LOOK WHO’S BEEN BLOOMREACHED…Guess
  • 2. ““BloomSearch helps us get found inlong tail searches, which are very focused. These visitors have converted atmuch higher rates once they reach our site.” Michael Relick Executive Vice President and CIO Guess?, Inc.
  • 3. Profile Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, footwear and other related consumer products. Guess? products are distributed through branded Guess? stores, its e-commerce sites, and better department and specialty stores around the world.
  • 4. ChallengeAlthough 18% of visits come through natural one piece swimsuitsearch, the Guess? e-commerce team could only with cut out sidesdevote limited resources to makingits content more discoverable… their budget focused heavily on long sleeve sweater dress a highly selective group of paid search terms.
  • 5. SolutionBloomReach’s cloud marketing platformoffered Guess? a more effective way toget its brand and products found, without a lot of resources and measureable results.
  • 6. Result year-over-year growth was 24% 16% in January 2012Guess? experienced in December 2011significant increases innatural search traffic 24% 25% lift in the number of non-branded of queries driving natural search traffic revenue for Guess? conversion rates 50% higher than non-navigational natural search